For Outstanding Achievement in Web Development

FOR IMMEDIATE RELEASE October 2010

MOEN® RECEIVES 2010 WEBAWARD FOR OUTSTANDING ACHIEVEMENT IN WEB DEVELOPMENT

Website Redesign Receives Top Honors from Web Marketing Association

North Olmsted, Ohio – The comprehensive, consumer-friendly website that Moen Incorporated recently redesigned has received a prestigious award from an industry icon. The Web Marketing Association presented Moen with its 2010 WebAward for “Outstanding Achievement in Web Development” in the “Home Building Standard of Excellence” category. Located at moen.com, the refreshed site was spearheaded by Moen and Critical Mass, and launched in November of 2009.

The Web Marketing Association’s annual WebAward Competition is the premier award recognition program for Web developers and marketers worldwide, and has been setting the standard of excellence for website development since 1997. Independent expert judges from around the world review sites in 96 industries and score across a number of categories, including design, innovation, content, technology, interactivity, copywriting and ease of use. Only the best-scoring sites are recognized with a WebAward.

“We knew we had created a much improved experience for users when we launched the new moen.com, but to receive an industry award for our work is truly gratifying,” said Ginny Long, director of online and direct marketing, Moen. “As the number one faucet brand in North America, we felt it was our responsibility to provide consumers with the leading kitchen and bath resource tool on the Internet. We are extremely proud of the site and we’re thrilled to be recognized by such an important industry organization.”

The fully redesigned moen.com features the following content and tools:  Interactive Faucet Selector – One of the most unique aspects of the new site, the faucet selector is an interactive tool that visually helps users filter products by attributes from style and price to mount type and faucet finish. The tool then suggests the most appropriate faucets to fit the user’s needs.  DIY Videos – To aid consumers with the planning and installation process, videos provide kitchen and bath design trends and clear, step-by-step installation instructions.  Enhanced Product Catalog – Whether the user is looking for an upscale vertical spa or the perfect towel bar for a powder room, the product catalog at moen.com will help quickly find the Moen product to fit the user’s needs. The catalog features more product information and is virtually all-encompassing of Moen products  Visual Replacement Parts Finder – This efficient tool walks visitors, who don’t know their model number, through a step-by-step illustrated questionnaire to facilitate the identification of their needed part.

In addition to these enhancements, consumers can find a number of reliable tools from the previous site, including a sustainability section featuring Moen’s water-efficient products, programs and processes; a location finder which provides the nearest Moen retail outlet or plumbing showroom; and a number of consumer support services.

For more information about Moen, call 1-800-BUY-MOEN (1-800-289-6636) or visit moen.com.

About Moen Moen, the 2010 EPA WaterSense® Manufacturer Partner of the Year, offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets, bath accessories, showerheads, and stainless steel sinks for residential and commercial applications. As a WaterSense partner, Moen has aligned its priorities with the goals of the U.S. EPA, working to protect the future of our nation's water supply through the introduction and ongoing support of water-efficient products, programs and practices, while keeping consumers’ needs top-of-mind. Customers have come to rely on Moen, the #1 faucet brand in North America, to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: FO, www.fortunebrands.com), a leading consumer brands company.

Contact: Kathy Flinn Director, Advertising & Brand Moen Incorporated (800) 321-8809, Ext. 2330 [email protected]

Jennifer Allanson or Kristi Stolarski Falls Communications (216) 696-0229 [email protected] or [email protected]