Written Communication Rubric

Graduate Program Rubric—MASTER OF BUSINESS ADMINISTRATION Expectations: Student work at the graduate level is expected to focus on mastery of advanced discipline-specific frameworks, professional practices, and tools. Criteria Exemplary (A)) Accomplished (B) Proficient (C) Partially Proficient (D) Unacceptable (F) BUSINESS PROGRAM CONTENT Demonstrates Demonstrates sound or Demonstrates adequate Demonstrates Demonstrates PROFESSIONAL MASTERY AND outstanding or accomplished mastery or proficient mastery of inadequate or partially unacceptable mastery KNOWLEDGE exemplary mastery of of content, appropriate content, appropriate to proficient mastery of of content, appropriate ACQUISITION/MANAGEMENT content, appropriate to the assignment and the assignment and the content, appropriate to the assignment and to the assignment and the relevant terminal relevant terminal to the assignment and the relevant terminal Functional areas include, where the relevant terminal course objectives and course objectives and the relevant terminal course objectives and applicable: course objectives and program learning program learning course objectives and program learning Leadership, management, program learning outcomes. outcomes. program learning outcomes. innovation, and teambuilding outcomes. outcomes. Operations and Marketing Most requirements of Many requirements of Few or no Finance All requirements of the assignment are the assignment are Some requirements of requirements of the Economics the assignment are included in the included in the the assignment are assignment are Qualitative and quantitative tools included in the response. response. included in the included in the Technology and Internet response. response. response. Ethical and legal issues International issues EFFECTIVE COMMUNICATION Demonstrates Demonstrates sound or Demonstrates adequate Demonstrates Demonstrates Approach and Purpose, outstanding or accomplished application or proficient application inadequate or partially unacceptable application Organization, Style, Grammar, exemplary application of of written, visual, or oral of written, visual, or oral proficient application of of written, visual, or oral Mechanics, Format, Presentation written, visual, or oral skills. skills. written, visual, or oral skills. and Delivery (where applicable) skills. Demonstrates sound or Demonstrates adequate skills. Demonstrates Demonstrates accomplished expression expression of topic, main Demonstrates unacceptable, unclear outstanding expression of topic, main idea, and idea, and purpose. inadequate or partial expression of topic, main of topic, main idea, and purpose. Audience is generally expression of topic, idea, and purpose. purpose. Audience is usually addressed appropriately. main idea, and purpose. Audience is not Audience is addressed addressed appropriately. Language is adequate, Audience is often not addressed appropriately. appropriately. Language does not generally communicating addressed appropriately. Language does not Language clearly and interfere with the ideas and content Language often impedes clearly and effectively effectively communication of ideas relevant to the the communication of communicate ideas and communicates ideas and and content relevant to assignment. ideas and content content relevant to the content relevant to the the assignment. Errors in grammar, relevant to the assignment. assignment. Errors in grammar, spelling, and sentence assignment. Errors in grammar, Errors in grammar, spelling, and sentence structure are present and Errors in grammar, spelling, and sentence spelling, and sentence structure are present, but sometimes distract from spelling, and sentence structure are pervasive structure are minimal. do not distract. meaning or presentation. structure are frequent and consistently Organization is clear. Organization is apparent Organization is adequate, and often distract from distracting. meaning or Format is consistently and mostly clear. though confusing or Format is absent or 1 Criteria Exemplary (A)) Accomplished (B) Proficient (C) Partially Proficient (D) Unacceptable (F) appropriate to Format is appropriate to unclear at times. presentation. consistently appropriate assignment. assignment, but not Format is adequate, but Organization is to assignment. Presentation and entirely consistent. inconsistent. inadequate, confusing, Organization is not delivery are confident Presentation and delivery Presentation and delivery and distracting. apparent and completely and persuasive (where are mostly confident and are adequate, with Format is inadequate inadequate. applicable). persuasive (where evident lack of and obscures meaning. Presentation and applicable). confidence and Presentation and delivery are persuasive power (where delivery are inadequate, unacceptable, with little applicable). lacking confidence and or no confidence and persuasive power persuasive power (where (where applicable). applicable).

CRITICAL ANALYSIS Demonstrates Demonstrates sound or Demonstrates adequate Demonstrates Demonstrates Evaluative, Integrative, Creative outstanding or accomplished ability to or proficient ability to inadequate or partially unacceptable ability to Thinking exemplary ability to evaluate, integrate, and evaluate, integrate, and proficient ability to evaluate, integrate, evaluate, integrate, critique a variety of critique some opinions, evaluate, integrate, and critique opinions, and critique a wide opinions, beliefs, beliefs, abstract ideas, and critique some beliefs, abstract ideas, range of opinions, abstract ideas, and data and data to inform opinions, beliefs, and data to inform beliefs, abstract ideas, to inform judgment, judgment, identify and abstract ideas, and judgment, identify and and data to inform identify and solve solve problems, and, data to inform solve problems, and, judgment, identify and problems, and, where where appropriate, judgment, identify and where appropriate, solve problems and, appropriate, propose propose new solve problems, and, propose new where appropriate, new hypotheses. hypotheses. Shows where appropriate, hypotheses. Shows propose new some weaknesses in propose new pervasive weaknesses hypotheses. evaluation and hypotheses. Shows in evaluation and problem-solving. many weaknesses in problem-solving. evaluation and problem-solving.

RESEARCH AND INFORMATION Demonstrates Demonstrates sound Demonstrates adequate Demonstrates Demonstrates LITERACY outstanding selection selection and use of selection and use of inadequate selection unacceptable selection Sources and Support for and use of high credible, relevant credible and/or and use of sources to and use of sources to Assignment quality, credible, and sources to support relevant sources to support ideas in the support ideas in the relevant sources to ideas that are support ideas that are assignment. assignment. develop ideas that are appropriate to the appropriate to the Sources are Sources are not cited appropriate to the assignment. assignment. inconsistently cited according to required assignment. Sources are generally Sources are cited according to required documentation (e.g., Sources are cited according to according to required documentation (e.g., APA). consistently cited required documentation (e.g., APA), with frequent according to required documentation (e.g., APA), with some errors. errors. documentation (e.g., 2 Criteria Exemplary (A)) Accomplished (B) Proficient (C) Partially Proficient (D) Unacceptable (F) APA), with almost no APA), with few errors. errors.