Industry-Wide PR Campaign in Full Swing

On May 6, NAA and NMHC will launch a direct mail campaign to news media and policy groups as part of our major outreach campaign targeting policymakers. With the tagline, “Apartments. We Live Here,” the ads will run in Washington, D.C., print and online political journalism publications. In addition, two 60-second ads will air on a D.C.-based all-news radio station. The ads will be available to affiliates and members to customize with your logos in your localities. Learn more at bit.ly/1382FMo or contact NAA’s Carole Roper at [email protected].

Research From 2013 NAA Student Housing Conference & Exposition Now Available NAA is pleased to announce that research conducted by Christian Ruzich of TRU, presenter of “The Millennial Immersion” closing keynote session at the 2013 NAA Student Housing Conference & Exposition, is now available at www.naahq.org/SHC.

Want more great information affecting the student housing industry? Save the date for NAA’s 2014 Student Housing Conference & Exposition, March 3-5 at the ARIA Resort in Las Vegas.

2013 NAA Education Conference & Exposition Exciting Opportunity: Win Lunch with Life is good® Co-Founder Bert Jacobs An unbelievable opportunity awaits attendees of the 2013 NAA Education Conference & Exposition, June 19-22 in San Diego, to both help children in need and win lunch with Bert Jacobs, Chief Executive Optimist of Life is good®.

Jacobs, back by popular demand following his moving thought leader presentation during the 2012 NAA Education Conference & Exposition, will be a featured speaker during the NAA Awards Breakfast Celebration. The opportunity to witness Jacobs speak is enough reason to stay for this special Saturday session; but it gets even better: the chance to participate in NAA Play It Forward.

NAA is holding a fundraising contest to encourage attendees to raise money for the life is good® Playmakers charity, a 501(3)(c) public charity that helps kids overcome violence, poverty and illness.

Teams and individuals can decide when, how and where to fundraise using the Life is good® fundraising site, https://lifeisgood.fundraise.com/play-it-forward- fundraiser.

Not only will NAA match 20 percent of the total raised by all teams up to $5,000, but the winning team (the team raising the most funds) will be invited to choose up to 10 people to share a private lunch with Jacobs on Saturday, June 22, following the conclusion of the conference. Hear from Jacobs about this exciting opportunity at bit.ly/ZQ3HFh. This could be a life-changing experience—but only if you’re registered for the 2013 NAA Education Conference & Exposition. Visit bit.ly/WFOo0Z.

Independent Rental Owners: Earn Your IROP Certificate In Your Pajamas Do you manage your own personally held rental properties? Are you searching for a way to learn what it takes to be a successful property manager? Is your time valuable and in short supply?

If you’ve answered yes to any (or all!) of these questions, then be aware the NAA Education Institute is now offering you the chance to earn your Independent Rental Owner Professional (IROP) Certificate entirely online. The webinar series will begin Tuesday, April 2 and will run every Tuesday through April 23. All webinars will run from 1 p.m. to 4 p.m. ET. Cost is $349 for members and $499 for non-members. Module pricing is $99 for members and $125 for non-members. Find out more at bit.ly/WTkBrh

Attend the 2013 NAA Green Conference: Your Residents—and Your Bottom Line—Will Thank You Attendees of the 2013 NAA Green Conference, April 15-17 at the Baltimore Marriott Waterfront, stand to reap huge savings on energy and utility expenses from the knowledge and insight delivered by the apartment management professionals scheduled to share their proven methods for cost reduction.

But don’t be intimidated by the perceived costs of sustainable community improvements—many of the savings strategies promised at the 2013 NAA Green Conference are ideal for small and mid-sized owners.

“To anyone who says they can’t afford to be green, I say, ‘You can,’’ says Villas at Chase Oaks Property Manager, Tina Paysinger, CAM, who recently identified easier, more affordable ways to green her Plano, Texas, community. Using a few simple steps, from replacement lighting (an annual savings of $14,067) to programmable thermostats (a $16,077 annual savings), Paysinger was able to save her community $50,000 by going green (visit bit.ly/XDJDcD to see what owners can do to achieve similar bottom-line savings).

The best part? You can, too, by attending the 2013 NAA Green Conference. And, to help you begin saving money right away, register by April 5 at bit.ly/TSsgPZ for a $100 discount.