The Third Imported Auto Expo Shanghai 2008

Invitation Letter

With the continuous and swift increasing of Chinese economic in

2008, the imported auto market has been large promoted.

Imported brands warm the imported automotive market by their unique culture and appeal. Therefore, the characterizing of automotives gains more popular，SUV owners enjoy even more in characterize their autos. At the same time, the appreciation of the

RMB against Dollar and Yen is in the favor of autos settle accounts in Dollar and Yen. All above go along with the low tariff duties and the free of permit card show guarantee of a flourishing market of imported automotives.

As the leader of China’s economic development, Shanghai and

Yangtze River delta have attracted many successful entrepreneurs and pioneers who have the ability to afford the imported automotives. For them, owning an imported auto not only offers interest of driving but also symbolizes their status and identity.

Known as the world-wide-brands, Rolls-Royce, Benz, Bentley,

Ferrari, Lamborghini, Porsche, BMW and Maserati have captured the market of new moneys and big names. Huge potential of the market attracts a lot of manufactories and dealers to focus on the

Shanghai and Yangtze River delta.

The “Imported Automobile Expo” have been successfully held twice. !t has enjoyed high reputation and has got fully recognized by exhibitors and people in the industry for its unique exhibition feature, excellent effects and professional team organizing. The imported auto brands account for over 95% and the exhibition covers an area of 30,000 square meters. All the hot-sell cars were on display. More than 100 autos were sold during the period of the show which also offered a group of potential customers for the exhibitors. Lots of renowned media from home and abroad have given the reports on the show.

With the experience in the successful organization of the first and

second Imported Auto Expo Shanghai, the scale of the third expo

in 2008 will be further enlarged and a variety of the imported

autos will be released at the expo. The detailed imported auto

market segmentation includes the top imported sports car,

imported autos for a small portion of consumers and top grade

and fashionable brands to prepare an amazing and fantastic show of the imported autos for all the auto enthusiasts in

Shanghai and Yangtze Rive Delta. The noble quality, eternity,

classic, charm, entertainment, profession and amenity are

integrated harmoniously to make it the largest and most influential

imported auto exposition in China.

The expo covers an area of 30,000 square meters and meanwhile the forum, new car release press conference, trial driving, car show model competition, photography competition and lucky draw activity will also be organized.

We sincerely invite all these imported auto manufacturers, agents and dealers to participate in the exhibition.

1. Scope of the Exhibition:

Imported auto brands (Sedan, Sports Car, Business Purposes

Vehicle (BPV), Sport Utility Vehicle (SUV), Minibus, Passenger Car, Touring Car, Modi-auto, etc.)

2. Characteristics of the Exhibition

(1)Wide Range of Exhibitors: world famous auto manufacturers,

agents and dealers from Europe, the United State, Japan and

Korea;

(2)Modern Facilities: The first-rate facilities in Shanghai Auto

Exhibition Center as well as the adjacent accessorial service

facilities satisfy all requirements in the exhibition.

(3)Exciting Activities:

New car releasing: There will be several newest cars to be released during the period of the auto show.

Trial Driving: Auto Expo Park provides the special driveway for the trial driving，meanwhile the auto exhibitors will offer different kinds of imported autos for the auto-related medias and auto fans to do test-driving in the picturesque auto park. Car show model competition: Shining models with the flamboyant dressing will present the excellent performance accompanying with the cars, thus illustrating different brand story and elegance of these imported autos. (The auto program of the television station will be invited to make a report and auto media, magazines will also participate.)

Photography competition: The organizer will organize a team of special cameramen to catch the beautiful moments of cars and models on show in order to embody the profound auto brand culture and the international level and mien of this “imported auto show”.

Special Forum: The industry conference, academic forum and technical exchange symposium will be convened during the period of the exposition.

Marketing Forum: The target consumers will have an opportunity to talk with the regional sales representatives of all imported auto brands live;

Auto Fans Club: Fans are welcome to join in the various forms of parties. (salon or picnic etc.)

Visiting Auto Museum: Visitors could buy the tickets of Auto

Museum at a discount relying on the stub of the tickets of 2007

Imported Auto Expo ( Located 200 meters away from Shanghai

Automobile Exhibition Center, Shanghai Auto Museum exhibits approximately 80 cars with the history of more than 100 years, concerning nearly 30 brands);

Lucky draw activity: During the exhibition, there’ll be the lucky draw activities held continuously and delicate presents of different auto brand will be provided to the lucky visitors.

Garden Party: Covered more than 800 thousand square meters,

Auto Park provides all kinds of entertainment establishments such as bicycle rising, boating, etc. With the picturesque landscape,

Auto Park is bound to be an ideal place for recreation and relaxation.

Children’s Paradise: Part of the Auto Expo Park will be separated for a children’s amusement park or other amusement facilities for the exhibitor families. 3. Exposition Promotion

(1)The organizing committee not only invites the auto program of

the local television station, auto papers and magazines to report

the exposition, but also invites the auto column journalists of all

media at home and abroad to make a report on the exposition.

(2)The report on the exposition and the follow-up coverage will be

carried on the website.

(3)Put an advertisement on the media.

(4)Promotion of the exposition will be carried on all occasions.

(5)Printing of the promotion materials.

4. Schedule of the Exposition

Exhibition Days: September 11th – 15th , 2008 (five days) (9:00-

16:30_

Exhibition Preparation: September 8th – 10th , 2008 Removal and Withdrawal: September 16th – 18th , 2008

5. Location: Shanghai Auto Exhibition Center

No.7575 Boyuan Road, Anting Town, Jiading District, Shanghai

6. Transportation Service

(1)Visitors who drive to the exposition by themselves will be

arranged for the parking.

(2)The shuttle bus will take the visitors to the exposition at the

specific time and stops and the audience may take a free ride

with the ticket. Where and when to take the shuttle bus will be

notified otherwise.

(3)The timetable of the shuttle bus will be adjusted according to

the number of the audience during the exposition.

7. Expected Visitors Senior Mangers of the State-owned or Private-owned Companies;

Private Business Owners;

Senior Managers of the Foreign-invested and Joint Ventures;

Members of the Chamber and Clubs;

White-collars in the Well-paid Industry (Securities, Finance,

Resource, Telecommunication, Real Estate, Physicians, Lawyers and Accountants, etc)

Elites in the Fashion or Sports World;

Others with a high income or interest in imported auto consumption;

Auto Rental Service Company;

Taxi Company or Car Rental Service Companies;

Large Travel Agency;

Hotels;

Auto Enthusiasts

Auto Media (radio, television, newspapers and magazines) 8. Exhibition Cost:

Standard Exhibition Booth （ 3m×3m ） RMB

9000/booth/exhibition period

Vacant Space (36㎡ minimum) RMB 500/㎡/period

9. Paid Service (Contact us for more information.)

(1)Advertisement in the Exhibition Hall (plane advertisement/

streamer advertisement/ air balloon advertisement/ banner

advertisement/ lamp box advertisement/ gas-filled arch

advertisement etc.)

(2)Advertisement in the periodicals;

(3)Design and Construction of the Exhibition Booth;

(4)Gifts and Presents Design and Production;

(5)Rental Service of the VIP Room and Meeting Room;

(6)Communication Service;

(7)Others 10.Exhibition application

(1) Exhibitors are required to fill in the application form with the

seal mail of fax to the organizer.

(2) Application deadline: July 31st ,2008.

(3) In the event that the exhibitors need the service for charge,

should sign the contract according to the service with the

appointed organization. The payment must be transmitted to

the following the account within the deadline. (Please

indicate “ imported auto 2008”)

Company name: Shanghai International Autocity Eastbest

Exhibition Center Co., Ltd

Bank: China Construction Bank Shanghai Anting Subbranch

Account number: 31001976220050000232

(4) The exhibitors are not allowed to cancel, change or reduce the reserved booth after signing the contract. The exhibitors

are not allowed to cancel or revise the service after signing

the contract, if the service should be adjusted, the execution

should run only after the re-negotiation and signing the

supplementary agreement by both parties.

11. Contact details of the organizing committee

Shanghai International Autocity Eastbest Exhibition Center Co., Ltd

Address: No.7575 Boyuan Road, Anting Town, Jiading District,

Shanghai

Post code: 201805

Phone: 86 21 69550222 69550063

Fax: 86 21 69550105

Contacts: Miss Wei, Mr. Hao