American Marketing Association California State University, Long Beach

American Marketing Association • California State University, Long Beach

American Marketing Association Corporate Sponsorship

1250 BELLFLOWER BLVD – CBA 241 • LONG BEACH, CA 90840 • (562) 985-7596 www.csulb.edu/ama • [email protected] American Marketing Association • California State University, Long Beach

California State University, Long Beach College of Business Administration

Sponsorships

Platinum $1,000 or more

 “Marketer of the Year” Scholarship to an outstanding AMA Member in your company’s name  Advertisement for your company in “The Daily 49er” CSULB Newspaper  AMA event with an exclusive branding opportunity for your company  Company logo/advertisement in the AMA Newsletter for one year  Ability to conduct marketing research and surveys targeting the university and local community through AMA  International exposure with large logo placement on AMA T- shirt; shirt will be entered into a national competition at the AMA National Collegiate Conference in March 2011  Full page advertisement of your company in our AMA Membership Packet  Priority speaking times at AMA events and meetings  Personalized recognition plaque demonstrating your company’s interest in education and involvement in the community  Everything included in the Silver and Gold Packages:  Recognition at over twenty AMA events including community service, social, school, and professional development events  Access to a pool of internship applicants  Distribution of promotional items to all AMA members at events, meetings, and community service events  Link to your company’s website on the CSULB AMA website  CSULB AMA T-shirt

Gold $500-$999

 Everything included in Silver Package  Recognition of your company at over twenty AMA events including community service, social, school, and professional development events  Half page advertisement of your company in AMA Membership Packet  Access to a pool of interns that have been pre-qualified by our faculty advisor/head of internships for the College of Business  Distribution of promotional items to our members  Priority speaking times, second only to Platinum sponsors

Silver $250-$499

 Opportunity for your company to speak at one of our weekly AMA meetings  International exposure with logo placement on our AMA T-shirt (T-shirt will be in a competition at the AMA National Collegiate Conference in March 2011, as well as exchanged with other chapters from across the nation)  Listing of your internship and career opportunities on the AMA website  Link to your company’s page on our website  Quarter page advertisement in our AMA Membership Packet  Certificate of gratitude  Free CSULB AMA T-shirt

Sponsorship Agreement Form

Please check one of the following:

Yes, we wish to sponsor the American Marketing Association for the 2010-2011 year.

o $1,000 and more- Platinum o $500-$999- Gold o $250-$499- Silver

We are currently unable to sponsor, but wish to donate $______to AMA.

AMA is under the umbrella of the CSULB Foundation, which is a [501] [C] [3] non- profit organization. Your contribution is tax-deductable.*

Corporate Name: ______

Contact Person: ______

Address: ______

Phone: ______Fax: ______

E-mail: ______

Please make checks payable to CSULB Foundation with American Marketing Association in the memo.

Please fill out this form and mail with your check to:

CSULB Foundation Attn: Mary Ann Messing 6300 State University Drive, Suite #332 Long Beach, CA 90815

The American Marketing Association

The American Marketing Association (AMA) is one of the largest professional associations for marketers and has over 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The American Marketing Association is an international professional organization for people involved in the practice, study and teaching of marketing. Our principal roles are to:  Understand and satisfy the needs of marketers in order to provide them with products and services that will help them improve their capabilities.  Empower marketers through information, education, relationships and resources that will enrich their professional development and careers.  Advance the thought, application and ethical practice of marketing.

The AMA, California State University Long Beach (CSULB) Chapter, is one of the twelve organizations under the umbrella of the Associated Business Students Organizations Council (ABSOC) at CSULB in the College of Business Administration (CBA). With over 200 active members, the AMA has proven to be the largest and strongest business organization on campus. Our vision is to go above and beyond the duties of an organization, and further extend itself toward its members, university, and community. By implementing the marketing aspect of the organization toward real world applications, the chapter gains recognition from students and business professionals.

The CSULB chapter of the American Marketing Association is an organization devoted to students from all colleges of CSULB who have a passion for marketing. Our main objective is to provide students with the resources to learn and grow as business students in ways that cannot be achieved through a textbook. By offering a variety of esteemed speakers, professional workshops, networking opportunities, internships, and socials, we equip members with the skills and experience necessary to succeed in a career after college. We have earned an impressive reputation on campus through the mass exposure we have received in the course of our dedicated participation in activities throughout the College of Business and campus-wide activities. In addition, we strive to serve and support Long Beach and surrounding areas through monthly community service activities.

Reasons to Sponsor AMA

The American Marketing Association (AMA) is a renowned national marketing organization that has earned vast admiration within the marketing community. The CSULB AMA chapter is the only organized group of marketing students on campus. Each semester we are increasing our membership and continuing our reputation as a successful and dynamic organization on campus and within the community. Your business has the opportunity to sponsor a nationally recognized non-profit student organization that offers many opportunities for you to market your business and brand.

AMA members are some of the brightest, most involved, and motivated students within the college of business. They are eager to receive practical experience within marketing and related fields. AMA has placed many students in successful internships and your company can utilize the vast resources including the opportunity to hire AMA members as interns.

If you would like to be a corporate sponsor and have a promotional idea that is not listed under our sponsorship packets, please let us know and we will work with you to accomplish it!

AMA has a clear vision of what we want to achieve as an organization and as individuals. Your sponsorship will help us grow as a chapter and help reach our goals of success as individuals.

Funds will be used to:

 Support a nationally recognized non-profit student organization  Provide opportunities at the AMA national conference  Produce AMA marketing materials  Create and distribute a monthly newsletter  Fund networking events where your company will be displayed  Provide scholarships to top AMA members  Book renowned speakers from around the country to come and speak to AMA

Awards and Recognition

Over the years, the American Marketing Association-California State Long Beach has been recognized for numerous academic achievements.

Associated Business Students Organizations Council Challenge Winner: 2005

Boeing Award Winner: 2005

Associated Business Students Organizations Council Organization of the Year: 2005, 2006, 2007.

National Collegiate Conference Exhibit Student Choice Award: 2005

National American Marketing Association Award for Outstanding Chapter Plan: 2006, 2009

National American Marketing Association Award for Website of the Year 2006-2007

National American Marketing Association Award for Outstanding Community Service: 2008, 2009

Best Communications of Chapters Activities: 2008

Outstanding Professional Development: 2008, 2009

Faculty Advisor of the Year, both Nationally and at CSULB: 2007

Superior Collegiate Chapter Award 2006-2007

Honors Case Competition 2006-2007

Outstanding Community Service 2009-2010

Outstanding Communications 2009-2010

Outstanding Chapter Planning 2009-2010

As of Spring 2010, AMA-CSULB is ranked among the top twenty AMA chapters across the Nation

California State University, Long Beach

California State University, Long Beach (CSULB) is the largest of the 23 campuses in the California State University system (CSU). CSULB is a comprehensive, four-year institution that was established in 1949 to serve the areas of Orange County and southeastern Los Angeles County. The College of Business Administration (CBA) is one of the seven colleges at California State University, Long Beach. CBA is home to over 7,200 business majors, including about 700 graduate students, making it the largest college within CSULB.

Since its establishment, CBA has a long and distinguished history of preparing its graduates to assume leadership roles in the business world. The hallmarks of a CBA business education—quality, rigor, and relevance—remain constant over time. The Association to Advance Collegiate Schools of Business (AACSB International) has accredited the CBA since 1971. Meeting the rigorous standards of the AACSB is a measure of a business school’s quality of curriculum, faculty, facilities, and students. Only 426 business schools worldwide are AACSB- accredited, and CBA is one of these elite schools.

The CBA is an excellent college poised to become a preeminent school that will prepare our students to meet the demands and define the future of business in the 21st century. We are one of only two CSU business schools to be members of the Graduate Management Admission Council, the international standards-making body for MBA admissions, placement, and student services. We are one of only three CSU business schools that Entrepreneur magazine recently cited as being among the top 50 regional programs for educating entrepreneurs in the nation.

In 2000, the College adopted the Baldrige Education Criteria for Performance Excellence as its roadmap to performance excellence. CBA is the only California business school to be recognized with the California Prospector Award, based upon the rigorous Baldrige criteria. California State University, U.S. News&World Report ranked Long Beach as one of the top four public master’s universities in the west in its 2010 edition of America's Best Colleges Guide. We are ready to build on our commitment to quality and continuous improvement.

1250 BELLFLOWER BLVD – CBA 241 • LONG BEACH, CA 90840 • (562) 985-7596 www.csulb.edu/ama • [email protected]