The Wine Game with New Rules

2015 Wine Industry Financial Symposium® 24th Annual Event Napa Valley Marriott – Napa, California “The Wine Game with New Rules” Monday, September 21, 2015 11:30 a.m. Seminar & Symposium Registration

12:00 noon – 1:30 p.m. Monday Networking Lunch

1:30 – 5:00 p.m. Wine Industry Financial Seminars

5:30 p.m. Motor Coach to VIP Dinner Departs

6:00 – 9:30 p.m. VIP Reception and Dinner Jamieson Ranch Vineyards

Dinner Speaker – The Honorable Mike Thompson California’s Fifth District, U.S. House of Representatives

Tuesday, September 22, 2015 7:45 – 8:15 a.m. Registration 8:15 a.m. – 4:00 p.m. Wine Industry Financial Symposium 4:00 p.m. Winetasting & Reception Hosted By 2015 Wine Industry Financial Symposium Sponsors

www.winesymposium.com Monday Workshops – September 21, 2015 - Session I: 1:30 p.m. – 3:00 p.m. – Choose One

1. DESIGNING A SUCCESSFUL TASTING ROOM Craig Root, President, Visitor Management Resources John Taft, Principal, Backen, Gillam, & Kroeger Architects

2. M & A SUCCESS STORIES: PERSPECTIVES FROM BUYERS AND SELLERS Matt Franklin, Principal, Zepponi & Company Dana Sexton Vivier, Portfolio Manager, GI Partners Patrick DeLong, President & CEO, Crimson Wine Group Brian Wurtz, Former President & Partner, Canopy Management

3. HOW TO USE WINE MARKET COUNCIL RESEARCH DATA A practical, hands-on case study - the session will demonstrate how small and mid-sized wineries can benefit from Wine Market Council research data and reports, and how customized reporting can provide the most relevant and actionable market insights for wineries. John Gillespie, President, Wine Colleagues Emma Swain, CEO, St. Supery Estate Vineyards & Winery

4. SOCIAL MEDIA AND TIED HOUSE REGULATIONS Jerry Jolly, Senior Consultant, Pillsbury Lori Ajax, Chief Deputy Director, ABC Carrie L Bonnington, Partner, Pillsbury

Session II: 3:30 p.m. – 5:00 p.m. – Choose One

5. EQUITY AND DEBT MARKETS: CURRENT TRENDS AND FUTURE OUTLOOK David Freed, Chairman, The Silverado Group, Moderator Adam Beak, Managing Director, Bank of the West Robert Nicholson, President, International Wine Associates Nik Modi, Managing Director, RBC Capital Markets

6. HOW TO KEEP YOUR BUSINESS SAFE FROM CRIME Jim Petray, CPA, Partner, Burr, Pilger & Mayer, Moderator Jeff Dieleman, CPA, Partner, Moss Adams Michael Donovan, Chief Investigator at the Napa County District Attorney’s Office Gary Lieberstein, Napa County’s District Attorney Michael Musgrave, Senior Vice President, Director Financial Intelligence Unit, Rabobank

7. PRESSURE FROM THE NEIGHBORS: Winery Events and Tasting Rooms and Use Permits Phillip Kalsched, Partner, Carle, Mackie, Power & Ross LLP Beth Painter, Principal, Balanced Planning Richard Idell, Esq., the Idell Firm

8. VINEYARD DEVELOPMENT: COMMON TAX, ACCOUNTING, AND FINANCIAL PLANNING TOPICS David Pardes, CPA, Tax Partner, PricewaterhouseCoopers Michael McCarvel, Assurance Senior Manager, PricewaterhouseCoopers Gabriel Froymovich, President, Vineyard Financial Associates

www.winesymposium.com 1443 Main St. Bldg. D #230, Napa, California 94559 | 707.666-2525 7:45 – 8:15 a.m. COFFEE & REGISTRATION 8:15 – 8:20 a.m. WELCOME & INTRODUCTIONS Lisa Adams Walter, Director of Programs, Wine Industry Symposium Group

8:20 – 8:30 a.m. WINE INDUSTRY OVERVIEW David Freed, Chairman, The Silverado Group

8:30 – 9:15 a.m. THE WINE INDUSTRY FINANCIAL SYMPOSIUM’S 24 TH ANNUAL EXECUTIVE SURVEY Robert Smiley, Ph.D., Dean and Professor Emeritus, Director of Wine Graduate School of Management, University of California, Davis

9:15 – 10:00 a.m. A FLASH OF THE PAST (TEN YEARS AGO), THE NORTHWEST MIGRATION, AND CURRENT HIGHLIGHTS Ted Baseler, President & CEO, Ste. Michelle Wine Estates 10:00 – 10:30 a.m. GET-ACQUAINTED BREAK 10:30 – 11:15 a.m. CHANGES IN THE MARKETPLACE OVER THE PAST TEN YEARS: DEALING WITH WHOLESALERS AND SUPPLIERS Jon Moramarco, Managing Partner, BW166 LLC Nick Withers, Vice President Sales Strategy & Development, Constellation Brands John Grant, Chief Operating Officer, Hess Collection Winery Miles MacDonnell, Owner, Round Pond Estate 11:15 – 12:00 p.m. A CALIFORNIA AND GLOBAL SUPPLY UPDATE: WHAT IS HAPPENING NOW AND WHERE COULD THE MARKET GO? Steve Fredricks, President, Turrentine Wine Brokerage Marc Cuneo, Broker, Turrentine Wine Brokerage 12:00– 1:15 p.m. NETWORKING LUNCHEON

1:15 – 2:00p.m. AMERICAN WINE GENERATIONS John Gillespie, Wine Opinions Founder and CEO Indira Augustin, Director of Consumer Insights, Constellation Brands 2:00 – 2:45 P.M. HOW THE NUMBERS DEMONSTRATE THE US PLAYING THE LONG GAME IN THE GLOBAL CHALLENGE TO CREATE MORE, AND VALUABLE WINE CONSUMERS Damien Wilson, Ph.D., Hamel Chair, Sonoma State University

2:45 – 3:30 p.m. WINE & SPIRIT EDUCATION TRUST: GLOBAL WINE PERSPECTIVES AND TRENDS Ian Harris, Chief Executive, Wine & Spirits Education Trust

3:30 - 4:15 p.m. SHARE OF BUZZ- HOW LEGALIZED MARIJUANA MAY EFFECT THE WINE INDUSTRY Jim Smith, President, Republic National Distributing Company-Colorado

4:15 – 5:00 p.m. WINETASTING & RECEPTION – Hosted by WIFS Sponsors

www.winesymposium.com 1443 Main St. Bldg. D. #230 Napa, California 94559 | 707.666.2525 Wine Industry Symposium Steering Committee

Lisa Adams Walter, Director of Programs Wine Industry Symposium Group Kathryn G. Archer, President Wine Industry Symposium Group Tony Correia, Owner The Correia Company Mark Couchman, President Silverado Premium Properties Alison Crowe, Director of Winemaking Plata Wine Partners Justin Faggioli, Proprietor Donnell Ranch Robert Fowles, CFO Opus One Winery Steve Fredricks, President & Partner Turrentine Brokerage Matt Franklin, Principal ______Zepponi & Company David Freed, Chairman The Silverado Group John Gillespie, Co-Founder Wine Colleagues Ted Grafe, Director of Marketing, North Bay Burr, Pilger & Mayer LLP Jeff Gutsch, Partner & Wine Industry National Practice Leader _____Moss Adams LLP Russell Joy, President & GM Patz & Hall Bill Leigon, President Jamieson Ranch Vineyards John Mackie, Managing Partner Carle, Mackie, Power & Ross LLP Michael Maher, SVP & General Counsel Jackson Family Wines Jon Moramarco, Managing Partner ______BW166 LLC Waunice Orchid, Conference Coordinator Wine Industry Symposium Group David Pardes, CPA, Tax Partner, PricewaterhouseCoopers Carol Reber, Director of Marketing ______Duckhorn Wine Company Craig Root, President Visitor Management Resources Tom Selfridge Wine Consultant Robert Smiley, Professor, Director of Wine Studies Graduate School of Management, UC Davis Steve Spadarotto, CEO Francis Ford Coppola Presents Dale Stratton, VP Strategic Insights Constellation Wines Dennis Stroud, Vice President Plata Wine Partners Albert Vontz, GSM Intern ______Graduate School of Management, UC Davis Bill Vyenielo, Senior Business Consultant Moss Adams LLP

2015 Financial Sponsors TWENTY–THREE YEAR SPONSORS SIX-YEAR SPONSORS

Bank of America Merrill Lynch Burr Pilger & Mayer LLP American AgCredit (Farm Credit West, Umpqua Bank CoBank) Wells Fargo Bank FIVE-YEAR SPONSORS Bank of the West TWENTY-ONE YEAR SPONSOR MetLife Agricultural Investments Rabobank International & Rabobank, N.A. FOUR-YEAR SPONSORS

SEVENTEEN-YEAR SPONSORS H & A Financing BMO Harris Bank Prudential Agricultural Investments SECOND-YEAR SPONSOR Union Bank Zepponi & Company

TWELVE-YEAR SPONSOR FIRST-YEAR SPONSORS Moss Adams LLC Gaw Van Male

TEN-YEAR SPONSOR / DINNER & RECEPTION PricewaterhouseCoopers Manatt, Phelps + Phillips, LLP Sheppard Mullin Richter & Hampton LLP MEDIA SPONSORS: Wine Business Monthly, Wines & Vines, American Vineyard Magazine, Vineyard & Winery Management Magazine, Wine Industry Insight, Wine Industry Network