Travel and Tourism: Summative Assignment

TRAVEL AND TOURISM: SUMMATIVE ASSIGNMENT  TRAVEL FAIR 

 You will be taking part in a Travel Fair where you will showcase a particular country and selected sites/features/products. You can choose just about any country except for countries in the Caribbean, Australia and Not Canada or the USA. Other people in the school may drop in for a visit on that day. We’ll have a chance to mingle and read about other interesting places, listen to cultural music and also have a taste of other countries. Presentation Date: June (last week on classes)

Requirements:

1. Poster of Country (must do A & B) Part A: Tourist Attractions  You must profile 5 (FIVE) tourist destinations/attractions for your country.  Your job is to motivate and inform your readers (potential tourists) to visit these particular destinations – cities, parks, regions, attractions, sites, etc.  Profiles must include the following applicable components: directions with map (if applicable), what it is, where it is located, a description (you want to motivate), costs, and any other key information!  Include a photo/picture of the attraction – with the source underneath the photo. For example, (source: www.itravel2000.com)

Part B: Map(s)  Your map of the region should show the location of the above-mentioned five tourist destinations/attractions of your country. Show a Route if necessary.  Also, include other major characteristics such as cities, landforms, water bodies and surrounding countries, etc.  You can access a blank map from the Internet. Then, label it with appropriate locations and features.  One site is: http://geography.about.com/library/blank/blxindex.htm  You will decide what to show on the map, but it shouldn’t leave out obvious and well-known features. Follow all map rules. Include a legend. Neatness is important!  Additional maps may be printed off from the computer or scanned, but you must complete one map by yourself!

2. Sample Itinerary (Planning a Trip)

 Use the Internet and resources to plan a sample itinerary of 2 days of the trip.  Provide a detailed itinerary for two days: distances traveled, attractions visited. Account for each hour of the day. Include mealtimes.  Indicate which mode of transportation you will be using for each segment and day of the trip.  See sample itinerary provided.  (attach this to the bottom or side of the poster)

of 3 3. Marketing an Attraction Develop one-page poster advertisement of a product of your country (as you did with the Caribbean). Think of a product as a tourist experience or set of experiences, as a result of being involved in an activity. Target a particular market (i.e. families, bird-watchers, etc.) throughout your advertisement.

Keep the following in mind: o Complete the advertisement planning sheet (attach this to the back of your advertisement) o Capture the ‘feel’ of the tourist experience o Use a ‘hook’ to capture attention and to provide a link with your potential customer o Include a major image(s) o Have a captivating message/slogan. o Think of ‘features’ and ‘benefits’ o Be creative and go beyond typical advertisements that you see

4. Tackling an Issue – Newspaper Article

 You are a reporter for Maclean’s Magazine and have been sent to your region to investigate a particular issue or challenge that your region is facing.  In your article, you must present the 5 W’s of journalism – Who, What, Where, When, Why and How - to your readers.  The article should be at least one page.  As an objective journalist, you must present both sides of the issue equally!  The textbook provides an issue for each region.  All writing must be in your own words.

Presentation of Cultural FOOD

 You will research a food dish that is unique to your country and prepare this dish for sampling by classmates (and maybe other teachers??).  Use ingredients that can be purchased locally.  Make a dish that can be served in small portions.  Do not include raw meat or raw eggs.  Prepare a display card that identifies your food dish and lists the ingredients. This is especially important as some participants may have severe allergies to certain products.

5. Bibliography

 On a separate page, include a bibliography of all sources of information, including web-sites, books, magazines, newspapers, etc.  Format the bibliography correctly. Follow the library documentation guide. You can down-load this from our school web site.

of 3 Marketing/Advertisement Analysis

Theme or general message: (one sentence in your own words)

HOOK or connection with potential customer/reader/listener:

Target audience (Target Market):

Rating of effectiveness (Does it work for you? For others?): (1 to 10)

Features and Benefits (as seen or known) Features =

Benefits =