New Softscience Fishing Shoes Appeal to Anglers at Icast 2016

For Immediate Release Contact: Lauren Holzman July 8, 2016 (858) 688-6988 [email protected]

NEW SOFTSCIENCE FISHING SHOES APPEAL TO ANGLERS AT ICAST 2016

Chevy Florida Insider Fishing Report Captain Rick Murphy and NASCAR’s Michael Waltrip are Fans

Booth #2776

Miami, Fla. – Anglers at the ICAST 2016 show will be among the first in the country to see the new line of fishing and boating shoes from the supremely comfortable footwear brand, SoftScience™. Tournament Fisherman and Chevy Florida Insider Fishing Report Captain Rick Murphy will help launch the new styles on Thursday, July 14 at 5 p.m. in ICAST Press Conference Room 209B, at the Orange County Convention Center in Orlando. Offering guide-trusted supreme comfort for life on the water, new SoftScience styles include the redesigned Fin 2.0 fishing shoe; the ultimate fly fishing Terrafin wading boot; the enhanced Cruise Canvas boat shoe with non-marking sole; the new water-draining Fin Boot; the Skiff 2.0 flip-flop with incredible comfort in a thinner outsole; and the Durango, an incredibly lightweight, comfortable slip-on. “SoftScience footwear has breakthrough technology combined with best-in-class traction and foot support on wet surfaces,” said retired NFL player, fly fisherman and SoftScience CEO Kevin Lamar. “We’ve worked closely with captains and pro fishermen to expertly refine our water shoes, offering significant changes including enhanced styling and slimmer outsoles. We listened to wearer feedback and have also expanded the line to include an entirely new innovation in fishing boots that are both quick drying and self-draining. “

At the core of all SoftScience™ shoes is a proprietary material called Trileon™ — a closed-cell copolymer exclusive to SoftScience. This material creates a lightweight, supportive and superbly cushioned shoe — all at an attractive price. The shoes weigh just six to ten ounces and offer high- impact resistance and support. Each pair features a removable, washable insole and a slip-resistant outsole that won’t mark decks.

For NASCAR’s Michael Waltrip, SoftScience also makes an ideal golf shoe.

-more- NEW SOFTSCIENCE FISHING SHOES APPEAL TO ANGLERS 2/2/2/2

After competing in Season 19 of ABC-TV’s Dancing with the Stars, NASCAR Driver and avid golfer Michael Waltrip developed painful plantar fasciitis. After trying different treatments, he was introduced to SoftScience.

“I was at the golf course when I realized I forgot my golf shoes,” said Waltrip. “I played 18 holes in my SoftScience shoes and was amazed at how great my feet felt after the last hole.”

Stop by booth #2776 during ICAST and try current styles, including:

 THE FIN — The popular fishing shoe with a self-draining system and a mesh upper to keep wearers on their feet while in the water and comfortable on land.  THE DRIFT — An espadrille slip-on that can also be worn as a clog.  THE SKIFF — An incredibly comfortable flip-flop combining cushioning and arch support.

The following prototype styles, in production now, will be on display:  THE FIN 2.0 — Significant upgrades were made to the world’s most comfortable performance boat shoe. This lace-up water shoe with a self-draining system and all- synthetic mesh upper dries quickly, offering best-in-class foot support and traction on wet and slippery boat decks.  THE CRUISE CANVAS — The boating shoe updated with a slimmer outsole, enhanced styling and innovative comfort features.  THE TERRAFIN — The ultimate fly fishing wading boot is lightweight, slip-resistant on moss-covered bottoms, and features a soft Trileon sole to conform to uneven rock. It also drains faster than any other wading boot.’  THE FIN BOOT — High draining Fin outsole with fast-drying neoprene and mesh upper, side zip and top web strap.  THE SKIFF 2.0 — Updated styling and a slimmer outsole combine with the supreme comfort wearers enjoyed in the original Skiff.  THE DURANGO CANVAS — A stylish, new slip-on with supreme cushion and support. SoftScience shoes come in a variety of slip on, sandal and lace-up styles. SoftScience, Inc. is headquartered in Oceanside, Calif., and includes a team of experienced professionals from Crocs®, Sperry® and Reebok®. Crafted to feel good, the shoes are uniquely different and based on true footwear innovation. To purchase SoftScience footwear, please visit www.SoftScience.com or visit us on Facebook.