BA802 Promote 4-H Guidelines (Adapted from Utah State University Extension)

4. Photo Release Forms must be submitted at the Description multiprogram unit contest for everyone appearing in The purpose of Promote 4-H is to: any 4-H promotional materials. Photo Release Forms can be found at • Encourage 4-H members to develop promotional and marketing skills as they market and www.ndsu.edu/fileadmin/4h/Contests/2014ND interpret 4-H through various types of media and FFMediaRelease.pdf . presentations • Increase promotion of 4-H to non-4-H audiences 4-H Promotional Items/Materials in North Dakota Laws regulate the use of the 4-H Name and • Increase the number of people who join and Emblem. The basic rules to keep in mind support the 4-H program while developing your materials are:

The 4-H promotion should convey a contemporary • Nothing can be superimposed over the 4-H Emblem. (i.e., do not use the 4-H Clover as a image of 4-H in a changing society. background image.) This event is open to both individual participants and • The 4-H Emblem must be used in one of the teams of two. Both participants (in teams of two) must following color combinations: be from the same age category. If a team works on – Green with white the 4-H promotion, both members of the team are H’s required to have a speaking role in the presentation. – Green with gold H’s Promotional methods might include radio, – Black with white H’s – White with green television, illustrated talks, method demonstrations, H’s newspaper, posters, projected images, exhibits, – White with gold photographs, slide/tape presentations, puppets, H’s public service announcements, speeches, drama, skits, videos, computer programs and PowerPoint • The stem of the clover must be curved to the right. presentations. • The text “The 4-H Name and Emblem are protected under 18 USC 707” must appear on Participants identify a non-4-H audience and promotional items. demonstrate a promotional method, which communicates the ideas or ideals of the 4-H • The “Using the 4-H Name and Emblem” guide is program. a good reference when creating 4-H promotional materials. It can be downloaded from www.csrees.usda.gov/nea/family/res/pdfs/using_the_4h_n Requirements ame.pdf 1. Participants will be judged on materials chosen, message delivery (effective message and Resources Available marketing power), creativity and the presentation National 4-H Council – Communications Toolkit: Fun Skill of their promotion. Building National 4-H Curriculum, 2. Parents, 4-H leaders and others are encouraged to www.4-h.org/resource-library/curriculum/ inspire, guide and help with developing ideas for Books and the promotion; however, the 4-H promotional items/ideas must be the work of the 4-H member magazines Internet or team. sites 3. Use of graphics created by others is allowed, but Resource people in your community permission must be gained to use any copyrighted material. Visit North Dakota 4-H on-line at: www.ndsu.edu/4h North Dakota State University Fargo, North This publication may be copied for noncommercial, educational purposes in its entirety with no changes. Requests to use any Dakota 58108 portion of the document (including text, graphics or photos) should be sent to [email protected]. Include exactly what is requested for use and how it will be used. SEPTEMBER 2014 North Dakota State University does not discriminate on the basis of race, color, national origin, religion, sex, gender identity, disability, age, status as a U.S. veteran, sexual orientation, marital status, or public assistance status. Direct inquiries to the Vice President for Equity, Diversity and Global Outreach, 205 Old Main, (701) 231-7708.

County Commissions, NDSU and U.S. Department of Agriculture Cooperating. This publication will be made available in alternative formats for people with disabilities upon request, (701) 231-7881.