Elected Officials Breakfasts Government Domain - Annual Work Plan March 2011—February 2012

COI Strategic Plan Goal(s) and Objective(s): 1,2,3 Action Plan Strategies: Government - I, P, X Project Describe your overall project and identify a timeline for description & completion of the project. estimated G Elected Officials’ Breakfasts: Collaborate to produce two educational breakfast completion date events per year, including arranging local speakers and inviting participants.

Lead person & Identify the lead person & any other major partners involved in partners completing the project. o involved LEAD: Melanie Cohn and Cheryl Moder

Level of COI Please check the option that most closely describes the required v Staff level of COI staff support: Involvement and support Minimal (e.g., domain partners primarily lead and conduct activities work) Intermediate (e.g., administrative support, technical e assistance, resources, etc.) Significant (e.g., COI staff manage or are highly involved in project implementation)

r Please specify anticipated COI staff support activities: COI staff will be responsible for leading and producing these events, including coordinating all arrangements, developing program and agenda, inviting speakers, finding a location, leading collaborations with partners, inviting n participants. Other domains Identify any other domains involved in the project. involved None at this time m Project activities List the specific activities/tasks you will undertake to complete & estimated your project and list an estimated completion date for each one. completion By March 2012, conduct two events for elected officials focusing on relevant and date(s) timely topics: e  Collaborate on agenda / topic areas  Arrange local speakers  Arrange venue and refreshments

Updated Nov 2011  Develop and coordinate handouts n  Collaborate on invitations and invitee list

Evaluation Specify how you plan to measure your project’s success, including measures activities. In this section, refer to your project activities to t organize your information. Track number, identity of attendees, survey of satisfaction/interest and learning from breakfast, track subsequent contacts with officials to identify potential D outcomes from participation.

Updates Provide an update on progress towards or completion of project activities and overall project goal. Refer to your project activities to organize your update. o Current update: 11/11 “Food, the Economy, and Jobs” was held on October 28, 2011 at Suzie’s Farm in San Diego. A keynote address was delivered by Luawanna Hallstrom of Collaborative Communications, the California State Board of Agriculture and AgVision 2030 with m additional talks and a panel discussion about the role of local agriculture in building San Diego’s economy. The 10/28 breakfast was very successful; it was attended by 60 people, and the following elected officials or their staff members: Congressman Bob Filner Chula Vista City Councilmember Steve Castaneda a National City Vice Mayor Alejandra Sotelo-Solis Candyce Yee (policy advisor, Supervisor Bill Horn) Caridad Sanchez (district director, Senator Barbara Boxer) Edward Meyer (district representative, State Senator Juan Vargas) i Laura Nunn (assistant field representative, Senator Dianne Feinstein) Lindsey Masukawa (senior field representative, Assembly Member Toni Atkins) Rudy Lopez (council representative, San Diego City Councilmember David Alvarez) Stephanie Gioia-Beckman (senior policy advisor, Supervisor Ron Roberts) n Susan Johnson (council aide, Chula Vista City Councilmember Pamela Bensoussan) It was also attended by farmers, County representatives, food services professionals, public health organizations, and others. The breakfast sought to teach local elected officials how they can support sustainable, local agriculture and local farms. We also shared information with them about how local farming contributes to the San Diego economy and the challenges we face here (high water costs, lack of a local food hub, etc.).

Successes from this event include: 1) Recognition by legislators and their staff of COI as the “go-to” organization for policies and proposals related to public health and obesity prevention (including food policy, sustainable agriculture, and buying/selling local) 2) Raised awareness about challenges to farming in San Diego and what Updated Nov 2011 legislators can do to support farmers 3) Better knowledge about the future of agriculture in California and San Diego 4) Better knowledge of how farming creates jobs and stimulates the economy in San Diego 5) Knowledge of current local policies that impact public health, nutrition and physical activity

Update 5/11

This workplan has been rewritten to reflect plans for the coming year. Two breakfasts were hosted during the timeframe since the last update including:

“Facing Hunger: California’s Real Deficit,” held May 12, 2011 at the 2-1-1 office. Speakers included Meg Storer of 2-1-1 San Diego, Jennifer Tracy (Food Security Outreach Programs Director) of San Diego Hunger Coalition, Lisa Posard of Carlsbad High School and the 1 in 7 Hunger Initiative, and Shana Hazan of Hand Up Youth Pantry. The breakfast offered educational information about a number of current and prospective state policies and was attended by 24 participants.

“How Local Government Can Support Healthy Food and Beverage Policy” was held on November 12, 2010 and featured presentations from Cheryl Moder of COI, County of San Diego Supervisor Ron Roberts, Herb Schultz (Regional Director of Obesity Prevention, US HHS, Region IX), Charlotte Dickson (Director of Local Policy, HEAL Cities Campaign), Steve Castañeda (City Council Member, City of Chula Vista), and Jason Hemmens (Chief of Development, County of San Diego Department of Parks and Recreation). The program featured information about the federal “Let’s Move” campaign, the local Communities Putting Prevention to Work program (Healthy Works), the importance of reducing consumption of sugar-sweetened beverages and experience with policies designed to accomplish that goal. There were 53 attendees.

Successes from these events include:

1) Recognition by legislators and their staff of COI as the “go-to” organization for policies and proposals related to public health and obesity prevention

2) Raised awareness about food insecurity and what legislators can do to support healthy food access

3) Better knowledge about federal health reform, especially related to prevention

4) Better knowledge of how sugar-sweetened beverages effect health

5) Knowledge of current local policies that support public health, nutrition and physical activity

6) Legislative staffers have increased knowledge of how food insecurity and

Updated Nov 2011 CalFresh procedures effect their constituents

Archived updates:

9/10: Project partners conducted a series of planning meetings by phone leading up to the event. The group collaborated on the agenda and arranged for the following speakers:

 Steve Castaneda, City Council Member, City of Chula Vista

 Olga Diaz, City Council Member, City of Escondido

 Brad Raulston, City of National City

 Hannah Burton Laurison, Public Health Law & Policy

COI staff developed and worked on invitations, coordinated handouts, received and maintained a list of RSVPs, developed and administered satisfaction surveys, and worked with representatives from the City of La Mesa to arrange venue and refreshments.

The elected officials’ breakfast was held on November 12, 2009 at the La Mesa Community Center. Nine cities were represented by 28 individuals including elected officials, redevelopment agencies, and other city officials. (Sign in sheet available upon request.)

The satisfaction survey indicated that the overwhelming majority of participants felt the information provided in all areas was very useful.

Follow-up activities:

 Following the event, COI director has met with Charlotte Dickson from the HEAL Cities Campaign and representatives from the cities of Vista and Encinitas since the event to discuss food policy and other COI activities.

 COI director provided remarks at the City of Chula Vista’s city council meeting in support of the city’s community garden policy.

 Participants requested a follow-up event to further explore the relationship among WIC agencies, retailers, and elected officials. COI is planning to partner with Public Health Law & Policy to plan this event later in 2010.

Barriers Explain any difficulties/challenges to implementing your project. Be specific. If an activity or the overall project was cancelled, explain the circumstances.

None.

Promotion/ PR Identify any promotional or public relations opportunities you see opportunities Updated Nov 2011 might arise from the project, or might assist the project.

The COI could craft press releases announcing future breakfasts, highlight future breakfasts and breakfast partners in the monthly newsletter, etc.

Desired Identify any specific recognition you would like to see either for recognition the project or the people involved in implementing the project. Ongoing meetings and collaboration with decision makers on public health proposals, policies, general plans, etc.

Updated Nov 2011