PITCH Material DRAFT

PITCH Material

Presentation

According to pitch rules, Agency presentation will be in two parts:

1. Agency Credentials 2. Developed projects according to the brief

Part I – Agency Credentials

Presentation the of Agency – seniority, financial turnover, major customers, competitors, number of employees, additional issues in the marketing mix handled by the Agency – BTL, promotions, etc.

We expect from your Agency to present your credentials, especially in the following areas:

 ATL  BTL  Creative  Media Buying  Account

Especially from Account department we expect strong and proactive initiatives that will challenge existing strategies and tactics in a constructive way, ability to analyze the market and provide relevant consumer insight.

Also, we would like to see Agency resources for production of respected creative solutions.

Part II – Presentation of competencies - Project brief

Agency will have three weeks to develop presentations. We will inform you about the exact date and time of the presentation. You will have 50 minutes (including discussion) for the presentation. All materials must be in English. Presentation should be prepared in English but discussion should be prepared in both languages, English and Serbian.

With Agency that present winning concept, we will continue to develop the final creative concept and negotiate the conditions of the cooperation.

During the development of pitch presentations, every agency have a possibility to schedule a meeting with representatives of Bank in order to discuss and clarify any potential misunderstanding. Cooperation The topics for an offer should include two models of cooperation:

1) Cooperation defined by monthly fee (used resources) According to current strategy, approximate scope of activities for a period of one year is: Spring Campaign Creative solution of visual identity - ATL 1 TV spot scenario + production supervision (normal and short version) 1 Radio spot scenario + production supervision 1 Creative solution for PRINT advertisement + adaptation according to media plan 1 Creative solutions for fixed and animated banner + adaptation according to media plan 1 Creative solutions for POS material (Posters, leaflets, brochures) 1 Autumn Campaign Creative solution of visual identity - ATL 1 TV spot scenario + production supervision (normal and short version) 1 Radio spot scenario + production supervision 1 Creative solution for PRINT advertisement + adaptation according to media plan 1 Creative solutions for fixed and animated banner + adaptation according to media plan 1 Creative solutions for POS material (Posters, leaflets, brochures) 1 Car Show Creative solution of visual identity BTL 1 Prepress and branding for stand 1 Creative solutions for POS material (Posters, leaflets, brochures) 3 Agricultural fair Creative solution of visual identity BTL 1 Prepress and branding for stand 1 Creative solutions for POS material (Posters, leaflets, brochures) 5 Products Creative solutions for POS material (Posters, leaflets, brochures) 8 Changing of the existing - approved solution POSTERS 12 Changing of the existing - approved solution LEAFLETS 12 Other Creative solution for payment cards 4 Changing of existing solution for payment cards 4 Creative solution of the promotional material (paper bags, notebooks, pens, caps, T-shirts, NY and Christmas cards, calendars, gifts, etc.) once a year Redesign of the Internal portal 1 Estimated headcount for this scope of activities should be: (Please fill this form) Agency staff Engagement level Agency fee Client Service Director 10% Account Manager 70% Strategic Planer 5% Creative Director 15% Copywriter 25% Art Director 25% Designer 30% DTP Operator 50% Total:

Additional work on projects that is not estimated will be charged by working hours, so agency should provide pricelist per headcount.

2) Cooperation defined task by task according to pricelist (Please fill this form) Job description Unite price Agency fee without VAT Visual Identity Creative solution of the visual identity/strategy of the launch of the new service and development of the basic elements of the graphical standards of the visual identity (ATL)

Creative solution of the visual identity/strategy of the launch of the new service and development of the basic elements of the graphical standards of the visual identity (BTL) Visual identity / pos material (leaflet and/or poster for small campaign which does not include atl media) TV TV Spot Scenario TV Spot Production Media buying Radio Radio Spot Scenario Radio Spot Production Media buying Print/Internet Creative solution of the advertisement Changing of the existing-approved solution* Production of the advertisement Creative solution of the animated Internet banner Creative solution of the web page Production of the animated Internet banner Media buying DIGITAL Daily Facebook page posting and maintenance (monthly) Facebook application design Facebook application programming Facebook application maintenance OUTDOOR Creative solution of the billboard, mega board, city light etc. Creative solution of the sport court branding Creative solution of the advertisement on the public transportation vehicles Production of the outdoor Media buying Promotional material Creative solution for the poster (A3 to B1) Creative solution of the leaflet (American format) Creative solution of the leaflet (double american format) Creative solution of the leaflet (triple american format) Creative solution of the leaflet (tri times folded on american format) Creative solution of the leaflet A4 Creative solution of the brochure no matter the format (with more than 6 pages including cover pages) Creative solution of the promotional material (set – paper bags, notebooks, folders, pens, caps, T-shirts, NY & Christmas cards, calendars, gifts etc.) Production of the promo material Changing of the existing-approved solution Promotions Creative solution of the promotion/product activation** Production of the elements necessary for the promotion Cards Creative solution of the payment card Leading and coordination of the project Coordination and the Agency fee for the projects with the budget to 250.000,00 RSD Coordination and the Agency fee for the projects with the budget to 1.000.000,00 RSD Coordination and the Agency fee for the projects with the budget to 6.000.000,00 RSD Coordination and the Agency fee for the projects with the budget over 6.000.000,00 RSD HR Managing director – man/hour Creative director – man/hour Art director – man/hour Account Supervisor – man/hour Account executive – man/hour Production executive – man/hour Print producer – man/hour Event producer – man/hour Designer – man/hour Operator – man/hour

NB 1: The costs of creative solution for print/internet/outdoor and promotional material include the costs of pre-press and adaptation/formatting and delivery of the final form to defined media and printing offices.

NB 2: The costs of production include: computer graphic design, pre-press, casting, photographing, recording of any kind, post-production, organization, rental of the equipment and space, hiring external associates, costs of transport, etc.

NB 3: In the line “Leading and coordination of the project”, the budget amount of the project is expressed with the total costs of production of all necessary elements for that project.

* Changing of the existing-approved solution means adding/removing of the existing elements and/or replacing the part of the whole text as a consequence of the change in terms and conditions ** Creative solution of the promotion/product activation represents the set of services at the press conferences and events such is: fair, festival, sport and other sponsored events, conferences and seminaries. Column ‘Unite price without VAT’ is for inserting the price that is charged by the Agency for specific job Column ‘Agency fee’ should be filled with percentage of the job that Agency charges on net approved expenses of the production or realisation of the media plan. Dark cells are not to be filled.

NOTE: Agency can propose other price list statements and conditions of payment.