Summer and Winter Conferences

Summer and Winter Conferences http://www.marketingpower.com/content24263.php ARC: Community: AMA Conferences: Pre Conference Event Guidelines

AMA Educators’ Summer and Winter Pre Conference Event Guidelines for Proposals and Review Process

The AMA Academic Council is committed to providing a forum at the Summer and Winter Educators' Conferences whereby significant programming dedicated to advancing academic professional development and/or marketing thought may be part of a pre-conference event. The Academic Council is soliciting proposals from interested parties, including Special Interest Groups (SIGs), for significant thought leadership/professional development events that would precede the Summer and Winter Educators' Conferences. Collaborations among groups are strongly encouraged to broaden appeal. The time frame for these events would be the Friday preceding the Summer/Winter Conference (typically from 1:00 to 4:30 p.m).

Criteria used for evaluating these proposals may include the following:

 Leading edge contributions to the field of marketing  Contribution to academic professional development  Multiple interest group appeal/broad based support (anticipated numbers of participants)  Practitioner involvement/sponsorship  Consistent with that Summer/Winter Educators’ Conference theme  In the event the proposal states a SIG affiliation evidence of SIG(s) endorsement  Budget that is fully articulated and within reasonable limits of typical AMA events of similar structure. For budgets that require additional subsidy, a proposed fee structure for attendees must be provided.  Offering at least one special session during the regular schedule of the Summer/Winter conference building on the theme of the pre conference event.

Proposals are to be no longer than 5 pages in length, double-spaced in 12 point font including references, tables and figures. Proposals must be submitted no later that January 15 for the following Summer Conference and July 15 for the following Winter Conference to the president of the Academic Council ( The list of Academic Council members is available here). Review of all proposals is to be the task of the Academic Council in consultation with the appropriate conference chairs (co-chairs). Notification of the outcomes of the proposal reviews will be no later than March 1 for the Summer Conference and September 1 for the Winter Conference.

AMA staff will work with event planners on space and other needs including registration. Attendees are expected to register both for the pre-conference event in addition to the registering for and attending the main conference. Typically there is a nominal fee for registration associated with the event.