Secureabel Alarms, Inc

SecureAbel Alarms, Inc. 5654 Lakemont Drive, Altona, PA 16602, tel: (814) 983-4422 web: www.aasecure.com, email: [email protected]

October 14, 2008

Mr Samuel Jones, Room 104, North Halls, Penn State University, 104 Warnock Commons, State College, PA 16802

Dear Mr Jones,

Did you know that one out of every four college students becomes a victim of theft? How would you feel if you returned to your dormitory room and found that your laptop, mobile phone or camera had been stolen? Remember, locked doors won’t stop a determined thief.

Thieves stole from my dormitory room when I was at college. That’s why I’ve developed a portable security system for dormitory rooms. This system works like a car alarm and can be installed with an ordinary screwdriver. The small activator can be put on a key chain and a “beep” tells you that your room is secure.

If a thief tries to break in, a loud alarm rings. Your possessions will be safe. More importantly, you can activate the system from your bedside, so you’re safe while you sleep.

You’d expect such a system to cost a lot of money, wouldn’t you? However, we’re offering the SecureAbel Dorm Alarm for just $75. Here’s what you’ll receive by return of post:

 The alarm unit  Two battery-operated remote control units  A one-year warranty on all parts  Complete, easy to follow installation instructions

Fill out the response card today and mail it together with your choice of payment. Don’t give thieves a chance, protect yourself and your property.

Sincerely,

Dan Abel (President)

Persuasive Messages Task In-Depth Critique: Letter Selling a Product using the AIDA Plan

Label the parts of the letter a). Uses both a logical and an emotional appeal b). Suggests a quick response c). Increases reader’s awareness of a need d). Gives additional information about the advantages of the product e). Gets the reader’s attention with a question f). Explains how the product works in simple terms g). Tries to establish empathy with the reader