Jefferson College Course Competencies

JEFFERSON COLLEGE COURSE COMPETENCIES

Competencies ***52 of 58 competencies must be met in order to articulate class (90%)*** Verified ***47 of 58 competencies must be met by the student in order to be recommended for credit (80%)*** MGT 150 MARKETING 1. Understand Marketing and the Marketing Management Process a) _____ Marketing: Intro, Armstrong, Pearson Education (Prentice Hall), 8th edition b) _____ textbook or comparable textbook c) _____ a) Define Marketing d) _____ b) Discuss Marketing Management c) Identify Marketing Management Philosophies d) Describe Marketing Challenges in the New Millennium

2. Describe Strategic Planning and the Marketing Process a) _____ a) Discuss Strategic Planning b) _____ b) Discuss how to Design a Business Portfolio c) _____ c) Describe Strategic Planning and Small Business d) _____ d) Define the Marketing Process e) _____ e) Discuss Managing the Marketing Effort

3. Discuss the Global Marketing Environment a) _____ a) Discuss a Company’s Microenvironment b) _____ b) Discuss a Company’s Macroenvironment

4. Understand Marketing Research and Information Systems a) _____ a) Identify the Marketing Information System b) _____ b) Understand the Marketing Research Process c) _____ c) Identify other Marketing Research Considerations

5. Identify Consumer and Business Buyer Behavior a) _____ a) Identify Consumer Markets and Consumer Buyer Behavior b) _____ b) Identify Business Markets and Business Buyer Behavior

6. Discuss Market Segmentation, Targeting, and Positioning for Competitive Advantage a) _____ a) Discuss Market Segmentation b) _____ b) Define Market Targeting c) _____ c) Discuss Positioning for Competitive Advantage

7. Identify New-Product Development and Product Life-Cycle Strategies a) _____ a) Identify New-Product Development Strategy b) _____ b) Identify Product Life-Cycle Strategies

8. Discuss Pricing Products: Pricing Considerations and Strategies a) _____ a) Discuss the Factors to Consider When Setting Prices b) _____ b) Describe the General Pricing Approaches c) _____ c) Identify New-Product Pricing Strategies

MGT 150 MARKETING page 1 JEFFERSON COLLEGE COURSE COMPETENCIES

d) _____ d) Define Product-Mix Pricing Strategies e) _____ e) Discuss Price-Adjustment Strategies f) _____ f) Discuss Price Changes g) _____ g) Discuss Public Policy and Pricing

10. Define Retailing and Wholesaling a) _____ a) Define Retailing b) _____ b) Describe Wholesaling

11. Discuss Integrated Marketing Communications: Advertising and Public Relations a) _____ a) Describe the Marketing Communication Mix b) _____ b) Discuss Integrated Marketing Communications c) _____ c) Discuss Setting the Overall Communication Mix d) _____ d) Define Advertising e) _____ e) Identify Public Relations

12. Identify Integrated Marketing Communications; Personal Selling and Sales Promotion a) _____ a) Discuss Personal Selling b) _____ b) Identify Managing the Sales Force c) _____ c) Identify Principles of Personal Selling d) _____ d) Discuss Sales Promotion

13. Describe Direct and On-Line Marketing a) _____ a) Define Direct Marketing b) _____ b) Describe the Growth and Benefits of Direct Marketing c) _____ c) Identify Customer Databases and Direct Marketing d) _____ d) Discuss Forms of Direct Marketing Communication e) _____ e) Identify On-line Marketing and Electronic Commerce f) _____ f) Discuss Integrated Direct Marketing g) _____ g) Explain Public Policy and Ethical Issues in Direct Marketing

14. Discuss Extending Marketing: The Global Marketplace a) _____ a) Discuss Looking at Global Marketing into the Twenty-First Century b) _____ b) Discuss Looking at the Global Marketing Environment c) _____ c) Discuss Deciding Whether to Go International d) _____ d) Explain Which Markets to Enter e) _____ e) Discuss Deciding How to Enter the Market f) _____ f) Identify the Global Marketing Program g) _____ g) Discuss the Global Marketing Organization

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