Welcome to Pwr New Media

W E L C O M E T O P W R N E W M E D I A

Dear Customer,

Thank you for choosing PWR to create and distribute your upcoming press release. Please answer the following questions and email this document, with appropriate attachments, to [email protected]. If you would prefer to upload your documents to our on-line virtual office ask your PWR representative for a username and password. You will receive a link for approval within 24 hours. If you have questions, please contact your PWR representative.

1. If you have not had a template created already, please give us some information about what you want the release to look like. We will be in touch to clarify the look and feel of your release prior to building it. It takes up to 24 hours to design your template and up to 48 hours to construct it after approval. If your template has already been created, tell us if you need color or logo changes. If not, just skip to question 2.

2. What will you name the release internally?

Release One (Sept 24):

YUM! BRANDS – THE WORLD’S LARGEST RESTAURANT COMPANY AND PARENT OF KFC, PIZZA HUT AND TACO BELL – LAUNCHES WORLD HUNGER RELIEF CAMPAIGN TO RAISE AWARENESS, VOLUNTEERISM AND FUNDS

Release Two (Sept 25):

YUM! BRANDS ANNOUNCES $80 MILLION COMMITMENT TO CLINTON GLOBAL INITIATIVE TO HELP WORLD FOOD PROGRAM PROVIDE 200 MILLION MEALS TO HUNGRY SCHOOL CHILDREN IN DEVELOPING COUNTRIES OVER NEXT FIVE YEARS *** FUNDS RAISED THROUGH WORLD HUNGER RELIEF CAMPAIGN WILL MEAN THAT 1 MILLION CHILDREN CAN COME TO SCHOOL EVERY DAY AND RECEIVE A NOURISHING MEAL

3. What would you like the email From Line to be?

United Nations/Yum! Brands, Inc.

4. What would you like the email Subject Line to be?

World’s Largest Restaurant Company Announces Its Commitment to Hunger Relief

5. When would you like to distribute the release (include date and EST time)?

CONFIRMING – BUT LIKELY 4:30 a.m. (EST 9/24) – another updated at 9:00 a.m. EST 9.25

6. Please list the contacts you would like included on the front page of the release. You may include as many contacts as possible and, in addition to names, include email addresses and phone numbers if you want them included.

To schedule media interviews with Yum! Brands CEO David Novak, contact:

North America Contacts

Katie Durkin

Weber Shandwick

312-988-2444

EMAIL (which is [email protected])

Dana Metz

Weber Shandwick

312-988-2378

International Contact

Fiona McLachlan

Weber Shandwick

+44-20-7067-0000

EMAIL (which is [email protected]) World Food Programme

Bettina Luescher

212-963-5196

7. Please attach a Word doc of your press release. What is the name of your Word doc?

Attached

8. Please attach any logo(s) you would like included (jpeg or gif). What is the name of the attached logo doc(s)?

DONE in TEMPLATE

9. Please attach any images you would like included (jpeg or gif). List the file names here in the order you want them to appear, specify precisely how you would like the captions to read and note the names of the attached docs:

Include Images of Mariah Carey POS – Along with it also include at top:

Television advertisements, public service announcements and in-restaurant signage at more than 35,000 KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W restaurants in 112 countries will raise awareness of global hunger.

The materials will be available in nine languages including English, Spanish, Portguese, Korean, Chinese, Japanese, French, German and Arabic.

For Image Gallery – include images of David Novak with kids – on that please include a intro that says: David Novak, chairman and CEO of Yum! Brands, Inc. visited poverty-stricken areas in Guatemala as part of a humanitarian relief effort with the United Nations' World Food Programme.

If you would like to add enhanced photo distribution which includes guaranteed distribution to additional internet sites, AP Photo Express, AP Topic Gallery and Newscom please let us know below. This option is only available to clients adding web/wire distribution (see question 14) and an additional cost of $375 per image will be included on your invoice.

10. Please list all sidebar docs. Sidebar docs can include PDF’s, URL addresses, or word docs. Be sure to specify how you want the captions to read, put the sidebar docs in the order you want them to appear and note names of attached docs if relevant.

Facts About Hunger – same as 07 IPK

Red Cup Fact Sheet

Top Five Most Commonly Unknown Questions About Hunger – same as 07 IPK

Mariah Carey Supports Cause – include POP from in-store and her downloadable song

What Others Are Saying – same as 07 IPK

Broll - will be getting you coordinates to include in this tab

Image Gallery

- Also Include “Photos from Clinton Global Initiative – Coming Soon”

Advertisements (need to get)

Web site links www.Fromhungertohope.com www.wfp.org www.yum.com

Print-friendly pdf visit Web site for Audio News Release and additional images that will be available throughout the week

**additional b-roll footage and feeds will be available as well

11. Are you including audio and/or video? If you want the video to be broadcast quality please let us know and you will be sent an FTP site to drop your data into. It will take up to 48 hours after we receive the data to prepare it for distribution. There will be an additional $350 cost reflected on your invoice. If you simply want journalists to be able to view the video simply send us a URL link or an .swf file. Let us know how the link should be labeled and where it should be placed (there is no cost for link to video or conversion of an .swf file).

If you would like to add online video distribution, which includes hosting on You Tube, Google Video and Yahoo Video, please indicate this below. There is an additional cost of $125 which will be reflected on your invoice. This option only available to clients adding web/wire distribution (see question 14).

MAY add actual broll – if so – will get to you

12. Please give us your distribution list of journalists in a single Excel spreadsheet (no tabs) with columns for first name, last name, email address, phone number, company name, city, state and circulation numbers. We charge $95 per hour to reformat your list. (Also, please be aware that we actually only need the email address but these other elements will only show up on your tracking report if you give them to us as stated above). Include any internal and/or client contacts if you would like to receive the release simultaneous with journalists in the same excel spreadsheet. What is the name of the spreadsheet?

COMING

13. If you would like to use PWR lists of journalists in addition to, or in place of, your list please give us some information on who you’re hoping to reach. Please specify media type(s), region(s)/market(s), and beat(s). If you are using your list and ours please be aware that we will de-dupe the lists for you prior to distribution.

14. If you would like us to Search Engine Optimize your release, guarantee web pick-up on key sites, such as Yahoo Finance and Google News, and add a limited traditional "wire" distribution (including distribution to major news services such as Factiva, Lexis Nexus, Dow Jones, Reuters and AP) we will do so for an additional $175 which will be reflected on your invoice. Please indicate below if you would like to opt-in and, if so, please give us up to six keywords we can use to meta-tag your site (words you would like to bring up this release if typed into Google, Yahoo, etc.) Be aware that if your release includes a ticker symbol we will need an email directly from an officer of the featured company that clearly states that PWR has approval to distribute news with their ticker symbol.

15. Would you like us to add Social Media bookmarks to your release?

16. Please list all pertinent invoice information below (address, to whose attention it should go to, etc). If you need a PO# reflected on your invoice please list that below also.

17. Is there anything else you think we should know before we begin building your release?

PWR New Media Terms of Service:

Payment is due within 30 days of received invoice. Late payments will be charged 1% interest monthly.

All releases distributed by PWR New Media must be approved by a client representative in advance, in writing. Client is solely responsible for the accuracy and authenticity of the content of each release. If the client, or its customers, discover that any material furnished by or through client is inaccurate client will notify PWR immediately and take appropriate corrective action at client’s expense. PWR retains the right to review all material prior to distribution and reject any order if found, at PWR’s sole discretion, to be inappropriate.

Client acknowledges that the PWR database of names and all templates and processes are, and continue to be, developed, selected, compiled and arranged by PWR at great effort and expense and fall within PWR’s proprietary information.

Client acknowledges that PWR may use its name or image on PWR marketing material and promote the association.

Timelines and additional costs:

All electronic press kits are $1,200 for unlimited text, images, links, use of our lists, distribution to an unlimited number of journalists and one tracking report. You will receive a link within 24 hours of submitting this form (3 business days if this is the first time you’ve used us and we need to design and construct a template for you). You will be asked to either approve the release in writing or make all changes at once. If you confirm for distribution, please be aware that it can take up to five hours to distribute your release after we receive an approval. If you have changes, please submit all changes in a single email and we will update the site within 24 hours. Additional changes, after that initial round, accrue costs of $95 per hour with a one-hour minimum. Broadcast quality Audio and Video are $350. Redistribution is $250 if the release has no changes. Changes after distribution are $95 per hour with a $250 minimum (assuming there are no more than 2 or 3 elements changed and we do not redistribute). Any change to main release (with or without redistribution) is charged as a new release. Additional tracking reports are $50. Wire distribution and search engine optimization is $175. Additional HTML pages are $95 per hour with a one hour minimum.

We appreciate your business and look forward to working with you on this project.