Directions: Provide Responses to the Listed Items
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3.02 WS
Name ______Class ______Date ______
Marketing Strategy Organizer Directions: Provide responses to the listed items
What does a marketing strategy provide for a business? ______
What are the steps of a marketing strategy?
______
What is a target market?
______
What is a marketing mix?
______
List the steps in the Consumer Decision-Making Process
______
______
______
______
______
1 3.02 WS
Name ______Class ______Date ______
Target Market Activity Directions: Using your Marketing Strategy Organizer, list a target market for each of the products or services
Product Target Market Kayaking equipment
Khaki’s and t-shirt outfit
Large-key calculator
Maternity outfit
Paint, stencils, and cloth
Ergonomic mouse
Local radio station
Muscle building magazine
E-Z grip coffee container
2 3.02 WS
Name______Class ______Date ______
Consumer Decision-Making Process Activity Directions: Use your Marketing Strategy Organizer, and the provided table to complete an upcoming decision.
Recognize a need or Gather information Select and evaluate Make a Determine the want alternatives purchase effectiveness of the decision decision Example: Example: Example: Example: Example: Go on a cruise Cruise line website Carnival Carnival The effectiveness of Cruise line Princess the decision depends representative Royal Caribbean on the cost and A friend amenities.
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Name______Class ______Date ______
Buying Decisions Activity Directions: Complete the column titled Pre-Responses by answering the questions in the column titled Pre-Questions. Later, you will complete the Post-Responses by answering the questions in Post-Questions when instructed by your teacher.
Pre-Questions Pre-Responses Post-Questions Post-Responses 1. What source(s) What additional do you most sources would you often use to help consider using to with buying help with buying decisions? decisions and Why?
2. What decision- How would you making process modify your do you use for decision-making purchases? process for purchases?
3. Where do you What additional shop mostly? type of retail would you shop?
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Name______Class ______Date ______
Major Sources of Consumer Information Organizer Directions: Provide requested information in the spaces provided.
Major source of Purpose of source Examples or types consumer information
Name______Class ______Date ______
Major Sources of Consumer Information Organizer - Continued Directions: Provide requested information in the spaces provided.
Major source of Purpose of source Examples or types consumer information
5 3.02 WS
Name______Class ______Date ______
Comparison of Major Sources of Consumer Information Activity Directions: For this activity, you are to use an assigned source to obtain information about a product, and then complete the provided table. Some places to obtain sources are the classroom, library, or stores for print or non-print sources. Use your textbook for titles of sources as needed.
Product Camera for about $150 1 2 3 4 5 Directions: Product Media Sources: Government Business Personal Circle the Testing Print Agencies Sources: Contact: category and Organizations Publisher Advertising Relative type of Broadcast Product Friend sources in Organizations Labels columns on The Internet Customer the right Service (when Departments appropriate) Better Business Bureau Name of source
State in your own words, how your source of information is useful. Consider the usefulness of feature descriptions, price, location of purchase and other information.
6 Name______Class ______Date ______
Major Sources of Consumer Information Activity Directions: From the left column, provide the appropriate letter of the type of source used on the blank line next to the scenario in the right column.
Type of source Scenario A. Product testing organization 1. ___ A warehouse store displays several B. Media source boards of product and service brochures for customers. C. Government agency 2. ___ Managers use information obtained from a talk show to make decisions D. Business source about products and services. 3. ___ An imaging and printing agency E. Personal contact solicits people to evaluate their prototype products. 4. ___ Gene solicited information from Ted about the laptops he purchased for his staff. Gene may use the information to determine features she needs for a work laptop. 5. ___ Clara visited the Securities and Exchange Commission’s website to obtain information about a public investment scam. 6. ___ Matt used information shared by a classmate, who recently purchased a pair of jeans, to purchase two pairs for himself. 7. ___ A dentist decided to purchase equipment based on a review she read in a professional journal. 8. ___ Nate visited several electronic stores to obtain information about 62” flat screen televisions. 9. ___ A company solicits people to try products in their own home and then to share experiences of using the products. 10.___ A principal used tips for responding to critical incidence from a kit provided by the Attorney General’s Office. Name______Class ______Date ______
Shopping Locations Organizer Directions: State in your own words a description of the listed shopping locations and provide at least one example of each one.
Traditional Retailers Department Stores Discount Stores
Specialty Stores Supermarkets
Convenience Stores
Contemporary Retailers Specialty Superstores Superstores
Warehouse Clubs Factory Outlet
Non-Store Shopping Name______Class ______Date ______
Types of Retail Chart Directions: For each retail business, check the appropriate type of retail according to its primary or only location.
Type of Retail S V p W e D e a F n is ci S S r a d Retail Business c a u pe S e c i o lt p C ci u h t n u y e on alt p o o M g I n R r ve y e u r a M n De t e m ni S r s y il a t par S t a en up s e O O c e tm t a r ce er t C u r h r ent o il k St st o l tl d i n Sto r e e or or r u e e n e re e r t e e e b t r e t Macy’s Nike Outlet Center Footlocker E-Bay Target Costco JC Penny’s Wal-Mart Best Buy Home Depot TJ Max 7-11 Redbox Food Lion Local Store LL Bean Kroger Art.com Sam’s ASSESSMENT PROTOTYPES
Note: These assessment prototypes are examples of the types of items included in the item bank. All items are comparable to the cognitive process of the understand verb. Questions require students to demonstrate that they understand the content. Assessment prototypes will not be used on the secured test, but questions in similar formats will be used.
BP Gas Station offers a combo meal for $3.29 at its locations within five miles of fast food restaurants. Which step of the marketing strategy have they performed? A. Create a marketing mix B. Create a target market C. Identify a marketing mix D. Identify a target market
ANSWER:
Linda searched the Internet for reviews on a new cosmetic product. This is an example of which type of consumer information source? A. Media B. Product Testing Organization C. Government Agencies D. Business Sources
ANSWER:
Joe wanted specific advice on a new bike, so he visited a local bike shop. This is an example of which type of store? A. Department B. Convenience C. Specialty Retailer D. Mail Order
ANSWER: