Micromax Brings on Board Creativeland Asia

Micromax brings on board Creativeland Asia as its creative agency on record

Creativeland Asia will be responsible for the brand’s global integrated design and advertising mandate

New Delhi, January 15, 2016: Micromax Informatics Ltd. today announced the appointment of Creativeland Asia (CLA) as its creative agency on record. As a part of this partnership, CLA will handle the entire integrated design and communication mandate for Micromax globally. The decision to partner together was taken after an intense multi-agency pitch process, held last month.

Creativeland Asia is one of the largest independent creative agencies with a vibrant history of having done many successful integrated design and communication mandates in the market over the last nine years. Creativeland has been involved in restaging Cinthol, MTS, CCD, Frooti and Indian Express. Refreshing brands like Audi, Mercedes, Godrej Expert and Godrej No.1. And launching from scratch, brands like Godrej aer, Protekt and Hippo.

Micromax will be handled out of Creativeland’s Mumbai and Delhi offices. Creativeland is also putting together a global design team from Amsterdam and New York to work on the mandate.

Confirming the news, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “We are delighted to bring CLA on board as our creative partner to help us take the brand to the next level. The agency has demonstrated great understanding and passion along with a clear vision and articulation for way forward on the brand. We look forward to their creative excellence to help enhance our consumer connect and create some unconventional campaigns as we get into our next growth phase.”

Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said, “This is perhaps the most exciting product category to be associated with anywhere in the world right now. And when someone ambitious like Micromax who is one of the world’s largest mobile phone makers have mandated us to take them to the next level across the globe, things can’t get more exciting. The fact that Micromax has been challenging giants and doing the unthinkable in the last decade is in itself a philosophical wave- length match for us. We ready to bring the best out of us.”

About Micromax Informatics Ltd. Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax* is currently the largest mobile vendor in India with a market share of 16.6 percent in Q2 of 2014 (Counterpoint Research). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax* sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.

About Creativeland Asia:

Creativeland was founded by one of the hottest Creative Directors in Asia, Sajan Raj Kurup, in the summer of 2007 and is now one of the fastest growing and the most awarded independent communications companies in India. The company has maintained an impressive client partner list, bagged multiple awards at the industry’s most recognized platforms, nurtured some of the most creative talent in the country, produced milestone work that has benefited its client partners and, importantly, created opportunities for growth of young creative minds. CLA was recently featured in Google’s release of the top 5 youtube ads of the year 2015, two of the five ads are from CLA. CLA also made it to the list of the top ads of 2015 for its work for MTS – Internet baby, Cinthol – Alive is offline and Indian Express – For the Indian intelligent.

For press queries please contact:

Parul Gupta Aashima Malik

Head-Corporate Communications & PR Genesis Burson-Marsteller

Micromax Informatics +91 9899215064

+91 9599914294 [email protected] [email protected] Ankita Prasad

Aditi Agarwal – Genesis Burson-Marsteller [email protected] +91 9999903218

[email protected]