Babson Park, MA 02457 Phone: 781-239-5717

Gene Begin [email protected] Hollister 240 Babson Park, MA 02457 Phone: 781-239-5717

Summary of Qualifications

• Babson College marketing roles within alumni relations, graduate school, executive education undergraduate program, and centralized marketing organization • Eleven years experience in marketing within higher education, advertising and high-tech • Extensive experience with digital and social media marketing technologies in terms of design and strategic use • Strategic creation of a diverse set of comprehensive and integrated marketing plans • Exceptional project management skills • Strong communication and presentation skills, with experience presenting at regional conferences and seminars • Thorough, meticulous attention to detail • Strong interpersonal, client servicing and organizational skills

Employment Experience

Babson College, Undergraduate School, Wellesley, MA Marketing Director, Undergraduate School July 2006 – Present

• Led market research project and subsequent repositioning and rebrand of entire suite of undergraduate admission print and online materials  Created strategy to build image and awareness of athletic program by embracing digital technologies such as live stat tracking and streaming video of athletics contests  Launched social media activities for the entire College, leading to becoming advocate for social media strategy at speaking engagements both internally and externally  Led two web site redesigns in three-year span  Created with internal resources an interactive, digital viewbook that was integrated, messaged and marketed in tandem with the print viewbook  Tested new online marketing channels including display advertising, a retargeting advertising campaign for prospective inquiries, and an e-magazine advertising campaign  Used Adobe Connect software to incorporate virtual chats into admission recruitment , community-building with recruiters and transition marketing for incoming students and parents  Leveraged the success of repositioning framework by incorporating school-wide tagline and key messages for the first time into orientation and fundraising events  Developed parent communication strategy and streamlined internal data procedures to ensure a more collaborative and focused effort across campus  Conducted thorough analysis of external rankings methodology and subsequently developed communication strategy to impact rankings Gene Begin (2)

Babson College, College, Marketing, Wellesley, MA Marketing Manager, Client Operations November 2004 – June 2006

 Executed management of over 180 print and digital projects annually  In addition to the monthly writing and editing, managed re-design of two print newsletters and two e-newsletters  Played instrumental role in re-design of the Executive Education Web site leading to a 74% increase in sessions and 66% increase in page views  Managed re-design of award-winning MBA web site home page  Managed schedule of over 60 on- and off-line advertising insertions  Composed guide and performed focus group moderation for three varying audiences in order to develop effective and relevant programming  Developed and implemented thorough marketing tracking system for search engine, postcard, radio, e-mail and print marketing campaigns  Shaped new data qualification process leading to rankings increase in BusinessWeek and Financial Times  Coordinated marketing mix and advertising buys for campaigns that delivered over 600 info session attendees at 22 events in 14 cities  Led the re-design of marketing materials for a 14-step admission marketing conversion process

Babson College, Alumni & Development, Wellesley, MA Manager, Alumni On-line Communications July 2003 – October 2004 Assistant Director, MBA Alumni Relations July 2001 – June 2003 Program Coordinator, Alumni Relations October 2000 – June 2001

 Managed the alumni division’s presence on the Internet  Shaped internet policy relative to alumni  Introduced strategy and implemented deliberate use of flash e-mail marketing campaigns, event sub-sites and on-line forums  Coordinated, wrote and edited monthly on-line newsletter to over 16,000 constituents  Project manager for re-design and implementation of Alumni Web Site, monthly e-newsletter, job postings e-newsletter and event e-mail promotion  Integral member of design team for MBA 50th Anniversary collateral  Wrote and designed copy for MBA Alumni event e-mail promotion  Assisted in event management of largest MBA Alumni event in Babson’s history  Positioned and implemented new series of educational programs for alumni executives  Career education liaison to Alumni Association  Formulation and tabulation of 1st ever comprehensive on-line alumni survey Gene Begin (3)

Signature Advertising, Woburn, MA February 2000 – September 2000 Sales Representative

 Managed and trained a team of 3 people  Observed and critiqued interviewees during full-day, second round interviews  Organized and administered client campaigns and meetings for promotional canvassing  Outreached to business owners for new business development

Dragon Systems, Inc., Newton, MA June 1998 - September 1998 Marketing Assistant

 Devised a computerized customer relationship management system  Created a tracking system for public relations mentions and campaign management  Handled purchase orders from customers via the phone  Organized press release packets for trade shows

Education Babson College Masters of Business Administration, May 2007 Marketing Career Path

University of Rhode Island Bachelor of Science in Business Administration, December 1999 Major in Marketing, Minor in Management Centennial Scholar, Dean's List

Computer Skills: Microsoft Word, Excel, PowerPoint, FrontPage, Access, Outlook, and Publisher; Lotus Notes, DreamWeaver, Lyris Listserv, Perseus Survey Software, Adobe Photoshop, Audacity

Recent Presentations

“Community-Wide vs. Compartmentalizing: Building Relationships Through Facebook” EdSocialMedia Seminar: Making Facebook Pay Dividends from Inquiry to Alum – January 2011

“Social Networks and International Education” Boston Area Study Abroad Advisors Regional Meeting - December 2010

“Why and Why Nots of Social Media” Council for Advancement and Support of Education District 1 - January 2010 Conference

“Social Networks and the Student Connection” Babson Coaching for Leadership and Teamwork Program - Spring 2010