Business: REZBALL DEADLY JUMPSHOT

BUSINESS PLAN

Business: REZBALL DEADLY JUMPSHOT ™

Owner(s): BRAVEN CONDON

Date: June 20, 2014

Mountain Microenterprise Fund TABLE OF CONTENTS

Executive Summary 3

Organizational Plan 4 Business Description 4 Products/Services 4 Location 4 Management and Personnel 5 Key Advocates 5 Owner’s Experience and Background 6 Legal Structure 6 Permits and Licenses 6 Accounting and Recordkeeping 6 Insurance 6

Marketing Plan 7 Mission Statement 7 Marketing Goals 7 Sales and Profit Goals 7 Market Needs 7 Target Markets 8 Market Potential 8 Competitive Strategy 8 Market Position 8 Promotional Strategy 9 Pricing Strategy 9 Marketing Action Plan and Budget 9

Business Plan, Page 2 EXECUTIVE SUMMARY This style of basketball was introduced to Jason Kidd in 1992, at St. Joseph High School, in Alameda, CA by Braven Condon. As a result of this training and demonstrated skills, he won back-back state championships, using this skill. He went on to college and beat Duke and took California Golden Bears in back-to-back NCAA contests. He then went to professional ranks, taking the New Jersey Nets to back- back National Basketball Association championship finals. Using these awesome skills, he won a NBA championship with the Dallas Mavericks.

Braven would like to introduce this skill to all NBA owners and players to revolutionize the game to become faster.

Braven has delivered proof of concept, and proven results for his students and protégés. Braven now realizes an opportunity to enter the National Basketball Association and revolutionize the game. In order to do this, Braven needs to show this skill to one guard. Braven is being advised by an NBA agent, Jared Karns, to deal directly with the owners. This can be done initially via the Internet. Beyond that point, the interested owners will provide the funds for travel and presentation.

Business Plan, Page 3 OPERATIONAL PLAN

NAME OF BUSINESS: REZBALL DEADLY JUMPSHOT

TYPE OF BUSINESS: A service business, Winning National Basketball Association Championships and teaching the National Basketball Association players the REZBALL DEADLY JUMPSHOT ™ includes 1.-Condon World’s Fastest Full Court Speed Dribbling Basketball Skills™, 2.-REZBALL DEADLY JUMPSHOT Shooting Skills™, 3.-World’s Best Three-pointer Shooting Skills™, 4.-Superior Fade-away Step Back Jump-shot Shooting Skills™ and 5.-Unstoppable Condon Crossover Driving Bank-shot Shooting Skills™.

BUSINESS DESCRIPTION:

Service – The service will be taken to the National Basketball Association players and National Basketball Association owners in order to prove the REZBALL DEADLY JUMPSHOT skills will help them will championships in basketball and the market is available for all owners and basketball players. One star player will be featured in the REZBALL DEADLY JUMPSHOT ™ DVD’s and REZBALL DEADLY JUMPSHOT ™, ‘how to books’, which will be marketed long term to high school basketball players and collegiate basketball players to be able to purchase and use the offensives skills to win championships and also to help them achieve and score the highest points in a basketball games every time the basketball players use the five awesome offensive basketball skills in REZBALL DEADLY JUMPSHOT ™ skills.

Long-term, Braven will become a consultant to professional coaches and teach them how championships basketball games are won and will feature the five offensives basketball skills taught and demonstrated to Jason Kidd and will teach certify trainers that will be authorized to teach his five-point championship offensive basketball skills in camps and seminar settings.

LOCATION Braven is thinking of relocating in Bismarck, ND or Minneapolis, Minn. The market place is the National Basketball Association professional basketball teams players and those are the two closest locations that accommodate jet/airplane transportation.

Business Plan, Page 4 MANAGEMENT AND PERSONNEL Braven Condon is the CEO/founder of; REZBALL DEADLY JUMPSHOT ™ and will be involves in the offensive basketball shooting trainer and training organizer. Braven’s goal is to recreate the five awesome offensives training program he originally used for Jason Kidd demonstration and instructed on how championship basketball games are won. He has mastered that sales pitch and training regime and will recreate that in championship basketball training DVD’s and training ‘how to’ workbook format.

KEY ADVOCATES Four Bands Community Funds in Eagle Butte, South. Dakota is Braven’s support, providing counseling and technical support and access to computer and Internet.

Braven Condon has been in contact with Cheryl Bogue, United States District Attorney and Jeffrey Poehl. Jeff practices in the area of intellectual property law, and as a registered patent attorney represents clients before the United States Patent and Trademark Office. He also counsels clients on issues arising from the use and enforcement of their patents, as well as counseling clients when patents are asserted against them.

Jeff is a member of the State Bar of South Dakota, the Second Circuit Bar Association, and the American Intellectual Property Law Association. He is registered to practice before the United States Patent and Trademark Office, and is admitted to practice before the U.S. Court of Appeals for the Federal Circuit.

Braven’s accountant is Harold Condon, of Eagle Butte, South Dakota.

Braven is also working with Wacey Weeks, assistant coach for United Tribes College Basketball. Wacey will be a demonstrator for Braven's five offensive basketball techniques on how to go about winning championship basketball games.

Small Business Development Center is providing technical support.

OWNER'S EXPERIENCE AND BACKGROUND Braven is the master of the REZBALL DEADLY JUMPSHOT ™ and five offensive basketball skills of dribbling, driving, and shooting on what skills are needed to win a championship. Braven trained himself in the development of these five awesome offensive skills while playing semi-professional basketball with the Oakland Bucks in Oakland, CA. Braven and his twin brother used the five offensive basketball skills against the defense team during championship games. Braven has provided team training to Byron Inthewoods, Norman Tippicionic, Art Hernandez and others. Since Braven has been home on the Cheyenne River Indian Reservation, he has helped Gideon Mendoza, Matt Red Bear, Dylan Highwolf and relatives Alisa Kingfisher, Corey Condon and most recently Jenny Red Bear, a high school sophomore who, previous before his training was a benchwarmer and now is the starting point guard with the high school basketball team in North Dakota. Braven trained Tierra Maxson in the Maxson parent’s kitchen teaching the unstoppable Condon Crossover dribble move. Tierra played with the Cheyenne-Eagle Butte high school basketball team at the Lakota Nation Invitational tournament and won a championship using these offensive basketball skills. Tierra broke the Bismarck State College in Bismarck, ND record for three-pointer shooting in a game and scored 42 points.

Braven took the Four Bands Create Class and marketing training on the Internet, for which he holds a certificate. Braven will rely on his Key Advocates to advise him on the best approach to building a sustainable business model. Jay Gillhaus, attorney from Aberdeen is also advising him on marketing strategies. Braven holds a registered trademark for Ultimate Baller™.

Business Plan, Page 5 Braven owned 2 Hard 2 Guard Basketball, an apparel business, for approximately five years, managing his own financing. Harold Condon, CPA, is Braven’s financial management support.

Braven has organized Championship skills basketball camps, provided training to basketball professionals, high school basketball players and college basketball players. Braven developed and produced a REZBALL DEADLY JUMPSHOT ™ DVD of his five offensive basketball training skills of how to win championships basketball games that was introduced to Jason Kidd in Alameda, CA. to help Jason win back to back high school state championships. Braven organized the sales for his Native American designer apparel business.

LEGAL STRUCTURE

Right now, Braven is the only one in control of the marketing and trademarking of the business. As the business expands, Braven may consider franchising his championship basketball training camps, which would require a change in entity.

PERMITS AND LICENSES Name Registration- business license, federal trademark.

Sales Tax- Braven has obtained a federal ID ULTIMATE BALLER BASKETBALL LOGO™. He needs to obtain a tribal business license and a state sales tax license for; REZBALL DEADLY JUMPSHOT

Employer ID # (Federal & State) DBA: ULTIMATE BALLER

ACCOUNTING & RECORDKEEPING Braven will begin a photo documentary of training, a journal of meeting notes, reference letters. Braven will keep records of all moneys injected into the development of the business, including travel, phone charges, organization cost, attorney fees, etc.

INSURANCE Braven will get liability insurance for the business and life insurance for himself.

Business Plan, Page 6 MARKETING PLAN

Mission Statement

Braven will bring the REZBALL DEADLY JUMPSHOT ™ style of basketball skills, from its beginning in a small Native American community of Eagle Butte, South Dakota to the forefront of revolutionizing the game to become fastest and better scoring opportunity of basketball plus to become faster and better scoring capablities in the National Basketball Association under his new business DBA: REZBALL DEADLY JUMPSHOT ™.

Marketing Goals

The core purpose is to reach the National Basketball Association teams and help them win championships, and by teaching the National Basketball Association point guards five awesome offensive dribbling, driving, and shooting skills that he taught Jason Kidd, plus the Condon’s World’s Fastest Full Court Speed-driblling style of basketball, and requesting fees at a million dollars per N.B.A. player. Non-disclosures will be obtained to protect exclusive rights to the five awesome offensive basketball techniques taught to National Basketball Association players/clients.

Sales and Profit Goals

Year 1: Braven would like to be in National Basketball Association as a Sharp-shooting instructor and a REZBALL DEADLY JUMPSHOT ™ consultant with a fee of $1mm per national basketball player/client.

Year 2: Braven would like to take the European Olympic teams to basketball championship victory with a fee of $1mm per client.

Year 3: Braven will take his basketball championship training worldwide to other countries at $1million per client.

Business Plan, Page 7 Market Needs

Braven is selling REZBALL DEADLY JUMPSHOT ™ style of the best basketball skills, and five offensive championship basketball skills which includes dribbling, driving, and shooting. When basketball players/clients learn all five of these offensive championship basketball skills, they will be recognized among the world’s best offensive basketball players in the whole wide world.

Target Markets

Braven’s target market is the National Basketball Association players, National Basketball Association owners and National Basketball Association sports agents. Teach them all the world’s fastest style of basketball and REZBALL DEADLY JUMPSHOT, skills to win championships.

Market Potential Jason Kidd used his success to succeed in the National Basketball Association as one of the Greatest point guards by using skills taught by Braven Condon of; REZBALL DEADLY JUMPSHOT ™ and the Condon’s World’s Fastest Full Court Speed-Dribbling style of basketball, and the unstoppable Condon Crossover and driving bank-shot skill. Braven is in the process of obtaining the rights to use that quote in marketing to National Basketball Association owners and sports agents.

Competitive Strategy

COMPETITORS Price Service Location Quality + Value is based on results so Braven’s results will sustain Pro Hoops- trainers his price based on quality of benefits delivered. Best Ball Analytical Services Clients learning the skills could jump in annual pay from http://sportsillustrated.cnn.com/vau approximately $1million dollars annually up to $10million lt/article/magazine/MAG1207447/1 dollars annually. /index.htm

Business Plan, Page 8 Market Position Braven has a clear advantage based on player advantage using the five awesome offensive championship basketball skills of dribbling, driving and shooting. Reaching the market will be critical. Braven is targeting one specific player Shaun Livingston, who plays backup guard in the Brooklyn Nets professional basketball team who can prove the market and open doors.

Promotional Strategy

Braven will promote the benefits to the one targeted player, who will give credit and open doors. Braven will promote his five awesome offensive championship basketball skill to National Basketball Association owners to help them win a National Basketball Association finals championship.

Pricing Strategy Braven is basing his pricing of $1million dollars per player (or less than that for the one targeted player) on Jason Kidd’s contract as his value was enhanced by Jason Kidd using the REZBALL DEADLY JUMPSHOT, which includes Condon World’s Fastest Speed Dribbling Basketball Skill and the Unstoppable Condon Crossover Hard Driving Bank-shot skill to win basketball championship games.

Marketing Business Plan and Budget

MARKETING ACTION STEP WHEN WILL YOU DO IT? COST Make contact with one targeted player, Shaun Emails have been sent and replied to. Minimal- Livinston, backup point guard to Deron Williams, Excel Sports are for Katy in sport office phone calls and of Brooklyn Nets. Jason Kidd is coach of to take it to the CEO. of Excel Sports email. Brooklyn Nets. Braven will make contact this week Minnesota Timber Wolves Assistant General Minimal- with Flip Saunders, president of Manager, Rob Babcock, has initiated contact, phone calls and Basketball operations, of the Minnesota asking him what could be done to help him. email. Timberwolves.

Business Plan, Page 9