Press Release
December 2011
Celebrate vintage glamour and host a traditional tea party to help save the lives of the women we love - and be in with the chance of joining Lorraine Kelly at the live filming of ITV’s ‘Lorraine’
The Eve Appeal gynaecological cancer research charity is asking women to Make Time for Tea during Ovarian Cancer Awareness Month in March, hold a tea party and celebrate the revival of all things vintage to help save the lives of the women we love.
Almost 7,000 women in the UK are diagnosed with ovarian cancer each year and 4,400 will die. Grim statistics, yet funding and awareness of ovarian cancer remains low. The Eve Appeal is determined to change this and by taking part in the Make Time for Tea campaign you will be helping all women by funding groundbreaking research into this deadly disease. With thanks to Vintage and Cake for use of photo
This year’s campaign, now in its seventh year, has a vintage theme and will be spearheaded again by ITV presenter Lorraine Kelly. Lorraine has offered ‘money can’t buy’ competition prizes open to anyone holding a tea party – the opportunity to attend the live filming of ‘Lorraine’ at the ITV Studios in London followed by brunch at a top London hotel – and winners of the 3 competition categories will also be treated to a professional cupcake master class.
This year (2012) the Queen celebrates her diamond jubilee so what better time to put on that glamorous ‘tea dress’, get out the porcelain and invite your friends or colleagues to some vintage fun at a quintessentially British tea party - as it used to be. Or what about a tea dance? Girls in pearls, bunting and retro porcelain – vintage glamour amidst the hustle and bustle of modern life.
In the UK we drink 165 million cups of tea every day so next time you put the kettle on please think about the 4,400 mothers, sisters, grandmothers, aunts and daughters lost to ovarian cancer this year. Let’s make 2012’s diamond jubilee year the best yet – we’re aiming for 500 tea parties to help us reach our target of £150,000.
1 Says Robert Marsh, CEO of The Eve Appeal “It’s such an easy way to fundraise. All you need to do is put the kettle on and host a tea party – at work, at home, at school, sports clubs and more. So come on ladies… and gentlemen, enjoy some retro glamour, put on a fabulous frock and invite your friends or colleagues to have some vintage fun during March while raising much needed funds for all women”
Lorraine Kelly is just one of a number of celebrities who will be supporting the campaign. Says Lorraine “I can’t think of anything nicer than a refreshing cup of tea and a lovely slice of cake – particularly when this little indulgence could make such a difference to ovarian cancer research. Help out The Eve Appeal and hold a vintage tea party…. it’s so easy I’ll be putting the kettle on myself - and I’m sure I’ve got a twinset and pearls somewhere! “
For more information about hosting your own vintage Make Time for Tea party and winning the chance to join Lorraine at the filming of her show, contact 020 7299 4430 or visit www.eveappeal.org.uk for a fundraising pack
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For further information:
Liz Engel, Press Office, The Eve Appeal Tel: 020 8663 1040/07812 150832 [email protected]
Notes for Editors: The Eve Appeal was publicly launched early in 2005 to raise funds for the research of the Gynaecological Cancer Research Unit at UCL, with a vision of a world where fewer women develop and more women survive gynaecological cancers. Currently, over 70% of women diagnosed with ovarian cancer each year in the UK will die. If diagnosed in the early stages, 90% could survive There are five gynaecological cancers – ovarian, cervical, womb, vaginal and vulval 82% of women don’t know how many gynaecological cancers there are1. Testament to the need for increased awareness. The average lifetime risk of ovarian cancer in the population is 1.8%. o For those carrying the BRCA1 gene this risk rises to 54% o For those carrying the BRCA2 gene this risk rises to 23% o 55% of women with a strong family history of breast or ovarian cancer carry either BRCA 1 or BRCA2 gene. 1 Survey carried out among 165 women by The Eve Appeal in August 2011.
2 To date The Eve Appeal has donated over £4.4 million to gynaecological cancer research Fundraising for gynaecological cancer research is at the heart of everything we do. We have recently partnered with Cancer Research UK to fund ‘PROMISE 2016’ – Risk Stratification, Early Detection and Diagnosis of Ovarian Cancer – a collaboration that involves the Universities of Cambridge, Manchester, Southern California, Harvard Medical School, and University College London. The objective of this programme is to bring data together from the individual groups to develop integrated algorithms that evaluate ovarian cancer risk prediction and screening. The Eve Appeal is one of the ovarian cancer charities working together for the second year during Ovarian Cancer Awareness Month (March 2012) to build awareness of signs and symptoms of ovarian cancer through the establishment of a new website, www.ocam.org.uk. Says Robert Marsh, CEO of The Eve Appeal “Agreement on the signs and symptoms of ovarian cancer was hard won and it’s important that we use the final outputs from the Department of Health consistently and uniformly. Otherwise we run the risk of confusing women and GPs, amongst whom awareness of the signs and symptoms of the disease remains woefully low.” Significant NICE guidelines for ovarian cancer were published in 2011. The Eve Appeal welcomes these guidelines but is keen to ensure that women fully understand the advice given on CA125 blood tests. For further information go to http://www.eveappeal.org.uk/media-centre/expert-comment/statement-on-nice- guidelines-from-gcrc.aspx ‘all for eve’ continues to be an award winning brand picking up the ‘Best New Anti-Aging Product’ at the Pure Beauty Awards 2011 with the Age Delay Facial Oil created by Alpha-H. The stand-alone beauty brand was developed and launched in 2009 by George Hammer, Chairman of The Urban Retreat Group with the sole purpose of raising funds and awareness for gynaecological cancer research by donating all net profits to The Eve Appeal. The Eve Appeal would like to thank www.vintageandcake.co.uk for use of their photograph
For further information:
Liz Engel, Press Office, The Eve Appeal
Tel: 020 8663 1040/07812 150832 [email protected]
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