City College of San Francisco

City College of San Francisco Environmental Horticulture/Floristry Department Advisory Committee January 23, 2015 10:00 AM-12 Noon Horticulture Center Ocean/Phelan Campus 50 Phelan Ave. San Francisco CA, 94112 Agenda I. 10:00 AM meeting called to order

II. Welcome and Introductions-15 mins Members present: Steven Brown AIFD, CSFA, CFD, CCF, MFA Department Chair EH/F, Holly Money-Collins AIFD Retail Floristry Coordinator, Jenny Tabarracci AIFD Instructor, Michael Daigian CFD Michael Daigian Designs, Jennifer Lato AIFD Michael Daigian Designs, Wil Gonzalez AIFD Northwest Region, Linde DeSomma CFD, Wilton Lee CSFA President, MFA President, Owner University Flowers Berkeley Members Absent: Soho Sakai AIFD Instructor, Robert Otsuka, San Francisco Flower Mart Executive Director, Kay Wolf, AIFD, CSFA, CFD Chairman, Instructor Merritt College Oakland Denise Barnett, Owner Blossoms Flower Shop, San Mateo. Robert Kitayama, Kitayama Brothers Watsonville. Members not present have been separately interviewed. III. Presentation of the Floristry Program classes, degrees and certificates-Steven Brown-20 mins An Overview of our program, Certificates and Majors was given. Attendees were presented with Department Brochures, webpages, CTE Guides etc. IV. Discussion of current class changes and updates-Steven Brown-20 mins All course outlines are being re written and updated. V. Industry Changes/Needs of industry-15 mins It was observed that the Industry has changed a great deal. Mom and Pop Flower shop have declined and specialist florists like event planners, wedding businesses and bucket shops are more prevalent in the industry than they were 20 years ago. Relevancy of our program is very important. The department has updated curriculum and has kept current in training students but some of the information about our program needs to be updated. VI. Certificate changes/Discussion/relevance 30 mins The committee discussed the floristry Certificate. It needs to be updated and registered with the state. It was also observed and the advisors recommended that new certificates should be offered in the areas of Event Planning and Mass Market Training. I was suggested that the Current Certificate be adjusted to allow for three levels of Training and that they be geared toward new industry testing/certifications such as the California Certified Florist Program (CCF), AIFD membership application, and the Certified Floral Designer (CFD). The Event Planning Certification will take some work across several programs and some new curriculum but the Advisory indicated that it was an excellent and will look forward to updates.

VII. Adjournment 12:00 lunch was provided.

Advisory Members: Robert Kitayama, Kitayama Brothers Wholesale Florist/Growers Robert Otsuka, Executive Director San Francisco Flower Mart/California Flower Growers Wil Gonzalez AIFD, Rainforest Flowers, Ukiah Jennifer Lato AIFD, Michael Daigian Flowers, Designer Michael Daigian Flowers, Owner Wilton Lee, University Flowers Berkeley, Owner, President-California State Floral Association President-Master Florists Association Holly Money-Collins AIFD, Retail Floristry Coordinator, CCSF EH/F Jenny Tabarracci AIFD, Instructor Floristry, CCSF EH/F Steven Brown AIFD, Department Chair, CCSF EH/F Denise Barnett, Blossoms Flower Shop, Owner,