Template: Creative Brief

Project Title:

Job Number:

Author:

Deadline:

Project Overview Summary

For … (target customers) Proposition Who… (have the following problem) Who is it for? Why do it now? How Our product is a…(describe the product or solution) does it help? What it is going to That provides…(this solution to the problem) solve? What makes this idea unique? Unlike… (reference the competition), Our product/solution… (describe the unique selling proposition)

Background Provide relevant information about why this project is needed and what is the purpose of the project. Give any relevant reference to what has been done previously, what has worked well and what hasn’t.

Objectives Explain the challenge or problem that is attempting to be solved and what is the desired outcome of the project.

Target audience Describe who the project is trying to reach. Explain who they are, what are their problems and aspirations. Also, decide what actions are required from the target audience.

Competition Give information about what the competition are doing in this space currently – what have they done well and what haven’t they done well.

TEMPLATE – CREATIVE BRIEF Timeline Provide a detailed timeline of when the creative project needs to begin and when all assets are required, ensure sufficient and realistic time for all elements required to be created. Budget Give details of the total budget available for the creative project and what this needs to cover.

Assets required on continuous page.

TEMPLATE – CREATIVE BRIEF Marketing Assets Delete lines if not required. Please provide logos or photos if need to be incorporated into the assets.

Dimensions: Required Copy: Due date/ Asset Width & Height Taglines, slogans Priority:

Email:

Email template Email image header Email asset image Social Media: Facebook image post Facebook link image Facebook carousel LinkedIn Image Post LinkedIn Link Image Twitter post Instagram Google+ Pintrest Website: Webpage design Web banner Web assets

Print:

Booklet A4/A5 Flyer A5 Poster A2/A3 Exhibition Banner Magazine Advert Business card Newspaper

Merchandise:

Pens Bags

Other:

TEMPLATE – CREATIVE BRIEF