INVESTOR’S BEHAVIORS IN STOCK MARKET WITH REFERENCE TO VARANASI

SUMMER TRANNING REPORT

UNDER SUPERVISION OF SUBMITTED BY Mrs. Sonalee Srivastava Lecture,SMS,Varanasi Ramesh Chandra (05/19) PGDM IB – 2nd Sem SMS, Varanasi

School of Management Sciences, Varanasi 2010-2012 ACKNOWLEDGEMENT

ACKNOWLEDGEMENT It is great honor for me to be assigned this topic. First of all we would like to bow before the all mighty presence of God without whose mercy this project would have not been possible. We are immensely thankful to Prof. P.N.JHA, Director, School Of Management Sciences, Varanasi, for providing us every able opportunity to bring up our latent. We would also like to thank my mentor Mrs. Pallavi Pathak for her keen interest, constructive criticism, persistent encouragement and untiring guidance throughout the development of this project. We would also like to thank here my parents who were there with us when we needed their support & cooperation at each & every step of the project.

Thank You Ramesh Chandra PGIB/05/19) PGDM IB - 2st Sem DECLARATION DECLARATION

We hereby declare that the information presented in this report is correct to the best of our knowledge. Also, the report presented has not been published anywhere.

Date:

Place:

Ramesh Chandra (05/19) PGDM IB – 2nd Sem SMS,Varanasi PREFACE PREFACE

It is a great honour to work on a project assigned to me and to prepare a report on this.

This project gives information about the viewpoints of the public of Varanasi about the awareness regarding traffic rules in Varanasi. It focuses on the part of ignorance of traffic rules and awareness in general public of Varanasi in respect of traffic rules and signals.

The topic assigned to me was a very challenging one and I had to work really hard to collect the relevant data. After analyzing those data, I have reached a conclusion, which has been clearly stated in the report.

It was not an easy job to work on this project and was possible only with the great help and guidance of my mentor Mrs. Pallavi Pathak who guided me to the right path in each and every problem that I was confronted with.

Thank You

Ramesh Chandra PGIB/05/19 PGDM IB - 2st Sem

CONTENTS CONTENTS

1. INTRODUCTION 2. RESEARCH OBJECTIVES 3. RESEARCH METHODOLOGY  TYPE OF RESEARCH  TYPE OF DATA COLLECTION  PRIMARY DATA COLLECTION METHOD  PRIMARY DATA COLLECTION TECHNIQUE  UNIVERSE OF STUDY  SAMPLING TECHNIQUE  SAMPLING SIZE  STATISTICAL TOOLS 4. ANALYSIS OF THE SURVEY 5. FINDINGS 6. CONCLUSIONS 7. SUGGESTIONS 8. LIMITATIONS 9. BIBLIOGRAPHY 10. ANNEXURE INTRODUCTION INTRODUCTION

Consumer preference regarding various INTERNET SERVICE PROVIDERS

Internet Service Providers (ISPs) connect their networks to each other in order to exchange traffic between their customers and the customers of other ISPs. ISPInterconnection1 allows traffic originating at a source connected to one ISP’s network to reach a destination connected to another ISP’s network, around the block or around the world. End users see the seamless, global, ubiquitous communication medium known as the Internet; behind the scenes lie many individual networks, owned and operated by many different corporate, institutional and governmental entities, joined to each other by interconnection arrangements. Interconnection is the glue that holds the Internet together. Interconnection enables the Internet as a whole to be ubiquitously fully connected, despite the fact that no single network operator could possibly provide Internet access in every part of the world. The unregulated market driven model on which today’s global interconnection arrangements are based has developed over the past three decades in parallel with the development of the Internet itself, and studies by a wide variety of public and private organizations2 have repeatedly concluded that it represents the most effective and efficient way to provide ubiquitous public Internet connectivity without being either anti-competitive or inequitable. Internet interconnection is fundamentally different from interconnection in the traditional, circuit-switched telephony world, for reasons that are intrinsic to the architecture of the Internet and how it has evolved. As a result, the nature of Internet interconnection agreements, the range of choices that are available to participants, the economics of interconnection, and the number and variety of participants in the market are different from their counterparts in the telephony world. Access ISPs

ISPs employ a range of technologies to enable consumers to connect to their network.

For users and small businesses, the most popular options include dial-up, DSL (typically Asymmetric Digital Subscriber Line, ADSL), broadband wireless, cable modem, fiber to the premises (FTTH), and Integrated Services Digital Network (ISDN) (typically basic rate interface). For customers with more demanding requirements, such as medium-to-large businesses, or other ISPs, DSL (often SHDSL or ADSL), Ethernet, Metro Ethernet, Gigabit Ethernet, Frame Relay, ISDN (BRI or PRI), ATM, satellite Internet access and synchronous optical networking (SONET) are more likely to be used.

1. Internet connectivity options from end-user to Tier 3/2 ISP's Typical home user connection

 Broadband wireless access  Cable Internet  Dial-up o ISDN o Modem  DSL  FTTH  Wi-Fi

2.Typical business-type connection

 DSL  Ethernet technologies  Leased line  SHDSL

Locality

When using a dial-up or ISDN connection method, the ISP cannot determine the caller's physical location to more detail than using the number transmitted using an appropriate form of Caller ID; it is entirely possible to e.g. connect to an ISP located in Mexico from the USA. Other means of connection such as cable or DSL require a fixed registered connection node, usually associated at the ISP with a physical address.

Hosting ISPs

Hosting ISPs routinely provide email, FTP, and web-hosting services. Other services include virtual machines, clouds, or entire physical servers where customers can run their own custom software.

Transit ISPs Just as their customers pay them for Internet access, ISPs themselves pay upstream ISPs for Internet access. An upstream ISP usually has a larger network than the contracting ISP and/or is able to provide the contracting ISP with access to parts of the Internet the contracting ISP by itself has no access to.In the simplest case, a single connection is established to an upstream ISP and is used to transmit data to or from areas of the Internet beyond the home network; this mode of interconnection is often cascaded multiple times until reaching a Tier 1 carrier. In reality, the situation is often more complex. ISPs with more than one point of presence (PoP) may have separate connections to an upstream ISP at multiple PoPs, or they may be customers of multiple upstream ISPs and may have connections to each one of them at one or more point of presence.

Peering

ISPs may engage in peering, where multiple ISPs interconnect at peering points or Internet exchange points (IXs), allowing routing of data between each network, without charging one another for the data transmitted—data that would otherwise have passed through a third upstream ISP, incurring charges from the upstream ISP.

ISPs requiring no upstream and having only customers (end customers and/or peer ISPs) are called Tier 1 ISPs.

Network hardware, software and specifications, as well as the expertise of network management personnel are important in ensuring that data follows the most efficient route, and upstream connections work reliably. A tradeoff between cost and efficiency is possible. Derivatives:-

The following are not a different type of the above ISPs, rather they are derivatives of the 3 core ISP types. A VISP is reselling either access or hosting services. Free ISPs are similar, but they just have a different revenue model.

Virtual ISP

A Virtual ISP (VISP) is an operation which purchases services from another ISP (sometimes called a "wholesale ISP" in this context) which allow the VISP's customers to access the Internet using services and infrastructure owned and operated by the wholesale ISP.

Free ISP

Free ISPs are Internet Service Providers (ISPs) which provide service free of charge. Many free ISPs display advertisements while the user is connected; like commercial television, in a sense they are selling the users' attention to the advertiser. Other free ISPs, often called freenets, are run on a nonprofit basis, usually with volunteer staff

Model of Internet Service Provider Businesses:-

The analysis of the Internet is not sufficient anymore if it is solely based on the link state between routers (i.e. Internet topology analysis) ([1] [4]). There are two main reasons. First, the Internet is becoming an integrated services network. More and more services are being introduced that require a better-than-best-effort network service quality. Applying that, two roles of stakeholders can be identified: Consumer: A consumer (also named Customer) uses a set of services provided by one or more service providers. A consumer might be a person or a corporation. Service Provider: The stakeholder in this role will provide services for consumers. The type of service and the duration of the service might vary widely. The service may or may not necessarily use the Internet.

Internet Service Layer:- The stakeholders of the Internet service layer are characterized by providing and consuming Internet services.

Layer can play. The roles are Connectivity Service Provider, Information Service Provider, and End-User. Stakeholders, who belong to the connectivity service provider or information service provider, are also called Internet ServiceProviders. The roles are defined as: Connectivity Service Provider: A connectivity service provider is a stakeholder who provides the means to forward IP data packets on its network. A connectivity provider can be an access provider, a backbone service provider, a data center provider, and an end-user network provider. Information Service Provider: The stakeholder in this role provides services on top of the network services provided by the connectivity service provider. An information service provider processes information and/or supplies consumers with information. Application service providers, content providers, Internet retailer, communication service providers, or market place provider belong to this class of service provider. End-User: In contrast to the definition of a consumer, an end-user is a consumer who does not resell a service, which it consumes.

ISP Business Relationships:- The business relationship model describes possible relationships between Internet stakeholders. Possible business relationships between the connectivity service provider, the information service provider, and the end- user are presented in Figure 2. The black arrows represent the direction of the service delivery: ISPx ® ISPy means ISPx delivers service to ISPy. The connectivity service provider might provide services to the information service provider, the end-user, and to other connectivity service provider. Information service providers only offer services to end-user and other information service provider. The end-user who does not resell services only consumes the services.

End-user Communication Service Provider Backbone Provider

Backbone Provider

Access Internet Provider Retailer

Figure 3. Example of the business relationships of a generic ISP The Role of ISP in Cyber Security:- The current level of insecurity of the Internet is a worldwide problem that has resulted in a multitude of costs for businesses, governments, and individuals. Past research (e.g., Frith,2005; Gallaher, Rowe, Rogozhin, & Link, 2006) suggests that one significant factor in these cyber security problems is the inadequate level of security maintained by home users and small businesses. Attackers compromise the computers of such users, developing networks of “zombies” or “bots” (called “botnets”) through which they send large amounts of spam and conduct other malicious activity (Markoff, 2007). Unfortunately, home users and small businesses are often unaffected by such activities and thus lack the incentives to invest in a security plan that approaches the socially optimal level of security, thus making all users less secure (Schneier, 2007b). Economists refer to such an issue as a “free rider” or “public goods” problem (Anderson & Moore, 2006).

According to some estimates, bots could account for as many as 11% of the 650 million computers attached to the Internet, or 71.5 million computers (Markoff, 2007). Bots are used to send large amounts of spam, host “phishing” websites, and wage distributed denial of service (DDoS) attacks. Recent estimates suggest that between 80% and 95% of spam comes from botnets, and between 80% and 90% of e-mail is spam (Hodapp, 2007; Zhuge, Holz, Han, Guo, & Zou, 2007). This spam wastes time, costs money (e.g., through fraud), crashes servers, and serves as a mechanism both to distribute viruses, worms, and adware and to “recruit” new bots. To solve this problem, many security experts and researchers have suggested that ISPs are ideally suited to mitigate a variety of cyber security issues, including bot activities (Evers, 2005; Huang, Xianjun, & Whinston, 2007; Richards, 2007; Schneier, 2007a).

ISP-Based Security Solutions: Alternatives and Trends:- ISPs observe traffic flowing into and out of their networks. They are in a position to observe traffic spikes that could be associated with excessive malicious traffic (e.g., caused by worms or spam bots) and “filter” suspicious traffic. For example, ISPs could stop suspicious traffic from entering their network, and if traffic originating from their network looked malicious, they could suspend the network access of customers suspected of being bots or knowingly sending malicious traffic. Alternately, ISPs can force their users to adopt more security on their host computers. Today, many ISPs are offering some security services, but many are not (Schneier, 2007a). In general, ISP-based security solutions can be grouped into three main categories of implementation scenarios aimed at improving their customers’ security: 1. Fully External: Provide users with security advice (e.g., how to setup a firewall) or free products (e.g., antivirus software). 2. Fully Internal: Implement increased filtering at the ISP level so that suspicious activity is addressed (e.g., a user or group of users is investigated and possibly lose sending privileges temporarily).

2. Partially Internal/Partially External: Impose policies on users that cause them to play a role in preventing unwanted traffic (e.g., an ISP forces customers to approve e-mail received from unknown senders before e-mail is accepted).

Economic Barriers to ISP-Provided Security:- ISPs’ concerns are varied, but they focus on the many costs of providing security services. Two such costs are described by an editorial response to the Australian government’s ISP security mandate (Winterford & Hill, 2008):- • Technical costs: Identifying and stopping bots is a complex task. Any solution will require a variety of fixed and variable costs, including installation, service, and operating costs. Further, hackers continue to adapt their techniques to evade detection, making future service costs more uncertain.

• Legal issues: Customer contracts often specifically prevent an ISP from filtering traffic, and international connections multiply the potential legal complexities. ISPs also worry that providing more security would implicitly increase their liability (i.e., if an ISP states that they provide security and a customer is negatively affected by a security breach, the ISP could be held fully or partially liable).

User Demand for Security:- Individuals’ and small businesses’ investments in cyber security are often neither socially nor privately optimal. However, the overall lack of optimal investments can be explained in terms of two common economic concepts:

(1) Incomplete information: Users inaccurately calculate the total private cost of security products and associated labor, as well as the impact of breaches (Gallaher et al., 2006). (2) Negative externalities: Users are apathetic regarding external costs that are imposed on other organizations and individual Internet users as a result of inadequate security at the investing organization.

New Incentives for ISPs:- If sufficient user demand exists in excess of the costs involved, ISPs should be providing more security. Assuming most ISPs would investigate such options where additional revenue could be generated, it is likely that offering security services has never been an easily justified investment determination. As such, alternate strategies may be needed to motivate ISPs to become more involved in providing security, particularly to home users and small businesses, who have the least resources and information available with which to make security decisions and who, as a group, have the potential to aid attackers who abuse their insecurity.

Past research described in this brief suggests that ISPs are providing some security services to their customers today; however, many experts believe they should provide more. Barriers preventing ISPs from becoming more involved include a variety of technical costs and legal issues, as well as uncertainty regarding who would pay these costs. To overcome such barriers, several papers have suggested that government regulations or liability would provide the appropriate motivation to ISPs. Others suggest that users might be willing to pay enough to cover these ISP costs.

Future Directions:- Future research should include technical analyses of potential ISP- provided cyber security solutions and economic analyses of both the costs and benefits to various stakeholder groups and stakeholders’ willingness to pay for ISP-provided security solutions. If ISPs are deemed the optimal security provider, they should be motivated to provide increased security for their networks, potentially reducing cyber attacks and increasing the reliability of the entire Internet infrastructure. By shifting some of the burden of security from end users to ISPs, who have more information and are more technically capable, everyone could benefit—ISPs, individual users, and businesses responsible for providing and operating (and profiting from) secure networks. RESEARCH OBJECTIVES RESEARCH OBJECTIVES:-

1.To study the general awareness of internet service provider among consumers in Varanasi.

2.To determine the demographics of people using internet in Varanasi.

3.To analyses the most preferred brand among the existing internet service provider.

4.To analysis the consumer preference based on pricing for the package offered by internet service provider.

5.To determine the problem being faced by service provide.

7. Collect data from different sources to assess the number of infected machines in the Netherlands from January 2009 to June 2010 and benchmark the findings against other countries – e.g., on a per capita basis;

8. Establish what percentage of infected machines in the Netherlands are located in the networks of Dutch ISPs – in other words, the extent in which Dutch ISPs are indeed control points for botnet mitigation;

9. Collect data from different sources to assess the number of infected machines within the networks of Dutch ISPs; 10. Develop preliminary benchmarks that rank the rate of infection of Dutch ISPs against each other and against ISPs in other countries;

11. Discuss the methodology and findings during a workshop with the ISPs participating in the Anti-Botnet Working Group. RESEARCH METHODOLOGY

RESEARCH METHODOLOGY  Type of Research- Descriptive Research.

 Type of data collection- Primary data is to be collected under this survey.

 Primary data collection method- Primary data collection method takes place in the form of survey.

 Primary data collection technique- In primary data collection technique questionnaire is prepared which is filled up by the respondents. The questionnaire contains a mix of close-ended questions.

 Universe of study- Under this field survey the whole data & information that has to be collected is from the Varanasi region.

 Sampling Technique- Under this field survey convenient & simple random sampling technique is to be followed up.

 Sampling Size- This field survey will consider the sample size of 100 people.

 Statistical tools- Statistical tools used for representing the facts & figures about awareness regarding traffic rules in Varanasi are as follows-  Tabular form  Pie chart  Bar graph SIGNIFICANCE SIGNIFICANCE:-

 To know about the best service provider in Varanasi.

 I will come to know about the most preferred internet service provider in Varanasi.

 I will to know the reason for preferred of particular company.

 I will give me overall knowledge regards the usage of internet to Varanasi.

` ANALYSIS (i). Highest level of education you have completed? 1. High School 2. Intermediate 3. Graduate 4. Post Graduate 5. Doctorate options No. of resp. High school 15 intermediate 20 Graduate 50 Post Graduate 10 Doctorate 05

60

50 high school 40 intermediate 30 Graduate Post Graduate 20 Doctorate 10

0 no. of resp.(%)

On the basis of the above graph we can say that 50% survey on the graduate persons. ii). what is your Employment Status? 1. Work Full Time 2. Work Part Time 3. House Maker 4. Unemployed 5. Student 6. Others

options No. of response (%) Work Full Time 20 Work Part Time 35 House Maker 10 Unemployed 06 Student 20 Others 09

35 30

25 20

15 no. of resp. 10 5 0 work full Unemployed time iii). which of the following best describes the area where you live? 1. Urban 2. Suburban 3. Rural/Lightly populated

Options No. of responses Urban 65 Suburban 25 Rural 20

70 60 50 40 No. of 30 responses(%) 20 10 0 1st 2nd 3rd 1. Which of the following network you have been connected to? 1. BSNL 2. AIRTEL 3. RELIANCE 4. TATA INDICOM 5. VODAFONE 6. OTHER

Options No. of responses(%) BSNL 45 AIRTEL 05 RELIANCE 15 TATA INDICOM 10 VODAFONE 10 OTHERS 15

50 45 40 35 30 25 20 15 10 5 0 . L L D E E S N E N C N R S T I N O E B R A F H I A I T A T L A A E D O T O R V

After analyzing the above the graph we can say that 45% of the people use of BSNL and than 15% TATA INDICOM and OTHERS. 2. Is your internet connection currently on a prepaid or postpaid plan? 1. Prepaid 2. Postpaid 3. Prefer not to say

Option No. of resp. Prepaid 60 postpaid 30

Prefer not to say 10

70 60 50 40 30 20 10 0 prepaid postpaid prefer not to say

After analyzing the above the graph we can say that 60% of the people follow the Prepaid,30% postpaid and 10% prefer not to say. 3. How long you have been using your internet? 1. Less than 6 months 2. 6 to 12 months 3. 12 to 18 months 4. 18 to 24 months 5. More than 24 months

Options No. of responses (%) Less than 6 months 55 6 to 12 months 25 12 to 18 months 05 18 to 24 months 10 More than 24 months 05

60

50

40

30 NO.OF RESPONSES 20

10

0 1st 2nd 3rd 4th 5th 6th

After analyzing the above the graph we can say that 55% of the people are new user and 25% people use 6 month to 12 month. There are very few people those use a long time. 4. In the last month about how many hours did you spend logged on to the internet? 1. Less than 10 hour 2. 10 - 20 hours 3. 20 - 30 hours 4. above 30 hours.

Options No. of responses (%) Less than 10 hours 18 10-20 12 20-30 45 Above 30 hours 25

1st 2nd 3rd 4th

Above the graph we can say that 45% of the people use 20 to 30 hours basically those people who has taken network connection and than 25% people use more than 30 hours.. 5. Is your mobile phone equipped to connect to internet? 1. Yes 2. No 3. Don't Know

Options No. of responses (%)

Yes 30

No 65

Don’t know 05

70 60 50 40 No. of 30 responses(%) 20 10 0 1st 2nd 3rd

On the basis of the above graph we can say that 65% of the people use mobile without internet connect and only 30% of the people connect their mobile of net. And rest 5% people do not give any responses. 6. Which of the following functions do you use the most on your internet? 1. Surfing 2. Downloading 3. Check the mail status

Options No. of responses (%)

Surfing 15

Downloading 65

Check the mail status 20

70 60 50 40 No. of 30 responses(%) 20 10 0 1st 2nd 3rd

On the basis of the above graph we can say that 65% of the people use net for downloading and 20% surfing and 15% for check the mail. 7. On average how many hours a day do you spend using your internet? 1. Less than 1 hour 2. 1 – 2 hours 3. 2 – 3 hours 4. 3 – 4 hours 5. Over 4 hours Options No. of responses (%) Less than 1 hours 08 1-2 hours 68 2-3 hours 09 3-4 hours 15 Over 4 hours 05

5th

4th No. of responses(%) 3rd

2nd

1st

0 20 40 60 80

On the basis of the above graph we can say that 68% of the people spend less than two hours in a day,15% of the people spend 3 to 4 hours in a day. 8. How important internet service is to you in your daily life? 1. Not at all Important 2. Somewhat important 3. Very important 4. Extremely Important

options No. of responses (%) 40 Not at all important 20 Somewhat important 35 35 Very important 40 30 Extremely important 05 25

20 No. of respondent(%) 15 10 5 0 1st 2nd 3rd 4th

On the basis of the above graph we can say that when we asked that question 40% of the people said very important ,35% said somewhat important, 20% said not at all important and only 05% said extremely important. 9. Who do you ask for help on using your internet? 1. My friends 2. My colleagues 3. My parents 4. My children 5. Internet

Options No. of responses (%) My friends 67 My colleagues 13 My parents 06 My children 07 Internet 07

70 60 50 40 No. of 30 respondent(%) 20 10 0 1st 2nd 3rd 4th 5th

On the basis of the above graph we can say that 67% of the people take to help his/her friends for use of internet and 13% their colleagues for using internet. 10. Why do you prefer a particular brand of any over other brand? 1. Lower Price 2. Availability in Market 3. Better Service 4. others reasons

options No. of resp. Lower price 25 Availability in the market 05

Better service 65 Others reasons 05

lower price availability in market better service others reasons

In Varanasi when we asked that question it was very surprising for us then we known that 65% of the people said better service and only 25% said their lower price use for internet. 11. On average how much do you spend as internet service provider charges every month? 1. Less than Rs100 2. Rs101 to Rs300 3. Rs301 to Rs500 4. Rs501 to Rs800 5. Rs801 to Rs1000 6. Above Rs1000

Options No. of responses (%) Less than Rs.100 66 Rs.101-Rs.300 15 Rs.301-Rs.500 05 Rs.501-Rs.800 03 Rs.801-Rs.1000 02 Above Rs.1000 09

70 60 50 40 No. of 30 respondent(%) 20 10 0 1st 2nd 3rd 4th 5th 6th

On the basis of the above graph we can say that 66% of the people spent less than Rs.100 on the internet,15% Rs.101 to 300 spent on the internet. 12. How would you rate the customer service of your network? 1. Excellent 2. Very good 3. Average 4. Poor

Options No. of responses (%) Excellent 14 Very good 70 Average 11 Poor 05

80 70 60

50 No. of 40 respondent(% 30 ) 20 10 0 1st 2nd 3rd 4th

On the basis of the above graph we can say that 70%, 14% excellent service,11% on average service . FINDINGS

FINDINGS 1. An initial observation is that the points in this scatter-plot reveals a more or less linear relation After analyzing the above the graph we can say that 45% of the people use of BSNL and than 15% TATA INDICOM and OTHERS . 2. On the basis of the above graph we can say that 70%,14% excellent service,11% on average service . 3. On the basis of the above graph we can say that 66% of the people spent less than Rs.100 on the internet,15% Rs.101 to 300 spent on the internet. 4. In Varanasi when we asked that question it was very surprising for us then we known that 65% of the people said better service and only 25% said their lower price use for internet.

5. On the basis of the above graph we can say that 67% of the people take to help his/her friends for use of internet and 13% their colleagues for using internet. 6. On the basis of the above graph we can say that when we asked that question 40% of the people said very important , 35% said somewhat important, 20% said not at all important and only 05% said extremely important. 7. On the basis of the above graph we can say that 68% of the people spend less than two hours in a day,15% of the people spend 3 to 4 hours in a day. 8. On the basis of the above graph we can say that 65% of the people use net for downloading and 20% surfing and 15% for check the mail. 9. On the basis of the above graph we can say that 65% of the people use mobile without internet connect and only 30% of the people connect their mobile of net. And rest 5% people do not give any responses. 10.Above the graph we can say that 45% of the people use 20 to 30 hours basically those people who has taken network connection and than 25% people use more than 30 hours.. 11.After analyzing the above the graph we can say that 60% of the people follow the Prepaid,30% postpaid and 10% prefer not to say. 12.On the basis of the above graph we can say that 50% survey on the graduate persons. 13.45% of the people are aware of Internet Service CONCLUSION CONCLUSION

 After getting over all view only about 40% to 45% people are using internet service.

 On the basis of collect data, we can also conclude that ISP in not working well because every day costumers facing problems to related connection and down server.

 On the basis of collect data, we can say that internet service well working in the urban sides in comparison to the village area.

 On the basis of collect data, we can say that only few person use internet service mostly students. SUGGESTIONS

SUGGESTIONS In respect of the suggestion should be given regarding the awareness regarding traffic rules in Varanasi-

 Firstly the strict steps should be taken to enforce the traffic rules among the people of Varanasi.

 Secondly some awareness programs should be organized so that people of Varanasi should get perfect knowledge of traffic rules and signals.

 Thirdly the people of Varanasi feel that traffic police is not performing their duties sincerely, so some strict actions should be taken by the police department which can enforce traffic police to perform their duties sincerely. LIMITATIONS

LIMITATIONS

 This is survey is based on the sample of a very large population. So a large number of people have not been considered.

 It is difficult to know whether the sample size is truly representative of the population or not.  Time constraints didn’t allow me to go for a large sample-size.

BIBLIOGRAPHY BIBLIOGRAPHY

Book:- Kothari C.R Research Methodology Methods and Techniques

Internet:- www.google.com

www.indiandrivingschools.com/ www.slashindia.org www.delhitrafficpolice.nic.in www.bharatonline.com

ANNEXURE Questionnaire

Survey Topic: - Consumer preference regarding INTERNET SERVICE PROVIDERS in Varanasi city

PERSONAL DETAIL

NAME: ------AGE: ------

(i). Highest level of education you have completed? 6. High School 7. Intermediate 8. Graduate 9. Post Graduate 10. Doctorate

(ii). what is your Employment Status? 7. Work Full Time 8. Work Part Time 9. House Maker 10. Unemployed 11. Student 12. Others

(iii). which of the following best describes the area where you live? 4. Urban 5. Suburban 6. Rural/Lightly populated 1. Which of the following network you have been connected to? 7. BSNL 8. AIRTEL 9. RELIANCE 10. TATA INDICOM 11. VODAFONE 12. OTHER

2. Is your internet connection currently on a prepaid or postpaid plan? 4. Prepaid 5. Postpaid 6. Prefer not to say 3. How long you have been using your internet? 6. Less than 6 months 7. 6 to 12 months 8. 12 to 18 months 9. 18 to 24 months 10. More than 24 months 4. In the last month about how many hours did you spend logged on to the internet? 5. Less than 10 hour 6. 10 - 20 hours 7. 20 - 30 hours 8. above 30 hours

5. Is your mobile phone equipped to connect to internet? 4. Yes 5. No 6. Don't Know

6. Which of the following functions do you use the most on your internet? 4. Surfing 5. Downloading 6. Check the mail status

7. On average how many hours a day do you spend using your internet? 6. Less than 1 hour 7. 1 – 2 hours 8. 2 – 3 hours 9. 3 – 4 hours 10. Over 4 hours 8. How important internet service is to you in your daily life? 5. Not at all Important 6. Somewhat important 7. Very important 8. Extremely Important

9. Who do you ask for help on using your internet? 6. My friends 7. My colleagues 8. My parents 9. My children 10. Internet 10. Why do you prefer a particular brand of any over other brand? 5. Lower Price 6. Availability in Market 7. Better Service 8. others reasons

11. On average how much do you spend as internet service provider charges every month? 7. Less than Rs100 8. Rs101 to Rs300 9. Rs301 to Rs500 10. Rs501 to Rs800 11. Rs801 to Rs1000 12. Above Rs1000

12. How would you rate the customer service of your network? 5. Excellent 6. Very good 7. Average 8. Poor