Job Profile

Position: ASSISTANT MANAGER -Media Outreach and Content Generation

Grade/Level F

Reports to: Head-Marketing and Communications

Location: New Delhi

The Assistant Manager – Media Outreach and Content Generation will be Job Summary responsible for media outreach and public relations along with content generation for all offline internal and external communication.

The position will be responsible for increased visibility in online and offline print and electronic media, as well as curating and publishing high quality printed material for building brand awareness and likeability for CARE India  Work with the PR Agency, as well as independently, for media outreach- Key authored articles, press releases, media partnerships, relationship building Responsibilities meetings and creating weekly media trackers  Manage all written content, design and execution for all communication products. This will include annual products, newsletters, annual report, project reports, fact sheets, overview brochures, and other similar assignments  Support for preparing project film scripts and execution  Conceive and create offline campaigns including content, design and execution for advocacy and fundraising  Curate existing photograph/ video library, add new pictures by taking photographs, and manage photography assignments. Collect content from the field.  Ensure that all communication products are of high quality and delivered on time  Work closely with the online digital and social media team to ensure synergy in approach, content and execution  Provide creative leadership to campaigns as well as standalone creative products  Write and edit blogs for CARE Website  Execute and manage CARE events, workshop and international visits  Provide support during emergency situations  Any other communication work which may come up from time to time  Liaison with PR agency, design agencies, copy consultants and event agencies

Care India: Solutions for Sustainable Development 1 Job Profile

Qualification & Experience i. Mass communication graduate with specialization in public relations ( preferable) and /or journalism ii. 5-6 years’ experience in a similar role in an NGO ( preferable) or Corporate sector

Skills & i. Excellent communication skills (written and oral) in English and one Competencies vernacular language

ii. High creative design conceptual skills

iii. Should be able to work closely with other teams and manage vendor partnerships

Care India: Solutions for Sustainable Development 2