1. Food and Wine Experiences

Content for www.melbournetoadelaide.com.au

Melbourne ↔ Adelaide Touring Route is the scenic route between Melbourne and Adelaide that takes in some of Australia’s best beaches, greenest forests, most amazing marine parks and dramatic cliffscapes.

Key objectives for the Melbourne ↔ Adelaide Touring Route are to promote awareness of the route and to develop its business potential with a focus on visitor numbers, length of stay and yield (spend).

The route has a number of attractions with particular appeal for travellers looking for a specific type or types of holiday. To help travellers get the most out of their Melbourne to Adelaide journey, we are creating an initial series of four themed itineraries. They will focus on: 1. Food and wine experiences

2. Adventure

3. Nature and wildlife experiences

4. Family

These itineraries will be available to consumers and trade as downloadable PDFs. Once the dynamic itinerary builder is activated, the itineraries will be available to book online, where online booking is available.

We seek your input to ensure these itineraries offer a level of information beyond what’s already out there. They will be comprehensive and compelling. Please think about the experiences and activities which you recommend to your visitors – they might be in your town or on route to their next overnight location.

For families, this might be an adventure playground with specific appeal to older children, or a dedicated cycling trail which is particularly safe for families with younger children. For foodies, it may be the road side stalls selling fresh produce, a farm where you can pick your own or a restaurant specialising in regional produce. In addition, please consider points of interest along the extended sections of the touring route, e.g. Kingston S.E. to Meningie or Naracoorte to Keith then Coonalpyn. Tell us about the little known lookouts, walking trails or other points of interest which break up these sections of the journey. Suggestions for themed itineraries www.melbournetoadelaide.com.au

Please tell us about the experiences, activities and attractions which you recommend to your visitors.

Food and Wine For example, roadside stalls (along which route?); factory/farm tours; special dining experiences; cooking schools; farmers markets; unique wineries and cellar doors (what makes it unique?); bakeries with specialty items. Please indicate where produce is seasonal. Click here to enter text.

Adventure For example, kayak/canoe; rock climbing; abseiling; scuba diving; hiking; mountain biking; horse riding; camel safaris; surfing. Best locations and trails plus equipment hire and/or guided tours. Click here to enter text.

Nature and Wildlife For example, walking trails (distance and/or duration if known); interpretive centres; waterfalls; specialist plant centres and gardens; zoos and sanctuaries; wildlife viewing such as seals, penguins & whales. Areas where you are likely to see a particular species of fauna or flora? Where activities are seasonal, please indicate. Click here to enter text.

Family For example, playgrounds, short walking trails to break up the journey, sheltered swimming beaches, interactive visitor centres, kid’s cafes, hands on activities i.e. model railway, maze, adventure park. Do they have age restrictions? Click here to enter text.

Other themes We will be continuously expanding the range of themed itineraries. What other themes appeal to your visitors? Should our next priorities be birdwatching, history, fishing, golf, architecture, arts, or something else? If you would like to tell us about specific attractions and activities, please identify the “theme” and include as much detail as possible. Click here to enter text.

Travel Notes This is information relevant to all itineraries to help visitors make the most of their journey. For example, different time zones (particularly relevant if visitors are booked on an afternoon tour in the neighbouring State); fruit fly exclusion zone; unusual traffic hazard at a particular time of day/year. Click here to enter text. Chinese Visitors Initially we will be translating one key itinerary for the Chinese market, with the intention of building in-language collateral. Please tell us what you consider to be the “must do” activities for Chinese Visitors. Feel free to share with us practical tips and preferences for this market. Click here to enter text.

Wireless Internet Many visitors on self-drive itineraries have incomplete travel plans. This, combined with the trend for uploading to social media when travelling, has seen increased demand for public Wi-Fi. Tell us about hotspots near you. Click here to enter text.

Facilities for Self-Contained Travellers For example, short-term shopping/town centre parking for caravans; RV Dump Points; specialist repairers or retailers. Click here to enter text.