Jaipur National University, Jaipur s2

JAIPUR NATIONAL UNIVERSITY, JAIPUR School of Distance Education & Learning Internal Assignment No. 1

Master of Business Administration / DM

Paper Code: MBA/MM– 104 Paper Title: Consumer Behaviour

Last date of submission: Max. Marks: 15

Note : Question No. 1 is of short answer type and is compulsory for all the students.

It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions: (i) What is learning? List the elements of learning process. (ii) What do you understand by dynamic characteristic of motivation? (iii) What is relationship marketing? (iv) List the factors responsible for perceptual distortion. (v) List the stages of consumer buying decision process.

Note: Answer any two questions. Each question carries 5 marks (Word limits 500) Q. 2. Discuss Howard Sheth Model of buying behavior. Q. 3. What are reference groups? Discuss various types of reference groups that are relevant to consumer behaviour Q. 4. What it is important for marketers to study family life cycle. Discuss its significance for marketers.

JAIPUR NATIONAL UNIVERSITY, JAIPUR School of Distance Education & Learning Internal Assignment No. 2

Master of Business Administration / DM

Paper Code: MBA/DMM– 104 Paper Title: Consumer Behaviour

Last date of submission: Max. Marks: 15

Note : Question No. 1 is of short answer type and is compulsory for all the students.

It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions: (i) List the factors that influence consumer buying behavior. (ii) Define reference group. Give examples. (iii) What do you understand by innate needs? Give examples. (iv) What is social stratification? (v) List the stages of family life cycle.

Note: Answer any two questions. Each question carries 5 marks (Word limits 500) Q. 2. Discuss Nicosia Model of buying behavior. Q. 3. Discuss the strategies adopted by marketers to make the favorable attitude of people towards their products. Q. 4. “It is important for marketers as well as for consumers to study consumer behavior” Justify the statement with suitable examples.