Training Regulations For s1

CURRICULUM POLO On-site Training for OFWs

Developing Designs for Product Packaging (COC3) Leading to Visual Graphic Design NC III

TECHNICAL EDUCATION AND SKILLS DEVELOPMENT AUTHORITY East Service Road, South Luzon Expressway, Taguig City, Metro Manila, Philippines CURRICULUM DESIGN FOR

DEVELOPING DESIGNS FOR PRODUCT PACKAGING LEADING TO VISUAL GRAPHIC DESIGN NC III

DEVELOPING DESIGNS FOR PRODUCT PACKAGING (COC 3)

The COC 3 consists of competencies that a person must achieve to develop design studies, develop designs for product packaging, design booth and product/window display.

A person who has achieved this Cluster of Competencies is competent in Visual Graphic Design and shall be awarded Certificates of Competency in Visual Graphic Design NC III. The Units of Competency comprising ths Cluster include the following:

ICT213301 Develop design studies ICT213306 Develop designs for product packaging

A person who has achieved this Qualification is competent to be employed in any of the following positions:

 Visual graphic artist  Creative/Art director  Layout artist  Graphic designer

Individuals aspiring to be awarded the qualification of VISUAL GRAPHIC DESIGN NC III must acquire the remaining three Certificates of Competency as follows

COC 1: Print Media Graphic Design Development

ICT213301 Develop design studies ICT213302 Create vector graphics using a graphics application ICT213303 Create raster graphics using a graphics application ICT213304 Develop designs for print media

COC 2: Electronic Media Graphic Design Development

ICT213301 Develop design studies ICT213302 Create vector graphics using a graphics application ICT213303 Create raster graphics using a graphics application ICT213305 Develop designs for electronic media

COC 4: Booth and Product/Display Windows Display Designing

ICT213301 Develop design studies ICT213307 Design booth and product/window display

Technical Education and Skills Development Authority Page 1 of 24 ENHANCED COURSE DESIGN l a n i

Enhanced Course Outline m o

based on TESDA Training N Suggested * CERTIFICATION Regulations for Visual Graphic Design n Training Methods o i NC III t a r u D Develop design studies (ICT213301) 45  Lecture COC 3 Developing LO1. Receive and interpret design brief hours  Discussion designs for product LO2. Generate and assess ideas  Practical packaging LO3. Conduct research  Develop design LO4. Select media materials exercises studies LO5. Apply visual design and communication techniques  Develop designs LO6. Evaluate design for product packaging Develop designs for product 45  Lecture packaging (ICT213306) hours  Discussion LO1.Receive and interpret the brief  Practical LO2.Develop prototype LO3.Prepare design for mass/ volume exercises production 90 hours * Nominal Duration: is the suggested duration of the training which approximates the time that an average learner can acquire the competency.

TRAINING DELIVERY

The delivery of training should adhere to the design of the curriculum. Delivery should be guided by the principles of competency-based training. a) Course outline is based on competency standards/training regulations; b) Training delivery is learner-centered and should accommodate individualized and self-paced learning strategies; c) Training can be done on an actual workplace setting or on a simulated workplace; d) Assessment is based in the collection of evidence of the performance of work; e) Assessment of competency takes the trainee’s knowledge and attitude into account but requires evidence of actual performance of the competency as the primary source of evidence; f) Training program allows for recognition of prior learning (RPL) or current competencies; and g) Training completion is based on satisfactory performance of all specified competencies indicated in the progress chart.

TRAINEE ENTRY REQUIREMENTS

Trainees or students should possess the following requirements: • Can communicate in Basic English either oral or written; and • Can perform basic mathematical computation.

Technical Education and Skills Development Authority Page 2 of 24 LIST OF TOOLS, EQUIPMENT AND MATERIALS Recommended list of tools, equipment and materials are as follows:

TOOLS EQUIPMENT MATERIALS Description Description Description Computer with at least 17” Operating system Reference Book monitor Ergonomic computer tables and Adobe PDF documents Internet Browsers (Netscape chairs Navigator, Internet Explorer, LCD Projector Hand-outs Mozilla, Opera) CD’s Printer, color (DeskJet or laser) CD ROMs Relevant or equivalent Scanner Practice materials graphic software applications Digital Camera Various printing media such as: Monitor calibrator (optional) (e.g. photo-paper, tarpaulin, - Adobe Photoshop etc.) - Adobe Illustrator - Adobe In-design Print media - Adobe After Effects Internet - Adobe PageMaker Printed materials - Adobe FrameMaker - Books and magazines - Adobe Image Ready - Newspapers - CorelDraw - Brochures and flyers - QuarkXpress - Billboards and tarpaulins - Microsoft PowerPoint - Prototype materials - Corel Ventura papers/cardboards - Macromedia Flash / - plastic Flashlite - textiles - 3D software application - styrofoam - Auto CAD - corrugated boxes - wood - ceramics - metallic materials

The quantity of tools and equipment to be used for the conduct of training for this qualification shall depend on the number of students, size of the class, and/or modality of training. The most important consideration is to make sure that tools and equipment are adequately provided to all trainees when needed. The actual list of tools, equipment, machines, supplies and other materials to be used shall be identified and detailed in the Competency Based Curriculum (CBC) to be submitted by the TVET provider when registering a course or training program with TESDA.

Due to the fast-changing nature of the Information and Communications Technology (ICT) sector, TVET providers are reminded to use and provide their trainees with the latest technology tools, equipment and materials where appropriate and applicable.

In cases where there are specialized tools, equipment and facilities that are not generally considered standard requirements or not absolute requisites for training, the industry working group or TESDA may provide guidelines or specific advice on such matters.

Technical Education and Skills Development Authority Page 3 of 24 TRAINING FACILITIES The Visual Graphic Design Workshop must be of concrete structure. Based on class size of 25 student/trainees the space requirements for the teaching/learning and circulation areas are as follows: TEACHING/LEARNING AREAS SIZE IN AREA IN SQ. QTY TOTAL AREA METERS METERS IN SQ. METERS Lecture Area 5 x 8 40 1 40 Computer laboratory 6 x 8 48 1 48 Learning Resource Area 4 x 5 20 1 20 Wash ,Toilet & Locker Room 2 x 5 10 2 20 Total 128 Facilities / Equipment / 37 Circulation** Total Area 165 ** Area requirement is equivalent to 30% of the total teaching/learning areas

TRAINER’S QUALIFICATIONS Trainers shall be required to be certified to the National Certificate for which qualification they will train. TESDA shall provide an online training on Plan Training Session and Facilitate Learning Sessions to the potential trainers.1 Minimum requirements:  Holder of a National Certificate in the Qualification s/he will teach; and  Has completed the following units of Trainer’s Methodology Level I: i. Plan Training Sessions;  Identifying learner’s training requirements  Prepare session plan  Prepare instructional materials  Prepare assessment instruments (Institutional)  Organize learning and teaching resources ;and ii. Facilitate Learning Sessions  Prepare training facilities /resources  Conduct pre-assessment  Facilitate training session  Conduct competency assessment  Review delivery of training session *(The training modules corresponding to the above units of Trainer’s Methodology can be requested through email from [email protected] or [email protected]).

MEASUREMENT OF ACHIEVEMENT OF COMPETENCY  Practical demonstration with oral questioning

RECOMMENDATIONS FOR ASSESSMENT AND CERTIFICATION

1 (The training modules corresponding to the above units of Trainer’s Methodology can be accessed through the TESDA-NITESD website.)

Technical Education and Skills Development Authority Page 4 of 24 1. Prior to competency assessment for Computer Systems Servicing, please accomplish the Self-Assessment Guide (SAG) to determine readiness for assessment. 2. Submit accomplished SAG to POLO staff in- charge for advice

Technical Education and Skills Development Authority Page 5 of 24 COMPETENCY-BASED CURRICULUM

DEVELOPING DESIGNS FOR PRODUCT PACKAGING

LEADING TO VISUAL GRAPHIC DESIGN NC III

ICT213301 Develop design studies ICT213306 Develop designs for product packaging

Technical Education and Skills Development Authority Page 6 of 24 UNIT OF COMPETENCY : DEVELOP DESIGN STUDIES

UNIT CODE : ICT213301

MODULE TITLE : DEVELOPING DESIGN STUDIES

MODULE DESCRIPTOR : This module covers the skills, attitude and knowledge in reception and interpretation of design brief, generate and assess ideas, conduct research, select media materials, apply visual design and techniques and evaluate design

NOMINAL DURATION : 45 hours

QUALIFICATION LEVEL : NC III

SUMMARY OF LEARNING OUTCOMES:

Upon completion of this module, the trained student must be able to:

LO1. Receive and interpret design brief

LO2. Generate and assess ideas

LO3. Conduct research

LO4. Select media materials

LO5. Apply visual design and communication techniques

LO6. Evaluate design

Technical Education and Skills Development Authority Page 7 of 24 LO1. RECEIVE AND INTERPRET DESIGN BRIEF

ASSESSMENT CRITERIA:

1. Liaise with the relevant personnel to interpret and identify the objective and outcomes of the media, considering the application of visual design and communication techniques to ensure the creative, technical and production requirements can be met 2. All relevant factors which may determine and affect visual design and communication concepts and application are identified through the breakdown and interpretation of the brief and liaison with relevant personnel

CONTENTS:

 Knowledge of: - Familiarity in different graphic applications - Principles of graphics design - Relevant intellectual property right provisions - Dealing with external and internal managers and teams with reference to print media requirements.  Principles of graphic and visual/ communication design  Characteristics of digital and traditional graphics  Color theory  Familiarity in media elements  Knowledge and application of a range of computer design software  Knowledge of the limiting factors of computer hardware and software  Interpretation of creative information, scripts and images  Copyright laws, regulations and copyright clearance procedures  Familiarity with the capability of a range of tools and techniques for producing and manipulating images  Artistic and creative skills - concept development - graphic design - effective visual communication skills - interpreting creative information, scripts and images - design and drawing skills - ability to maintain design integrity  Interpersonal skills - analysis of client specifications - analysis and decision making - Comprehension skills to interpret work instructions - Listening skills to effectively address clients’ concern; - Communication skills to efficiently deliver messages, feedback and instruction

Technical Education and Skills Development Authority Page 8 of 24 CONDITIONS:

Students/trainees must be provided with the following.

 Industry standard computer type and current software application should be used.  Design briefs - Timeline - Design objectives - Design message - Target audience

METHODOLOGIES:

 Lecture/ discussion  Practical exercises  Simulation  Demonstration

ASSESSMENT METHODS:

 Observation  Practical demonstration  Oral questioning  Portfolio of compiled activities/practices

Technical Education and Skills Development Authority Page 9 of 24 LO2. GENERATE AND ASSESS IDEAS

1. Range of visual design and communication ideas are responded based on the design brief and creative solutions to all design issues are generated 2. Visual design and communication ideas are discussed and collaborated, as required, with relevant personnel to ensure contribution of a range of ideas and creative solutions to the initial concept 3. Creative ideas and solutions are continuously reflected on and assessed for implications on budget, timeline, technical feasibility and suitability to meet the brief

CONTENTS:

 Knowledge of: - Familiarity in different graphic applications - Relevant intellectual property right provisions  Principles of graphic and visual/ communication design  Characteristics of digital and traditional graphics  Color theory  Familiarity in media elements  Knowledge and application of a range of computer design software  Knowledge of the limiting factors of computer hardware and software  Interpretation of creative information, scripts and images  Copyright laws, regulations and copyright clearance procedures  Familiarity with the capability of a range of tools and techniques for producing and manipulating images  Artistic and creative skills - concept development - graphic design - effective visual communication skills - interpreting creative information, scripts and images - design and drawing skills - ability to maintain design integrity  Interpersonal skills - analysis of client specifications - analysis and decision making - Comprehension skills to interpret work instructions - Listening skills to effectively address clients’ concern; - Communication skills to efficiently deliver messages, feedback and instruction

METHODOLOGIES

ASSESSMENT METHODS:

Technical Education and Skills Development Authority Page 11 of 24 LO3. CONDUCT RESEARCH

1. Techniques and tools for visual design and communication for use in the creation of the identified media are researched and selected based on the design brief 2. Characteristics and differences of digital imaging and traditional imaging are explored and compared for appropriate selections and used 3. The range of delivery platforms for the identified media are researched and compared based on the design brief 4. Range of typographical and visual elements to be used in the development of the media are explored and selected 5. Relationship between the visual components and the hardware required is identified and applied 6. Organized research media and findings for use by all relevant personnel throughout the design development process are updated as required 7. Initial discussions and design brief against the findings are evaluated and discussed with relevant personnel

CONTENTS:

 Knowledge of: - Familiarity in different graphic applications - Principles of graphics design - Relevant intellectual property right provisions - Dealing with external and internal managers and teams with reference to print media requirements.  Principles of graphic and visual/ communication design  Characteristics of digital and traditional graphics  Color theory  Familiarity in media elements  Knowledge and application of a range of computer design software  Knowledge of the limiting factors of computer hardware and software  Interpretation of creative information, scripts and images  Copyright laws, regulations and copyright clearance procedures  Familiarity with the capability of a range of tools and techniques for producing and manipulating images  Artistic and creative skills - concept development - graphic design - effective visual communication skills - interpreting creative information, scripts and images - design and drawing skills - ability to maintain design integrity  Interpersonal skills - analysis of client specifications - analysis and decision making - Comprehension skills to interpret work instructions - Listening skills to effectively address clients’ concern; - Communication skills to efficiently deliver messages, feedback and instruction Technical Education and Skills Development Authority Page 12 of 24  Technical skills - computer operation - Using range of tools and techniques for producing and manipulating images - ability to review decisions in term of user characteristics and requirements  Project management skills - Tasking management skills to provide quality service in less time. - planning and research - understanding the capabilities of other collaborative personnel

CONDITIONS:

METHODOLOGIES:

ASSESSMENT METHODS:

Technical Education and Skills Development Authority Page 13 of 24 LO4. SELECT MEDIA MATERIALS

ASSESSMENT CRITERIA: 1. Range of visual design and communication techniques available are identified and presented to the relevant personnel for the consideration of their ability to meet the creative, technical and production brief 2. Appropriate visual design and communication techniques are selected to fulfill the creative, technical, and production requirements of the brief 3. Relevant materials and media are gathered based on their compatibility to the creative and technical specifications of the selected media 4. Relevant personnel is consulted to ensure that all required media is identified and sourced and ensuring that selection is based on the understanding of the user characteristics and capabilities

CONTENTS:  Knowledge of: - Familiarity in different graphic applications - Principles of graphics design  Principles of graphic and visual/ communication design  Characteristics of digital and traditional graphics  Color theory  Familiarity in media elements  Interpretation of creative information, scripts and images  Artistic and creative skills - concept development - graphic design - effective visual communication skills - interpreting creative information, scripts and images - understanding the capabilities of other collaborative personnel

CONDITIONS: Students/trainees must be provided with the following.

METHODOLOGIES:  Lecture/discussion  Practical exercises  Simulation  Demonstration

ASSESSMENT METHODS:  Observation  Practical demonstration  Oral questioning  Portfolio of compiled activities/practices Technical Education and Skills Development Authority Page 14 of 24 LO5. APPLY VISUAL DESIGN AND COMMUNICATION TECHNIQUES

1. Selected design techniques are used to develop the structure of the product, ensuring that all elements are fully documented for future use 2. Relevant media elements required to achieve the desired outcome are considered 3. Technical parameters and planning are discussed with relevant personnel to achieve the most appropriate format 4. Range of appropriate design parameters is determined, obtained and used to build the brief,

CONTENTS:

 Knowledge of: - Familiarity in different graphic applications - Principles of graphics design - Relevant intellectual property right provisions - Dealing with external and internal managers and teams with reference to print media requirements.  principles of graphic and visual/ communication design  characteristics of digital and traditional graphics  Color theory  Familiarity in media elements  knowledge and application of a range of computer design software  knowledge of the limiting factors of computer hardware and software  interpretation of creative information, scripts and images  copyright laws, regulations and copyright clearance procedures  familiarity with the capability of a range of tools and techniques for producing and manipulating images  Artistic and creative skills - concept development - graphic design - effective visual communication skills - interpreting creative information, scripts and images - design and drawing skills - ability to maintain design integrity  Interpersonal skills - analysis of client specifications - analysis and decision making - Comprehension skills to interpret work instructions - Listening skills to effectively address clients’ concern; - Communication skills to efficiently deliver messages, feedback and instruction; and  Technical skills - computer operation - Using range of tools and techniques for producing and manipulating images - ability to review decisions in term of user characteristics and requirements

METHODOLOGIES:

ASSESSMENT METHODS:

Technical Education and Skills Development Authority Page 16 of 24 LO6. EVALUATE DESIGN

ASSESSMENT CRITERIA: 1. Design brief appropriateness to the user/audience and technical feasibility are reviewed and creative solutions are employed 2. Additional requirements, modifications and necessary amendments are discussed with the concerned parties and confirmations are applied to the overall design

CONTENTS:  Knowledge of: - Familiarity in different graphic applications - Principles of graphics design - Relevant intellectual property right provisions  Principles of graphic and visual/ communication design  Characteristics of digital and traditional graphics  Color theory  Familiarity in media elements  Interpretation of creative information, scripts and images  Copyright laws, regulations and copyright clearance procedures  Familiarity with the capability of a range of tools and techniques for producing and manipulating images  Artistic and creative skills - concept development - graphic design - effective visual communication skills - interpreting creative information, scripts and images - design and drawing skills - ability to maintain design integrity

ASSESSMENT METHODS:  Observation  Practical demonstration  Oral questioning  Portfolio of compiled activities/practices

Technical Education and Skills Development Authority Page 17 of 24 UNIT OF COMPETENCY : DEVELOP DESIGNS FOR PRODUCT PACKAGING

UNIT CODE : ICT213306

MODULE TITLE : DEVELOPING DESIGNS FOR PRODUCT PACKAGING

MODULE DESCRIPTOR : This module covers the skills, attitude and knowledge in receiving and interpreting the designed brief, developing prototype and preparing design for mass/ volume production

NOMINAL DURATION : 45 hours

QUALIFICATION LEVEL : NC III

SUMMARY OF LEARNING OUTCOMES:

Upon completion of this module, the trained student must be able to:

LO1. Receive and interpret the designed brief

LO2. Develop prototype

LO3. Prepare design for mass/ volume production

Technical Education and Skills Development Authority Page 18 of 24 LO1. RECEIVE AND INTERPRET THE DESIGN BRIEF

ASSESSMENT CRITERIA: 1. Liaise with the relevant personnel to interpret and identify the objective and desired outcomes of the electronic media, considering the application of visual design and communication techniques to ensure the creative, technical and production requirements can be met 2. All relevant factors which may determine and affect visual design and communication concepts and application are identified through the breakdown and interpretation of the brief and liaison with relevant personnel 3. Target user/audience is identified to determine the format and delivery platform of the electronic materials through discussion with relevant personnel

CONTENTS:  principles of graphic and visual/ communication design  characteristics of digital and traditional graphics  color theory  familiarity in electronic media elements  knowledge and application of a range of computer design software  knowledge of the limiting factors of computer hardware and software  interpretation of creative information, scripts and images  copyright laws, regulations and copyright clearance procedures.  familiarity with the capability of a range of tools and techniques for producing and manipulating images  ability to review decisions in term of user characteristics and requirements  planning and research  effective visual communication skills  interpreting creative information, scripts and images  understanding the capabilities of other collaborative personnel  design and drawing skills  ability to maintain design integrity

CONDITIONS: Students/trainees must be provided with the following.  Industry-standard hardware (e.g. PC, CD or DVD player, MP4 player) and software application should be used.  Design briefs

ASSESSMENT METHODS:  Observation  Practical demonstration  Oral questioning  Portfolio of compiled activities/practices

Technical Education and Skills Development Authority Page 19 of 24 LO2. DEVELOP PROTOTYPE

1. Visual elements, techniques, tools, materials and forms of packaging needed for the development of product packaging are researched and compared 2. Relationship between the visual elements and materials required is identified 3. Organize research media and findings for use by all relevant personnel throughout the design development process, updating as required 4. Initial discussions and design brief against the findings are evaluated and discussed with relevant personnel 5. Design prototype is produced according to the creative and printing/technical requirements, and ensuring that selection is based on solid understanding of the characteristics and capabilities of intended buyers/customers 6. Product lines are branded, expanded and kept consistent based on visual style created 7. Design prototype is evaluated on whether it is able to meet the creative and technical requirements set for the project 8. Additional requirements or modifications to the design are identified and implemented

CONTENTS:

 principles of graphic and visual/ communication design  characteristics of digital and traditional graphics  color theory  familiarity in electronic media elements  knowledge and application of a range of computer design software  knowledge of the limiting factors of computer hardware and software  interpretation of creative information, scripts and images  copyright laws, regulations and copyright clearance procedures.  familiarity with the capability of a range of tools and techniques for producing and manipulating images  ability to review decisions in term of user characteristics and requirements  planning and research  effective visual communication skills  interpreting creative information, scripts and images  understanding the capabilities of other collaborative personnel  design and drawing skills  ability to maintain design integrity

CONDITIONS:

 Industry-standard hardware (e.g. PC, CD or DVD player, MP4 player) and software application should be used.  Design briefs

Technical Education and Skills Development Authority Page 20 of 24 METHODOLOGIES

 Lecture/discussion  Practical exercises  Simulation  Demonstration

ASSESSMENT METHODS:

Technical Education and Skills Development Authority Page 21 of 24 LO3. PREPARE DESIGN FOR MASS/ VOLUME PRODUCTION

1. Final design files and prototype-guide are prepared for mass/volume production 2. Appropriate format for saving the graphic is identified given the various elements in the graphic 3. Document is checked to ensure correct layout file and that there are no non-printable elements

CONTENTS:

 principles of graphic and visual/ communication design  characteristics of digital and traditional graphics  color theory  familiarity in electronic media elements  knowledge and application of a range of computer design software  knowledge of the limiting factors of computer hardware and software  interpretation of creative information, scripts and images  copyright laws, regulations and copyright clearance procedures.  familiarity with the capability of a range of tools and techniques for producing and manipulating images  ability to review decisions in term of user characteristics and requirements  planning and research  effective visual communication skills  interpreting creative information, scripts and images  understanding the capabilities of other collaborative personnel  design and drawing skills  ability to maintain design integrity

 Industry-standard hardware (e.g. PC, CD or DVD player, MP4 player) and software application should be used.  Design briefs

METHODOLOGIES:

 Lecture/discussion  Practical exercises  Simulation  Demonstration

ASSESSMENT METHODS:

Technical Education and Skills Development Authority Page 22 of 24