5G Wireless Could Challenge Television
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Spots N Dots The Daily News Of TV Sales February 9, 2017 5G WIRELESS COULD CHALLENGE TELEVISION FORECAST SEES ‘TV-EQUIVALENT’ SERVICE Streaming video is already a major activity on wireless devices, but so far video on smartphones and tablets just doesn’t reach the quality of television delivered by MVPDs and over-the-air broadcast. That could soon change. A new report by Strategy Analytics says TV and video delivery is likely to become a core capability of next generation 5G wireless services. Recent demonstrations suggest that 5G will support 1Gbps data throughput rates. Combining 5G with other networking enhancements and technologies will allow operators to support TV-equivalent services which could eat into the $500 billion global TV and video market served by cable, satellite, IPTV and terrestrial broadcast service providers “ Data rates get the headlines, but other network technologies will also make or break the business case for 5G TV services,” says Sue Rudd, one of the report authors. “The efficiency of the end-to-end network will determine whether 5G TV is possible,” she notes, but adds that there have been enough early demonstrations by operators like Verizon, Deutsche Telekom, SK Telecom, AT&T and BT to suggest that 5G TV will arrive—“sooner or later”—in many parts of the world. The report points out that the number of households and devices supported by a 5G TV service within any cell will make or break the 5G TV business case. But technological enhancements are underway to make distribution viable. These include new methods for optimal spectrum use, virtualization of cell sites, dynamic throughput over backhaul networks and “network slicing” to guarantee data rates to the household. So, it’s yet another challenge to traditional TV—and another opportunity as well. “Television is already being transformed by new digital services like Netflix and Amazon,” notes Michael Goodman at Strategy Analytics. “The arrival of 5G TV wireless services could herald another wave of TV disruption through the 2020s and beyond,” he added. The two largest U.S. wireless companies have already demonstrated an interest in being in the television business. AT&T acquired DirecTV in one of the biggest deals of recent years and now has another deal pending to acquire Time Warner. Verizon is rumored to have approached Charter Communications about a mega-merger. Verizon CEO Lowell McAdam is said to want Charter in large part to facilitate the buildout of the Verizon Wireless 5G network.“The emergence of 5G TV would represent a further stage in the convergence of media and communications, and wireless and fixed services,” says David Mercer, VP and Principal Analyst at Strategy Analytics. And it could change the roles of players in various parts of the TV business.
ADVERTISER NEWS It appears that GNC is intent on suing Fox Broadcasting after the retailer’s Super Bowl commercial was rejected by the National Football League. The spot was rejected after the NFL found that GNC was “associated with the production, manufacture or distribution of NFL banned substances.” Jeff Hennion, chief marketing and e-commerce officer at GNC said in a statement “GNC has retained legal counsel and is in the process of preparing a formal complaint with Fox Broadcasting Company.” GNC was notified only six days before the Super Bowl that the commercial would not air……The Air Jordan 1 Retro High is being re-purposed by Nike as a golf shoe. The sneaker was first introduced in 1984 as the first signature shoe from National Basketball Association all-time great Michael Jordan. The Air Jordan I golf shoe will be available this week via Nike’s website and select retailers with a suggested retail price of $200…… Walgreens Chief Information Officer Abhi Dhar will be leaving the retail drugstore chain in March to focus on a new startup venture that he describes as “a marketing platform for retail locations to interact with qualified local customers through easy and elegant experiences.” Dhar’s new unnamed venture will be based in Illinois……Papa Johns has named Mike Nettles as senior vice president, chief information and digital officer. Nettles was vice president of enterprise architecture and I.T. strategy at Panera Bread…La-Z-Boy said it’s recalling about 2500 lift chairs that may have problem with the power supply that could be a shock hazard. The company said the chair’s power supply cover can crack and end up detaching and exposing electrical components, which could give users an electrical shock. No injuries have been reported so far… BCBG Max Azria Group LLC is in the process of closing 120 stores, mostly in the U.S. The move is part of the retailer’s possible bankruptcy filings as it looks to restructure its debt. BCBG previously said it planned to reduce its store count and refocus operations on in-store boutiques while increasing its online presence……Ford is redesigning its largest SUV in hopes of boosting sales in the industry’s hottest segments. The 2018 Expedition will feature a slimmed-down aluminum body, updated powertrain, more interior leg room and other features to make long drives more comfortable.... O’Reilly Auto Parts reports record revenues and earnings for its fourth quarter. Sales increased $150 million, or 8%. Gross profit for the fourth quarter increased to $1.11 billion (or 53.1% of sales), also up 8%.... Whole Foods Market sales increased 1.9% to a record $4.9 billion in Q4. Comparable store sales decreased 2.4%. The company opened 13 stores, including two relocations during the quarter.
NETWORK NEWS Carter Bays and Craig Thomas, the duo behind the long-running CBS comedy How I Met Your Mother, have picked up a pilot order for a new show starring comedian Chris Distefano. The series, being developed for CBS, will be titled Distefano and will be loosely based on Distefano’s real life as an Italian man with a Puerto Rican wife and child. The series centers on the 20- something couple raising their newborn and merging their loud families…… CBS This Morning co- anchor Charlie Rose will undergo heart valve replacement surgery and is expected to be off the air for several weeks. Rose said in a statement that his aorta valve had been replaced 15 years ago, and said “I have chosen to replace the valve with a new one.” Rose has been co-anchor of CBS This Morning, along with Norah O’Donnell and Gayle King, since 2012. The program has gained viewers at a steady pace in recent years delivering its most competitive ratings in morning television in nearly 30 years……Politico is reporting that NBC is in talks to expand Saturday Night Live’s Weekend Update segment into its own 30-minute primetime weekly show. SNL is riding a wave of ratings success with of impressions of President Donald Trump, White House Advisor Steve Bannon, and press secretary Sean Spicer. Variety reports that the show has upped its viewership by 22%. NBC would not confirm or deny plans for the spinoff……Actor/director Tom Verica has been tapped to direct the pilot for a new untitled legal drama in the works at ABC. Verica has a recurring role on Scandal playing Sam Keating, Viola Davis’ on-screen husband, and has directed other ShondaLand shows like Grey’s Anatomy and Private Practice. He also serves as executive producer on Scandal and has directed 21 episodes of the hit series……NBC has ordered a drama pilot from writers and executive producers Kelly Sue DeConnick and Shaun Cassidy. Redliners is based on a series of short stories from True Blood author Chalaine Harris centering around a pair of former intelligence operatives who are reactivated and pulled into a larger conspiracy. Redliners is described as a high-octane series that mixes humor, romance and espionage……A new multi- camera comedy from 2 Broke Girls writer Patrick Walsh has been given a pilot order from CBS. Living Biblically is about a young man at a crossroads who decides to live his live based on the Bible. Walsh will write the pilot and serve as co-executive producer along with Johnny Galecki of The Big Bang Theory.
DONE DEALS Nexstar Media Group, Inc has named Larry Cottrill Vice President and General Manager of WRIC (ABC) in Richmond (DMA 55). Cottrill will also be responsible for associated digital services including WRIC.com. He’ll assume his new responsibilities immediately and will report to Doug Davis, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc. Cottrill most recently served as VP and GM of WBOY (NBC/ABC) and WV Illustrated in Clarksburg, WV (DMA 169).
ACCOUNT ACTIONS Mattel has hired a Publicis Groupe team comprised of Mediavest Spark and DigitasLBi to handle its $150 million media account in the U.S., according to AdAge.com. The pair, dubbed Team Mattel, won the media planning and buying business following a review and will work on Mattel’s entire brand portfolio including Barbie, Fisher- Price, Hot Wheels and American Girl....Beer giant Molson Coors has completed a global review of its media agencies, with Publicis Groupe claiming much of the $1 billion account. With Molson Coors having completed its $100 billion acquisition of MillerCoors, the U.S. media business will now be handled by newly created Connect powered by Publicis Group, based in Chicago. The U.S. business, previously at Interpublic, approaches a half- billion. Publicis keeps the U.K. business and WPP’s MEC retained the account in Canada…… MediaPost reports that Young & Laramore, Indianapolis, was named creative agency of record for two Ingersoll Rand heating and air conditioning brands: Trane and American Standard. First work for Trane and American Standard will launch in Q3 and include broadcast, digital, social and out of home elements.
FIRST SPECTRUM AUCTION REPORTS With the FCC ending the quiet period for the reverse auction, three large TV companies have disclosed how much they expect to bank from the incentive spectrum auction. Gray Television was the first out of the gate, announcing that it will have proceeds of $90.8 million. 21st Century Fox followed with an announcement that it expects to receive $350 million and Tribune Media Company said its take will be $190 million. None of the companies gave any indication which signals were sold in the auction.
AUTO DISPLAY MARKET IS HOT Car buyers now expect multiple video displays in new vehicles, so Technavio is projecting that the global automotive display system market will expand at a compound annual growth rate (CAGR) of nearly 19% for the next five years. The greatest growth, CAGR of 20.08%, is seen for center stack displays. That segment is also the largest, accounting for 36.10% of the market in 2016, followed by camera information displays at 24.04%.
DISNEY-ABC CREATES NEW SALES DIVISION To better leverage the scale and reach of Disney-ABC, Ben Sherwood, co-chairman, Disney Media Networks and president, Disney|ABC Television Group, announced the creation of a portfolio- wide advertising sales division designed to more effectively service advertising clients. Advertising veteran Rita Ferro will lead the new organization. Ferro will oversee all advertising sales functions and ad revenue-generation strategies for the company’s domestic entertainment, news and kids linear and digital TV and radio businesses, including ABC Entertainment, ABC Daytime, ABC News, Disney Channel, Disney XD, Disney Junior, Radio Disney and Freeform.
THIS AND THAT Amazon says more than 33 million customers have used its Amazon Payments transaction processing platform to make a purchase, and volume nearly doubled in 2016. More than 50% of its payments users also are Prime members....Marriott introduced a newly redesigned mobile app based on observing how travelers engage with their devices. One change makes the navigation easier with a “one-button” ergonomic design. The home screen has been changed to four dynamic swipe screens that provide users with information relevant to their current need, such as mobile check-in or access to their Marriott Rewards account information.
AVAILS
CBS 5 and 3TV is looking for our next Director of Sales. This position necessitates a dynamic leader who will motivate and develop the sales team in local and national sales efforts. It is imperative the DOS have strong working relationships with advertisers. The ideal candidate would also have a keen eye and skill for formatting programming to maximize revenues and the ability to budget (expenses and revenue), accurately forecast the market and stations, and provide financial reporting to Managers and Corporate. CLICK HERE to apply. EOE.
Hearst Television’s WMOR-TV and This TV Tampa Bay has an opportunity for highly motivated, driven National Sales Manager. A minimum of four years’ experience, preferred, with a proven track record in share growth and revenue generation. Must be creative and have the ability to establish non-traditional revenue both locally and nationally. Five years broadcast sales management experience and college degree preferred. CLICK HERE to submit your resume and cover letter. EOE
NBCUniversal is launching a new Telemundo-owned station in San Diego and is searching for a Vice President of Sales. This person will oversee entire sales and marketing department and will ensure employees work and sell with integrity and uphold Telemundo San Diego sales standards. Minimum 10 years prior experience in a TV, broadcast, digital sales or marketing managerial role, and a Bachelor’s degree required. Bilingual (English/Spanish) both written and verbal a must. Qualified candidates can CLICK HERE for more information or to apply now. EOE.
Digital Sales Manager – Milwaukee. Tribune Media / WITI FOX6 has an immediate opening for a progressive leader and revenue generating catalyst. You would be joining a highly successful sales team that sells some of the most powerful screens in Milwaukee: Fox6now. com, WITI FOX6, TheWeatherChannel.com, Antenna TV; and a multitude of audience extension / marketing services opportunities. If you have successful digital sales experience and you love to lead, coach, create, sell and help businesses grow please send a cover letter and resume to: [email protected]. E.O.E.
WSMV-TV Nashville, TN the Meredith Corporation is searching for talented Account Executives that know how to achieve assigned revenue goals, solicit new advertisers and increase their share of business. If you are an experienced, driven self-starter, ready for a move and would love to join our team and put satisfied advertisers on our station and digital properties learn more by visiting: www.meredith.com/careers Look for requisition JR02928, JR02877 or send your cover letter and resume directly to: [email protected]. EOE.
Raycom Media’s corporate office in Montgomery, AL is seeking a Marketing Specialist to serve in our Corporate Media Analytics Hub. Successful candidate will manage station inventory and provide primary research support for Raycom stations, and will assist station efforts with data analysis, interpretation and sales application of syndicated research resources including Nielsen, comScore, WideOrbit Media Sales as well as online resources. Qualified applicants, APPLY HERE, and attach your resume with cover letter. No phone calls please. EOE-M/F/D/V
WATE-TV 6 On Your Side, (ABC, Nexstar Media Group) in Knoxville, TN is accepting applications for a Local Sales Manager. Candidate must be dynamic and proactive leaders who create and sustain a winning culture through team building and leadership. 2 - 3 years recent television sales management experience (local and national combined) as a local or national sales manager is preferred; working knowledge of Matrix, Wide Orbit traffic systems. Acceptable driving record, pre- employment drug and background screening required. CLICK HERE to apply. EOE.
WCMH TV, Columbus, OH (NBC, Nexstar Media Group), is looking for an Account Executive. The AE will be responsible for the following: Maintain and maximize core advertiser revenues; Develop new business for NBC 4, nbc4i.com, and Me-TV through contact with local advertising agencies and direct local clients. The ideal candidate will have a minimum of three years broadcast sales experience and a BA or BS degree. CLICK HERE to apply, look for job CMH-000280. Background check and drug screen required. EOE M/F/V/D
Telemundo Las Vegas (KBLR) is searching for a National Sales Manager. The NSM will be responsible for directing the national sales effort through direct communication and detailed planning. Review strategies with national reps. Provide quick response and turnaround to the national sales team and deliver on timelines and commitments. Minimum 5 years (in a top 10 market) broadcast media sales experience, and two years NSM experience, medium to large market, required. Bilingual - English/Spanish preferred. Qualified candidates can CLICK HERE to apply. Telemundo/NBCUniversal are Equal Opportunity Employer.
Merriam-Webster dictionary added over 1,000 new words, including the word “photobomb.” They didn’t WANT to add “photobomb,” but it jumped in at the last second and kinda ruined the dictionary. – Jimmy Fallon
Vladimir Putin is scheduled to play an exhibition hockey game against former professional hockey players. Putin is scheduled to win by 12 goals. - Conan O’Brien
------SPOTS N DOTS The Daily News Of TV Sales February 9, 2017 Phone: 888-884-2630