GM Operations in South America Are of Four Types
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OVERVIEW http://www.gm.com/corporate/about/global_operations/south_america/index.jsp
GM South America Countries: Argentina Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela
GM operations in South America are of four types:
1. A large manufacturing presence in Mercosul countries (Argentina, Brazil, and Chile), anchored by the largest subsidiary in Brazil, 2. The assembly of imported completely knocked-down vehicles in the Andean region (Colombia, Ecuador and Venezuela), 3. Active intra-regional trade under the Andean Pact, 4. Sales, marketing, and aftersales operations in all countries
Brands in South America In South America, GM markets cars and trucks primarily under the Chevrolet brand…A unique exception is in Argentina where GM markets vehicles under the Suzuki and Isuzu brands as well.
LATIN AMERICA, AFRICA AND MIDDLE EAST STRATEGY BOARD = (LAAM)
DETAILS BY COUNTRY Argentina http://www.gm.com/corporate/about/global_operations/south_america/arge.jsp www.chevrolet.com.ar
Facilities
Rosario Chevrolet Industrial Complex
Founded in 1997 as one of five advanced manufacturing facilities developed in recent years (others are in China, Thailand, Poland and Brazil) Comprised of a stamping plant, an engine plant, a body shop, a paint plant and a vehicle assembly plant Size: 88,103 square meters; total land- 1,169,000 square meters Products: Corsa line, Suzuki Grand Vitara SUV GM Aftersales Service Center, General Rodriguez City
Serves GM dealers throughout the country Emergency part orders are delivered within 24 hours in major urban areas Training Center - Provides tech support to dealer technicians Size: 6,500 square meters
Brazil http://www.gm.com/corporate/about/global_operations/south_america/braz.jsp http://www.chevrolet.com.br/ http://www.gmb.com.br/
Facilities
São Caetano do Sul Complex
Founded in 1930 Administration headquarters, Tech Center, LAAM engineering center, stamping facility and assembly plant Plant size: 346,999 square meters
São José dos Campos Industrial Complex
Founded in 1959 Facilities: Stamping facility, Foundry, Plastic Injection, CKD Operations, Passenger car and Pick-up trucks assembly line, GM Powertrain Headquarters Plant size: 472,283 sq. meters Products: Corsa, Meriva, Montana, Zafira, S10 pickup, Blazer SUV Environmental Reserve
GM Powertrain
Produces engines, transmissions and cylinder heads Gasoline and Flex Fuel engines Family I engines (from 1.0 up to 1.8 liters) and Family II engines (from 2.0 up to 2.4 liters)
Gravataí Automotive Industrial Complex
Founded in 2000 Stamping facility, paint plant, assembly plant, vehicle distribution center, plus 17 supplier partner facilities Products: 3- and 5-door Celta subcompact car Environmental reserve
Sorocaba – Parts & Distribution Center Founded in 1996 Supports after-sales efforts and dealer network
Mogi das Cruzes – Stamping Plant, Parts & Distribution Center
Founded in 1999 Supports after-sales efforts and dealer networks Produces stamping parts for discontinued and current vehicles
Cruz Alta Proving Grounds
Founded in 1974 Proving Ground facilities It is the largest and most comprehensive proving ground in Latin America, and the second largest in the General Motors Corporation. It comprises the most advanced test tracks, which precisely replicate the most varied and demanding road conditions.
São Paulo
GMAC - offers automotive financing and insurance programs Other administrative offices: Legal
Chile http://www.gm.com/corporate/about/global_operations/south_america/chil.jsp www.chevrolet.cl
Facilities
Arica (about 1,275 miles north of Santiago)
Pick-up truck assembly plant Production: Isuzu LUV D-Max pick-ups Size: 60,000 sq. meters
Santiago
Administrative offices, Technical and Service Center, truck plant Truck products: Isuzu NKR/NPR trucks Size: 25,300 sq. meters
Other GM Operations
General Motors Acceptance Corporation Colombia http://www.gm.com/corporate/about/global_operations/south_america/colo.jsp www.chevrolet.com.co
Facilities
Bogotá
Administration offices Completely Knocked Down (CKD) assembly plant Size: 285,000 sq. meters Vehicles assembled: o Cars: Chevrolet Corsa, Optra, Spark o Trucks: Chevrolet SuperCarry Van/PickUp, Kodiak Isuzu N Series Buses and Trucks- NPR, NKR, NHR, B12M, CHR, LV, B7R
Other GM Operations
GMAC Financiera de Colombia Megaplan - a commercial consortium in which GM Colmotores holds 39.75%; Megaplan retails Chevrolet vehicles exclusively.
Ecuador http://www.gm.com/corporate/about/global_operations/south_america/ecua.jsp www.chevrolet.com.ec
Facilities
GM del Ecuador – Quito Headquarters
Founded in 1986
Omnibus BB Plant
Founded in 1975
Other GM Operations
General Motors Acceptance Corporation
Paraguay http://www.gm.com/corporate/about/global_operations/south_america/para.jsp www.chevrolet.com.br
No production, only imports for dealerships Peru http://www.gm.com/corporate/about/global_operations/south_america/peru.jsp
Facilities
Lima
Administration functions Vehicle distribution and after-sales service Parts and Accessories warehouse
Uruguay http://www.gm.com/corporate/about/global_operations/south_america/urug.jsp www.chevrolet.com.uy
Facilities
Montevideo
Handles import, distribution and after-sales of Chevrolet vehicles
Venezuela http://www.gm.com/corporate/about/global_operations/south_america/vene.jsp www.chevrolet.com.ve
Facilities
Valencia Automotive Complex
Founded in 1979 GMV Headquarters and administration; assembly plant; paint plant Plant Size: 1,132,376 square feet Vehicles assembled: o Chevrolet: Corsa, Aveo, Spark, Astra, Impala, Optra, Grand Vitara, Grand Vitara XL7, Trailblazer, Trailblazer EXT o Chevrolet pick-ups and commercial trucks: LUV, SuperCarry, Cheyenne/Silverado, Chasis Cabina, NPR cab, NPR bus, Kodiak, FVR
Total vehicles assembled (2006): 91,659
Other GM Operations
General Motors Acceptance Corporation Total Employment
(2006) Approx. 3110