Master Syllabus: MKT 3300 2

TROY UNIVERSITY MASTER SYLLABUS SORRELL COLLEGE OF BUSINESS MKT 3300 Principles of Marketing TROY UNIVERSITY SCOB MISSION STATEMENT The Sorrell College of Business (SCOB) prepares a diverse student body, drawn primarily from Alabama and surrounding states, to become successful, ethical and engaged business professionals with the knowledge to compete in the global business environment. To achieve this our faculty, staff, and administration will: Provide quality undergraduate and graduate education in global business through high-quality teaching; Serve the university and engage with business and professional communities in our primary service area through individual involvement and our centers for research and outreach; Grow and enhance the longstanding “culture of caring” for our traditional, nontraditional, military, and international students; and Contribute to the creation of knowledge, with a focus on the scholarship of application and integration, and teaching and learning, complemented by basic and discovery scholarship in select disciplines. TROY UNIVERSITY SCOB VISION STATEMENT The Sorrell College of Business strives to be a renowned teaching-focused business college graduating GEEKS ready to succeed in business and life.

Prerequisites

Description

A managerial focus on the external environments and decision elements of marketing (promotion, price, product, distribution) faced by marketing management at the corporate and entrepreneurial levels of business. This course has an exercise/assignment.

Objectives

On completion of the course, the student should be able to:

1. List and describe how the components of marketing help firms provide value in the marketplace. 2. Explain the role of marketing in society and its functions within individual businesses.

Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook. The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance. 1 August 2005 Master Syllabus: MKT 3300 2

3. Discuss the role of marketing, its components, and its functions in terms of macro- and microeconomics. 4. Describe the marketing process, considering the different perspectives of the firm, competitors, and society in marketing decision-making processes.

Purpose

To provide a broad foundation of marketing principles. Marketing majors can use this foundation when studying in advanced marketing courses. Non-marketing majors will need knowledge of these principles to coordinate properly other areas of business with the marketing function. Core requirement for all undergraduate business programs.

Required Activity

This course must contain a student engagement activity with the community that relates to course content. The activity may include guest speakers, site visits, projects for the community/industry, etc…

Approved Texts

Grewal, D. & Levy, M. (2015). M: Marketing (4th ed.). New York, NY: McGraw-Hill.

Troy University Faculty Handbook (2016): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):

1. Course title 2. Course number + section 3. Term 4. Instructor 5. Prerequisites 6. Office hours 7. Class days, times 8. Classroom location 9. Office location + e-mail address 10. Office telephone 11. Course description, objectives 12. Text(s) 13. Other materials 14. Grading methods, criterion weights, make-up policy, mid-term grade reports 15. Procedure, course requirements 16. General supports (Computer Works, writing center) 17. Daily assignments, holidays, add/drop & open dates, dead day, final exam 18. ADA statement 19. Electronic device statement 20. Additional services, statements 21. Attendance/ Absence policy 22. Incomplete work policy 23. Cheating policy 24. Specialization requirements (certification, licensure, teacher competencies) Master Syllabus: MKT 3300 2

Supplements

As deemed appropriate.

Troy University Faculty Handbook (2016): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):

1. Course title 2. Course number + section 3. Term 4. Instructor 5. Prerequisites 6. Office hours 7. Class days, times 8. Classroom location 9. Office location + e-mail address 10. Office telephone 11. Course description, objectives 12. Text(s) 13. Other materials 14. Grading methods, criterion weights, make-up policy, mid-term grade reports 15. Procedure, course requirements 16. General supports (Computer Works, writing center) 17. Daily assignments, holidays, add/drop & open dates, dead day, final exam 18. ADA statement 19. Electronic device statement 20. Additional services, statements 21. Attendance/ Absence policy 22. Incomplete work policy 23. Cheating policy 24. Specialization requirements (certification, licensure, teacher competencies)