Creating Headlines that Get Your Home for Sell Shown!

Let’s face it – most ad headlines are boring. Having a powerful attention getting headline is extremely important in generating calls and emails from prospective buyers. Try using variations on the headline examples below to create a compelling reason for those prospective buyers to contact you about your home. Remember that different headlines will naturally appeal to different buyers – so change your ad often.

Asking $XX,000 less than last sales price Priced Below Appraisal Priced Below Assessed Value First Time Buyer Special Right Size for the Right Price 5 Bedroom at a 4 bedroom price Own for less than renting Sweat Equity potential Move Right in Price Reduced by $XX,000 The Most Exclusive … No Payments for 3 months! Better Hurry Million Dollar Views for a fraction of the price Become a homeowner for only $3500! Needs TLC but Priced Right! Excellent Investment – 10% CAP rate Think you cant afford a new home – you’re wrong! Shows like a model Better than new

Of course once I’ve seen your home I’ll be able to suggest some great headlines for you!

When could I stop by to see it? Trulia’s Real Estate Lab Launches to Deliver the Inside Scoop on the Psychology and Strategy Behind Real Estate Listings Trulia Deciphers For-Sale Listings Revealing How “Once-in-a-Lifetime Opportunity” Luxury Homes Cost $3 Million on Average; “Cute Little Bungalows” Typically Priced At $62,000 SAN FRANCISCO--Trulia today launched its Real Estate Lab to deliver the inside scoop on the psychology and strategy of how consumers and professionals approach real estate. By statistically analyzing the words and phrases used to sell homes, Trulia can now unlock new insights into national and local housing markets across America. The first Real Estate Lab report examines the millions of for-sale homes on Trulia through November 2012, and reveals the phrases associated with the most and least expensive homes for sale, as well as some highly regionalized real estate terms. For the full report, see here. “Insights from listings and search behavior are the color commentary behind the price trends and other numbers that we regularly track.” Going Price of “Once-in-a-Lifetime Opportunity” Homes: $3 Million Luxury home sellers often market their homes as a “magnificent estate” or “once-in-a-lifetime opportunity” to draw in prospective buyers. Homes described with these phrases are typically listed for more than $3 million. Other phrases associated with multimillion dollar listings include luxury home features and brands such as a “paneled library” or “Lutron lighting.” The phrase associated with the most expensive listings is “parlor floor,” which is the main and grandest floor of Manhattan townhouses and other big city mansions. On average, homes calling out this feature are priced at nearly $5 million. Phrases in the Most Expensive Listings # Phrase Average price of listings containing phrase 1 parlor floor $4,935,632 2 formal gardens $4,006,401 3 paneled library $3,740,836 4 magnificent estate $3,646,040 5 Lutron lighting $3,524,588 6 public rooms $3,451,456 7 once-in-a-lifetime opportunity $3,402,801 8 highest level $3,388,751 9 motor court $3,359,954 10 two powder rooms $3,346,560 Phrases appearing in listings with the highest average asking price. Among phrases appearing in at least 100 listings.

Hidden Costs of “Cute Little Bungalows” Homes described as “cute little bungalows” indicate that they are very inexpensive. On average, these listings are priced at $62,000. However, cheaper homes for sale might have additional costs in the form of stripping toxic paint, removing mold, or extensive plumbing repairs. The phrases associated with the least expensive listings are often required disclosures such as “mold-like substance” or “lead based paint notices.” Additionally, the agents and brokers listing these very-affordable homes will usually mention a “minimum commission” because the standard percentage commission is too low on these homes, which are typically priced at less than $28,000.

Phrases in the Least Expensive Listings # Phrase Average price of listings containing phrase 1 minimum commission applies $27,569 2 lead based paint notices $39,939 3 mold-like substance $45,094 4 defective paint $45,974 5 city inspection $55,661 6 repair plumbing system $59,064 7 cute little bungalow $61,870 8 septic repairs $62,004 9 hud owned offered as-is $64,547 10 starter home investment property $65,041 Phrases appearing in listings with the lowest average asking price. Among phrases appearing in at least 100 listings.

Regional Real Estate Must-Haves Home sellers often use regional terms or highlight local must-have features to describe their home and neighborhood, and it’s a strong signal of what buyers want. For example, Whole Foods are found nationwide, but this grocery store brand is 10 times more likely to appear in listings in the San Francisco metro area than nationally. In addition, some features are exclusive to a region, such as walls made from local stone in Fairfield, CT.

Hyperlocal Listing Phrases Phrase Metro

Lanai Honolulu, HI

Mirrored closet doors Ventura County, CA, and Orange County, CA

Pole barn Grand Rapids, MI

Roman tub West Palm Beach, FL

Solar screen Fort Worth, TX

Stone wall Fairfield County, CT

Glass block windows Buffalo, NY

Hearth room Memphis, TN

Whole Foods San Francisco, CA Phrases that are 10 times more likely to appear in listings in the metro area in the left hand column than nationwide.