Business Model Canvas Form Guide

The following form is designed to help you identify potential value propositions, customer segments, channels, and customer relationships. The information below is a recap from our class discussion on applying on the business model canvas. Please refer to this guide in filling out the Business Model Canvas Form.

The following business model canvas explains the type of information that each category addresses.

7. Key Partners 8. Key Activities 1. Value Proposition 4. Customer 2. Customer Segments Relationships  Who are our key  What key activities do  What value do we  For whom are we partners? our value propositions deliver to the customer?  What type of creating value?  Who are our key require?  Which one of our relationship does each  Who are our most suppliers?  Our distribution customer’s problems are of our customer important customers? segments expect us to  Which key resources are channels? we helping to solve? establish and maintain  Examples we acquiring from  Customer relationships?  What bundles of with them? o Mass market partners? products and services  Revenue streams?  Which ones have we o Niche market  Which key activities do are we offering to each  Categories established? o Segmented partners perform? customer segment? o Production  How are they integrated o Diversified  Motivations for  Which customer needs Problem solving with the rest of our partnerships o are we satisfying? o Multi-sided business model? o Optimization and o Platform/network  Characteristics platform  How costly are they? economy o Newness o Reduction of risk o Performance 6. Key Resources 3. Channels and uncertainty o Customization  Through which channels o Acquisition of o “Getting the job  What key resources do do our customer particular resources done” and activities our value propositions segments want to be require? o Design reached?  Our distribution o Brand/status  How are we reaching channels? o Price them now?  Customer relationships? o Cost reduction  How are our channels integrated?  Revenue streams? o Risk reduction Accessibility  Which ones work best?  Types of resources o o Physical o Convenience/  Which ones are most usability cost-efficient? o Intellectual (brands, patents,  How are we integrating copyrights, data) them with customer routines? o Human o Financial 9. Cost Structure 5. Revenue Streams  What are the most important costs inherent in our business model?  For what value are our customers really willing to pay?  Which key resources are most expensive?  For what do they currently pay?  Which key activities are most expensive?  How are they currently paying?  Is your business more:  How would they prefer to pay? o Cost driven (leanest cost structure, low price value proposition,  How much does each revenue stream contribute to overall revenues? maximum automation, extensive outsourcing) o Value driven (focused on value creation, premium value proposition) Business Model Canvas Form Guide Business Model Canvas Form Guide

Helpful Hints

Key Resources

 Lesson 1.5A: Business Models and Customer Development o Go to https://www.udacity.com/course/ep245 . Click on “Take the Class” on the right side and sign in  If you do not already have a user account, you will need to create one  Don’t worry – it is free . Use the lesson navigator pull down menu in the upper left to navigate to the lesson Business Model Canvas Form Guide

LSU NSF I-Corps Sites Team: Entrepreneurial Lead: Academic Lead: Business Mentor:

Business Model Canvas Please fill in your hypothesized value propositions, customer segments, channels, and customer relationships.

1. Value Proposition 4. Customer Relationships 2. Customer Segments

3. Channels