002 Beyond the Donate Button: Fundraising Best Practices Today Richard Dietz; Nonprofit R+D

001 APR Certification Training Judith Saxton, Ph.D., APR; Mt. Pleasant ISD

As a public relations professional, you have the opportunity to sharpen your skills and distinguish yourself by achieving the Accreditation in Public Relations (APR). This workshop will discuss the APR process and what one needs to know and study to be successful in this formal credentialing process. A number of TSPRA members who have earned their APR’s will share this information in an informal setting. A complete APR manual will be provided to all who register for this session.

You have a donation form and a donate button. You have even sent some emails to your supporters encouraging them to give online. So--why aren't you getting much of this online money that everyone keeps talking about? This information- packed session goes beyond the basics and explores some more advanced strategies and techniques for modern fundraising in the digital age.

In this session, you will learn:

• Why you need to start with a strong online foundation • Website fundamentals that get results • How to build successful fundraising campaigns • The power of storytelling • Email marketing strategies that work now Actionable tactics that you can start using today 003 Rookie Bootcamp Helen Williams & David Hicks; Highland Park ISD and Emily Grobe; Hutto ISD

The session is designed for those who have recently joined the ranks of school PR professionals. Public relations veterans will give invaluable basic training on a variety of topics, including writing like a pro, media relations, crisis management, website essentials, open records, internal and external communications strategies, public information requests, elections, and more.

004 Master’s Course in Video Production

Work through the phases of successful video production, from pre-production and scripting to shooting and lighting to editing and post-production. Then using what they've learned, pre-conference attendees will enter a short video made during the conference into a contest. The best entry will win a $100 Amazon gift card.

005 Adobe Creative Suite Workshop Sean Foushee; Tarrant College

Using your InDesign skills, learn how to create interactive, touch-screen publications, known as Viewbooks or interactive magazines. The results can be previewed on your own laptop, or via an iPad. Learn to add audio, video, slide shows, and other special effects to make your result engage and intrigue. Reduce the cost of publishing, engage your customers by adding rich media to your existing publications, plus reach new customers in your community and beyond. Not designed to eliminate paper, but compliment.