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Diane M. Phillips, Ph.D. Curriculum Vita

250 Mandeville Hall Saint Joseph's University Philadelphia, PA 19131 610.660.3232 [email protected] ______

Current Academic Position

Associate Professor and Chair, Department of Marketing Saint Joseph’s University, July 2003 – present

Previous Academic Positions

Assistant Professor, Department of Food Marketing Saint Joseph's University, August 1997 – July 2003

Lecturer, Department of Psychology Juniata College, August 1995 – December 1995

Lecturer, Department of Marketing The Pennsylvania State University, June 1993 – July 1997

Education

Ph.D. in Marketing: The Pennsylvania State University May 1999

Master of Science in Marketing: Texas A&M University December 1991

Bachelor of Science in Marketing: The Pennsylvania State University December 1988

Areas of Research Expertise Areas of Practical Expertise

Consumer Psychology Customer Satisfaction Consumer Behavior Customer Relationship Management Advertising Effectiveness Media Impacts on Consumer Perceptions Cross-cultural Consumer Behavior Socially Responsible Marketing Intellectual Contributions

Phillips, Jason Keith and Diane M. Phillips (2007), Development of Variant Definitions for Stakeholder Groups with Regard to the Performance of Public Transit in the United States, Electronic Journal of Business Research Methods., Volume 5, Issue 2, 61-70.

Phillips, Diane M. and Jason Keith Phillips (2007), Walking the Walk: Putting Social Responsibility into Action at the White Dog Café. Ivey Publishing, Ivey Management Services, The University of Western Ontario, London, Ontario, Canada, N6A 3K7.

Phillips, Diane M. and John L. Stanton (2004), Age-Related Differences in Advertising: Recall and Persuasion, The Journal of Targeting, Measurement, and Analysis for Marketing, Vol. 13, No. 1, 7-20.

Phillips, Diane M. and Hans Baumgartner (2002), The Role of Consumption Emotions in the Satisfaction Response, Journal of Consumer Psychology, 12 (3), 243-252.

Phillips, Diane M. (2000), How Does It Make Me Feel? A Consumer’s Satisfaction Response to Food Products, Journal of Food Products Marketing, Vol. 6, No. 2, 15-33.

Phillips, Diane M., Hans Baumgartner, and Rik Pieters (1999), Position and Influence in the Evolving Citation Network of The Journal of Consumer Research, in Eric Arnould & Linda Scott (Eds.), Advances in Consumer Research, Vol 26., Provo, UT: Association for Consumer Research, 203-210.

Miyazaki, Anthony, Jason Phillips, and Diane M. Phillips (1999), Twenty Years of JBL: An Analysis of Published Research, Journal of Business Logistics, Vol. 20, No. 2, 1-20.

Phillips, Jason K. and Diane M. Phillips (1998), A Social Network Analysis of Business Logistics and Transportation, International Journal of Physical Distribution and Logistics Management, Vol. 28, No. 5, 328-348.

Phillips, Diane M. (1996), Anticipating the Future: The Role of Consumption Visions in Consumer Behavior, in Kim Corfman & John Lynch (Eds.), Advances in Consumer Research, Vol. 23, Provo, UT: Association for Consumer Research, 70- 75.

Phillips, Diane M., Jerry C. Olson & Hans Baumgartner (1995), Consumption Visions in Consumer Decision Making, in Frank Kardes & Mita Sujan (Eds.), Advances in Consumer Research, Vol. 22, Provo, UT: Association for Consumer Research, 280-284.

Funded Research Grants

Evaluating Consumer Acceptance of Food Biotechnology in the U.S. (2000-2004). A $2.5 Million, multi-institutional, multi-national, 4-year study funded by the USDA. The Future of Farming in Pennsylvania: An Investigation into the Needs and Concerns of Pennsylvania’s Young Farmers (2003-2004). A $50,000, 14-month study funded by The Center for Rural Pennsylvania, a legislative branch of the Pennsylvania General Assembly.

Pennsylvania Preferred and the Pennsylvania Department of Agriculture (2000-2003). $8500 every fall and spring semester to help small Pennsylvania farmers find ways to better market their products to the fine dining restaurants of Philadelphia.

Presentations at Professional Conferences

I Can See Myself Doing That! Using the SIMS Virtual Environment to Enable Consumers to Anticipate Upcoming Consumption Experiences, presented at the European Conference on Research Methodology in Lisbon, Portugal on July 9-10, 2007.

Development of Variant Definitions for Stakeholder Groups with Regard to the Performance of Public Transit in the United States: A Case Study, presented at the European Conference on Research Methodology in Lisbon, Portugal on July 9-10, 2007.

The More I Know, The More I’m Not Sure: The Case of Consumer Perceptions of Genetically Modified Foods, presented at the European Applied Business Research Conference, Edinburgh, Scotland, June 15, 2004

The Impact of Public Policy on the Global Trade of Genetically Modified Food, presented at the European Applied Business Research Conference, Edinburgh, Scotland, June 15, 2004.

Walking the Walk: Putting Social Responsibility into Action at The White Dog Café, presented at the European Applied Business Research Conference, Venice, Italy, June 9, 2003.

Advertising Executional Cues and Their Effects, presented at the Association for Consumer Research Conference, Austin, Texas, October 12, 2001

Curricular Innovations at the Undergraduate Level, presented at the AACSB Conference in New York, New York, April 23, 2001

Gradations of Consumer Dissatisfaction, presented at the Association for Consumer Research Conference, Salt Lake City, Utah, October 21, 2000.

Consumer Adaptation and Action, presented at the Association for Consumer Research Conference, Montreal, Canada, October 2, 1998.

Friend, Colleague, and Mentor: ACR Remembers Paul Anderson, presented at the Association for Consumer Research Conference, Montreal, Canada, October 2, 1998.

Measuring Consumer Responses to Marketplace Stimuli, presented at the Academy of Marketing Science Conference, Coral Gables, Florida, May 29, 1997. A Closer Look at Consumption Visions: Components of Consumption Visions and Implications of Their Use, presented at the American Marketing Association Conference, San Diego, California, August, 1996.

Anticipating the Future: The Role of Consumption Visions in Consumer Behavior, presented at the Association for Consumer Research, Minneapolis, Minnesota, October 20, 1995.

Looking Forward: Setting a Research Agenda for Consumer Behavior in an International Arena, presented at the Doctoral Internationalization Consortium, University of Texas at Austin, March 26, 1995.

Consumption Visions in Consumer Decision-Making, presented at the Association for Consumer Research, Boston, Massachusetts, October 21, 1994.

Activities in Professional Organizations

Editorial Review Board – Association for Consumer Research Conference (since 1996)

Editorial Review Board - Academy of Marketing Science Annual Conference (1997-1999)

Editorial Review Board – European Association for Consumer Research Conference (1998-1999)

Assistant to Conference Chair - Association for Consumer Research Conference, Boston, MA (1994)

Editorial Review Board - Association for Consumer Research (1994)

Invited Lectures

“When Do Food Labels Serve as a Warning to Consumers? An Examination of Consumer Perceptions of “Genetically Engineered” Food Labels,” presented to the Mensch, Umwelt, Technik (MUT) Program Group at the Forschungszentrum Juelich, Germany on July 20, 2004.

“GM Food: What is it? Why is it?” presented with Bill Hallman, Ph.D. at the Academy of Natural Sciences, Philadelphia, on April 3, 2004.

“Young Farmer Survey: Preliminary Results” presented at the Young Farmers and Ranchers Association in Harrisburg, PA on January 31, 2004.

“Biotech Foods and the American Consumer,” presented to Tech-MBA students at West Chester University. May 10, 2001, August 16, 2001, November 15, 2001, February 21, 2002, May 16, 2002, February 24, 2003. “Organic Foods and the American Consumer,” presented to The Cochran Group South America at Saint Joseph’s University, July 2, 2002.

“Biotech Foods and the American Consumer,” presented to The Irish Food Board (IBEC) at Saint Joseph’s University. June 18, 2002.

“Organic Foods and the American Consumer,” presented to The Irish Food Board (IBEC) at Saint Joseph’s University, April 11, 2002.

“Understanding Consumer Behavior,” presented to EMBA students at Saint Joseph’s University, January 26, 2001, January 25, 2002.

“Understanding Buyer Motivation,” presented to The Irish Food Board (IBEC) at Saint Joseph’s University, October 8, 2001.

Teaching Experience: Undergraduate

Saint Joseph’s University: Marketing Seminar Consumer & Buyer Behavior Marketing Communications Social Responsibility in Marketing Independent Studies & Directed Readings Marketing Communications for PA Specialty Foods Principles of Marketing International Marketing Study Tour

Juniata College: Social Psychology

The Pennsylvania State University: Marketing Policies and Programs Consumer Behavior Independent Studies in Consumer Behavior Principles of Marketing

Teaching Experience: Graduate

Creating & Measuring Customer Value Marketing Concepts Marketing Management Consumer Behavior International Marketing Study Tour

Work Experience Minitab, Inc.: Marketing Representative. February 1992-August 1992.

Technology Business Development (a division of the Texas A&M University System): Marketing Consultant. January 1990-August 1991.

Exxon, USA: Marketing Assistant. January 1989-January 1990.

Honors and Awards

Certificate of Merit: Teaching (1998-1999 and 2002-2003). Awarded to faculty who demonstrate excellence in teaching at Saint Joseph’s University.

Smeal College Teaching Fellow. Awarded to individuals who demonstrate excellence in teaching at Penn State University.

Doctoral Internationalization Consortium at University of Texas at Austin (March 23-26, 1995). The goal of this consortium - the first of its kind - was to bring together doctoral candidates of diverse backgrounds who all shared an interest in cross-cultural issues. We attended lectures, participated in discussion groups, and developed a research agenda.

College and University Service

Department Chair, The Department of Marketing (2003 – present).

University Image and Identity Committee (2003 – present).

Board of Faculty Research and Development (2003 – present).

Faculty Senate Executive Council (2000 – 2004).

Board of Academic Review (2000 – 2003).

Institutional Review Board (1999 – 2003).

University Commencement Speaker Selection Committee (2000 - 2003).

University Committee on Faculty Compensation (1998).

The Haub School of Business MBA Admissions Committee (1998 - 2005).

The Haub School of Business Diversity Committee (1998-1999). The Haub School of Business Outcomes Assessment Committee (1998).

The Haub School of Business Graduate Programs Committee (1997).

Current Professional Organizations

Academy of Marketing Science. American Association of University Professors. American Marketing Association. Association for Consumer Research. Beta Gamma Sigma. Member. Penn State Alumni Association. Lifetime Member.

Professional References

Dr. Hans-Peter Peters Research Associate, The Research Institute of Juelich, Germany [email protected]

Dr. Michelle Patrick Assistant Professor of Marketing West Chester University 610-436-2304

Dr. Renee Hughner Assistant Professor of Marketing Arizona State University – East 480-727-1570

Dr. Hans Baumgartner Professor of Marketing Penn State University 814-863-3559