Table of Contents s289

Stainless Steel Type A Fitting

Product Introduction Guide

Table of Contents

I. Market Overview and Introduction...... 3

II. Selling Strategy...... 3

III. Sales Potential/Goal...... 3

IV. Features and Benefits...... 4

V. Product Offering...... 4

VI. Competitive Analysis and Comparison...... 4

VII. Contact Information...... 4

______

I. Market Overview and Introduction The Food & Beverage market continues to expand and offer us opportunities. It is essentially recession-proof and grows with the population. The T&B® Fittings Stainless Steel Type A Fitting was developed specifically for Tyson Foods, but it can be used in many industrial applications. It should be shown to anyone who currently uses Type A conduit. Food & Beverage applications are a must because stainless steel fittings offer both durability and chemical resistance in washdown applications.

Target Markets The Stainless Steel Type A Fitting is perfect for industries where harsh conditions prevail — Food & Beverage, Petrochemical, Mining, etc.

II. Selling Strategy The current blue non-metallic Type A fitting (6302 series) performs very well. The addition of the stainless steel version opens up several selling opportunities.

First, sell the Stainless Steel Type A Fitting as the sensible choice to users of non-metallic fittings. Many plants should use a metallic fitting in low areas, where the likelihood of it being hit by another piece of equipment (such as a forklift) is considerable. The Stainless Steel Type A Fitting has the strength and durability to withstand hits, higher temperatures and harsh chemicals. Non-metallic fittings, in contrast, can be safely used in higher locations away from floor traffic.

Second, sell the Stainless Steel Type A Fitting as a vital component for washdown or process water applications. Its 304 stainless steel construction provides unbeatable corrosion resistance. What’s more, the entire Type A system is very flexible and offers unparalleled protection against the ingress of moisture.

This product is made in the USA at our Jonesboro, AR facility.

III. Sales Potential/Goal The sales potential for the Stainless Steel Type A Fitting is very good. It can be used in many applications, and not just in the Food & Beverage industry. We expect first year sales to be near $100,000. This number will grow as the product is seeded in the market, and we will follow up with a line extension that includes 90° fittings.

______

IV. Features and Benefits

Features Benefit 304 Stainless Steel Ideal for harsh chemical washdowns and temperature extremes. Construction Very durable and resistant to breakage. 5262 Series Liquidtight sealing material resists oil, coolants, hydraulic fluids Sealing Gasket and water. Ensures a NEMA liquidtight seal. Stainless Steel Locknut Resists corrosion and provides a secure connection.

Standards Compliant UL Listing and CSA Certification in progress.

V. Product Offering The T&B® Fittings Stainless Steel Type A Fitting is currently available as a straight connector for ½" through 1¼" conduit sizes. Although 90° fittings will follow, 45° fittings will not be offered.

Cat. No. Conduit Size Straight Connector 6302SST ½" 6303SST ¾" 6304SST 1" 6305SST 1¼"

VI. Competitive Analysis and Comparison The only other company making stainless steel Type A fittings is a small electrical contractor in Arkansas. Their fitting is inferior to ours in both appearance and functionality. Additionally, we can offer our Stainless Steel Type A Fitting at a better price than the competitor and maintain healthy margins.

______

VII. Contact Information

 Engineering/Technical Resources: Roger Pyron, Engineering Project Manager: 901.252.8718

 Technical Services: Thomas Evans, Senior Specialist: 901.252.6672

 Marketing Resources: Gary Clarke, Product Market Manager: 901.252.8103

______