Manage My Restaurant Solicitation Content Guidelines

Manage My Restaurant Solicitation Content Guidelines In addition to the below, please review current content on the “Manage My Restaurant” section on Restaurant.org to see what type of content is desired. Examples of appropriate content include:  https://www.restaurant.org/Manage-My-Restaurant/Workforce-Management/Managing-Once- Hired/7-traits-of-confident-managers

 https://www.restaurant.org/Manage-My-Restaurant/Food-Nutrition/Nutrition/5-musts-for-menu- labeling

 https://www.restaurant.org/Manage-My-Restaurant/Workforce-Management/Retaining- Employees/Afraid-of-losing-your-best-employees-5-ways-to-win Submission Guidelines Do...  Submit original content. Unless approved by the NRA, republished content is ineligible to appear on our websites. In every case, all submissions must be content you created.

 Be relevant, informative, useful, and engaging. Make sure that each piece of content is written to thoroughly inform and/or engage its intended audience. When reviewing your content, are there at least three tactical takeaways for a reader?

 Be succinct. Online attention spans are short. For many topics, an ideal article length is 300 to 500 words. Considering breaking lengthy topics into specific treatments that can each stand alone as useful articles.

 Proofread. Please utilize AP style.

 Be accurate, and cite your sources. Any information you provide that is neither common knowledge nor clearly established as something you've personally experienced – and can attest to - must be drawn from a credible, cited source. In the text, immediately attribute any specific facts and quotes to their source, and link to the specific page that verifies your assertion. At the end of your content, list any authoritative sources that informed your content as a whole, using a format that allows any reader to easily access each source. Acceptable authorities include government agencies, scientific studies, established online or print publications, and articles by credentialed professionals (be specific). Do not use Wikipedia articles or other forms of user- generated content as authoritative sources.

 Meet the NRA’s deadlines. The NRA will establish content deadlines, and all submissions will be held to those deadlines, unless special arrangements or considerations are made in advance.

 Understand NRA’s obligations. The NRA is not obligated to publish any content submission in any form and reserves the right to refuse or decline any content submissions without explanation. In the interest of working with serious and diligent content contributors and partners, the NRA will make every reasonable effort to review and consider content submissions for publication.

Don't...  Don’t rehash. Please provide a fresh or unique angle.

 Don’t generalize excessively. Content that covers an overly broad topic tends to be less useful for our members. Try to focus on topics that are highly specific.

 Don't over-link. We encourage relevant links to other articles on NRA websites that make your content more valuable and informative. Links to external sites must be relevant to the content and must be approved by the NRA.

 Don’t over-promote. Content should not read like an advertisement or center on one’s products. The NRA tries to avoid content that is primarily intended to sell something, build backlinks, or drive traffic to other websites. The NRA reserves the right to refuse or decline such content.

 Don’t submit news or marketing collateral under the guise of content. “Manage My Restaurant” is intended to be value-add and tactical for our readers.

Questions? Email us at [email protected]; we look forward to hearing rom you!