Syllabus and Course Description

Spring Semester of the Academic Year of _ 2014 ___ Course Title：(Chinese) 全球企業管理 Department/ IBM Institute GMBA (English) Global Business Management Permanent Course ID IBM6139

Instructor: Professor Yingchan Edwin Tang 唐瓔璋教授

Credits 3 Required/ Required Year of Students (for Elective undergraduate courses) Required competence or courses that must be previously taken by students:

Global Business has no prerequisites, but draws on fundamental concepts in the prerequisite courses relates to microeconomics, finance, marketing and other GMBA core courses. Course Descriptions and Objectives:

The objective of this course is to equip GMBA students with a comprehensive framework to formulate strategies in the global marketplace. The course studies the issues involved in conducting business in the globalization arena including organizational behavior, strategic alliance, marketing and R&D, human resource management, business ethics, social responsibility, law, and information technology. The nature of global business environmental, including the impact of political economy, cultural differences, global trade and investment, and global monetary system are examined for their influence upon business performance and managerial activity. It provides students with key concepts and skills to identify global opportunities/threats, analyze their impact, formulate appropriate strategies and implement applicable action plans to achieve company goals. Case studies are used throughout to illustrate the basic principles of global business management and strategy.

Textbooks 1. Textbook: (please specify C.W.L. Hill, 2009, International Business, 7/e, McGraw-Hill titles, authors, 2. International Business Online Learning Center publishers and Glossary of International Business year of Chapter Quiz, Outlines, and Slides publication) Course Contents Hours Remarks

Topics Outlines Lectures Case Discussion 1. Globalization ˇ 2. Country Difference 3. Cross-Border Trade and Investment ˇ 4. Global Money System ˇ 5. Competing in a global marketplace ˇ ˇ Description of Course Details:

Midterm Exam 40% Case Presentation (team) 10% Case reading and summary (team) 30% Country Report (evaluation form) 10% Class participation and Teamwork 10% Time Slot Location Contact Information Office Hours

By appointment (via D17, 4F, Taipei [email protected] email) Campus

Syllabus (Tuesday 6:30~9:20pm)

Week Global Marketing Topic Mini Cases

1 Class Mechanics, 1Globalization

2 2: National Differences in Political Economy Indonesia—The Troubled Giant 3: Differences in Culture DMG - Shanghai

3 4: Ethics in International Business Google in China

4 5: International Trade Theory Trade in Information Technology and U.S. Economic Growth

5 6: The Political Economy of International Trade Trade in Textiles—Holding the Chinese 7: The Political Economy of Foreign DirectJuggernaut in Check Investment Cemex’s Foreign Direct Investment

6 8: Regional Economic Integration NAFTA and the U.S. Textile Industry The 9: The Foreign Exchange Market Curse of the Strong Dollar at STMicro

7 10: The International Monetary System China’s Managed Float 11: Global Capital Markets China Mobile

8 12: The Strategy of International Business IKEA—The Global Retailer 13: The Organization of International Business A Decade of Organizational Change at Unilever

9 14: Entry Strategy and Strategic Alliances Tesco Goes Global Chapters Overview

10 Mid-term Exam

Global Business Topics Harvard Cases

11 Business Negotiation Salt Harbor 12 Part Four. Foreign Exchange, Global1. China: To Float or Not to Float? Monetary System, and Global Capital Market 13 14,15: Market Entry, Strategic Alliance,, 2. Disney: Losing Magic in the Exporting & Importing Middle Kingdom 14 16,17: Global Production, Outsourcing, and3. Marketing Chateau Margaux Logistics 15 17,18: Global Marketing and New Product4. Gucci Group 2000~2009 Development 16 13,18: the Organization and HRM of5. P&G Japan: The SK-II Globalization International Business Project 17 12,19,20: Strategy, Business Ventures, and6. ZARA: Fast Fashion Financial/Accounting Management 18 Final Exam week Country Report: Malyasia

Remarks：

1、Inclusive of visiting institutes/organizations outside the NCTU or other academic events.

2、Please adhere to pertinent regulations/laws on intellectual property rights. Do not use pirated textbooks.