Expanded Statement of Institutional Purpose s4

Global Learning Course Assessment Matrix

Faculty Name: Course: MMC 4304, Strategic Communications Seminar – Hispanic Marketing Communications Academic Unit: SJMC Degree Program: B.S. Mass Communications Semester Assessed: Global Learning Student Learning Assessment Method Assessment Results Outcome Addressed Assessment Activity/Artifact: To be entered after each time course is taught Global Awareness: Students will be able to 1. Multiple-choice midterm exam demonstrate knowledge of the 2. Final team-based project interrelatedness of local, global, international, and intercultural issues, trends, and systems. Evaluation Process: Course Learning Outcome 1. Measure number of students above an 80 Students will be able to: on midterm exam 2. Rubric for measuring final project with a 1. Understand diversity of groups and the scale of 1-5 importance of cultural understanding in developing communications campaigns at the local, national, and global levels. Minimum Criteria for Success: 2. Identify multicultural, demographic, and 1. 80% of students will score 80 points or economic differences among publics and in above on midterm exam particular the U.S. Hispanic market. 2. 80% of students will score 3.5 or higher on rubric for team project

Sample: All students will be assessed.

Use of Results for Improving Student Learning To be entered after each time course is taught

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Faculty Name: Course: MMC 4304, Strategic Communications Seminar – Hispanic Marketing Communications Academic Unit: SJMC Degree Program: B.S. Mass Communications Semester Assessed: Global Learning Student Learning Assessment Method Assessment Results Outcome Addressed Assessment Activity/Artifact: To be entered after each time course is taught Global Perspective: Students will be able 1. Multiple-choice midterm exam to conduct a multi-perspective analysis of 2. Final team-based project local, global, international, and intercultural problems.

Course Learning Outcome Evaluation Process: Students will be able to: 1. Measure number of students above an 80 1. Understand the different principles and on midterm exam applied theories that must be followed in 2. Rubric for measuring final project with a creating effective Hispanic/Latino marketing scale of 1-5 communications. 2. Understand and apply elements of an integrated marketing communications strategy, especially as it applies to the U.S. Minimum Criteria for Success: Hispanic market segment in relation to an 1. 80% of students will score 80 points or international/global destination. above on midterm exam 3. Conduct segmentation research and 2. 80% of students will score 3.5 or higher on apply those findings to an Hispanic rubric for team project promotional campaign. Sample: All students will be assessed.

2 Global Learning Course Assessment Matrix

Faculty Name: Course: MMC 4304, Strategic Communications Seminar – Hispanic Marketing Communications Academic Unit: SJMC Degree Program: B.S. Mass Communications Semester Assessed: Global Learning Student Learning Assessment Method Assessment Results Outcome Addressed Assessment Activity/Artifact: To be entered after each time course is taught Global Engagement: Students will be able 1. Multiple-choice midterm exam to demonstrate willingness to engage in 2. Final team-based project local, global, international, and intercultural problem solving.

Course Learning Outcome Evaluation Process: Students will be able to: 1. Measure number of students above an 80 1. Think critically, creatively, and on midterm exam independently in order to determine the 2. Rubric for measuring final project with a most effective strategic communications scale of 1-5 messaging for various multi-cultural and international products/services. 2. Present a final team project on a strategic communication campaign targeting the Minimum Criteria for Success: Hispanic market to compel Hispanics to 1. 80% of students will score 80 points or travel to Argentina, Spain, or other foreign above on midterm exam destination. 2. 80% of students will score 3.5 or higher on rubric for team project

Sample: All students will be assessed.

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