Scoop Online: Winery Listing Form

We intend to make Scoop Online the premium portal and leading reference guide for all travel, lifestyle and events in WA for locals and visitors to WA, providing our Scoop Magazine and Scoop Traveller Magazine clients with a powerful magazine/online promotional package for their business.

The following form outlines all the required details for your inclusion on Scoop Online (www.scoop.com.au).

To best represent your region we are providing a free general listing. We would like to include 1 image and a short description of your business plus extra information that you detail below. This information will help you receive the best results out of our online visitors key search.

Return these details to [email protected]. With the subject line of your email stating ‘Scoop Listing Request – Winery’

Please note that all Scoop and Scoop Traveller magazine advertisers receive a Premium Listing, which includes many extra privileges including priority search results, up to 10 images, links to email, web and booking engines and much more. Based on site history, 95% of traffic is received by approximately 20% of operators that have a premium listing.

For further details please contact:

Katya Sawyer Deputy Editor Scoop Traveller WA | Scoop Online (08) 9388 8188 or [email protected].

Images High quality images are essential to effectively promote your business. If you do not have quality images of your own, please invest in a professional photographer. These images will be an investment that will be repaid many times over.

Note the following:

- If we are providing you with a free general listing please only provide us with one high resolution image that best represents your business. - If you are an advertiser, you are entitled to up to 10 images. Please indicate your preference from 1 to 10 so we know which ones are your favourites. - Supply the highest quality images possible - All images supplied will be put on file in our image library for potential use in Scoop Traveller magazine, for your future artwork, and online for promotion your region – all images will be fairly captioned so this is a good chance for additional free promotion.

Send images to [email protected] along with your business name and contact details. Contact Details These details are for contact by Scoop Publishing admin staff only. Company Name: Business Name: Address: Town: Postcode: Phone: (08) Fax: Mobile: Region: Email: Website:

Listing Details

Trading Name: Address: Town: Postcode: Phone: Fax: Email: Website: Booking Link (optional):

Grape Variety Multiple options can be selected by placing a 1 in the appropriate column(s) Barbera Merlot Botrytis Riesling Merlot Blend Botrytis Semillon Merlot Cabernet Brunello Methode Champenoise Brut Muscat Cabernet Petit Verdot Cabernet Franc Pinot Chardonnay Cabernet Merlot Pinot Gris Cabernet Sauvignon Pinot Noir Cabernet Shiraz Pinotage Chablis Port Chambourchin Riesling Chardonnay Sangiovese Chardonnay Semillon Sauvignon Blanc Chenin Blanc Sauvignon Blanc Semillon Chenin Verdelho Semillon Clairette Semillon Chardonnay Classic Dry White Semillon Sauvignon Blanc Colombard Sherry Colombard Riesling Shiraz Colombard Semillon Shiraz Cabernet Cuvee Brut Syrah Fume Blanc Tokay Gewurztraminer Traminer Riesling Grenache Verdelho Grenache Shiraz Voignier Malbec White Burgandy Marsanne Zinfandel Wine Style Sparkling Rose Fortified Dessert Facilities Multiple options can be selected by placing a 1 in the appropriate column(s) Food Production Restaurant Less than 10,000 cases Light Food 10,000 to 30,000 cases Picnic Facilities More than 30,000 cases BBQ Facilities Facilities Vine Age Cellar Door Less than 10 years By Appointment Only 10 to 20 years Functions More than 30 years Accommodation Gallery

Open days/times Multiple options can be selected by placing a 1 in the appropriate column(s) Cellar Door Restaurant DAY Open Open Closing Breakfast Lunch Dinner Yes/No Time Time Sunday Monday Tuesday Wednesday Thursday Friday Saturday Public holiday

Established Type in the year the vines were first planted (eg 1995) Vines planted in

Average production Type in the average production as number of cases Average number of cases produced

Short Description Your short description should summarize the key benefits and description of your business. The short- description text is listed alongside other operators in search results, so it should focus on the key points of difference and give your potential client a reason to click on your listing.

Note that the key details about your business (as filled in above) are also listed in short-results, so it is not necessary to repeat these details unless you want to give them additional emphasis.

Remember: - Focus on key points of difference: awards are always an effective catch - Write in the third person – don’t use words such as We and I - Focus on facts that are easy to substantiate - Be very specific about who you are targeting - We will edit your short description to make it suitable for placement online.

Your short-description is limited to 150 characters (including spaces), which fits into two lines in the box below (based on 11 point, in the font Times).

TYPE YOUR SHORT DESCRIPTION HERE Long Description When a user clicks on your full page of information, all your key details (above) are summarized, plus your short description (also above) followed up your long description.

Your long description should be as detailed and succinct as possible. Please ensure that this information has been carefully proof-read and spell checked for basic error. Get someone to help if writing is not a strong point. Be aware that all text is subject to editing to suit.

You also have the option of a maximum of 10 sub-headings (or none at all), which may include items such as: the chef, the menu, for kids, functions, etc.

Your long-description is limited to approximately 1000 words.

TYPE YOUR LONG DESCRIPTION BELOW With headings in bold please: