E-Commerce Entrepreneur with Strong Technology and Finance Skills
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Steve Creasy e-Commerce Entrepreneur with Strong Technology and Finance Skills
EMPLOYMENT
Founder, Owner South Street Designs Oct 2013 - Present ■ Grew to $420,000 in annualized gross sales (as of April 2015) while achieving 45-55% gross margin ■ Launched 2 e-commerce websites, 3 brand names, 4 sales channels, and 40+ individual products ■ Managed product design, logistics/importing, marketing strategy, operations , and purchasing functions ■ Marketed products using social media, PPC, e-mail campaigns, and other strategies
Financial Analyst - Operations MakerBot Industries Oct 2013 – Sept 2014 ■ Improved accessibility of data by creating operational and financial reports using SalesForce, Excel & SQL ■ Achieved transparency in logistics costs by using BirdDog and SQL to link carrier invoices with orders ■ Created financial model examining cost/benefit of third party logistics contract for 3D printer filament ■ Provided technical expertise to assist IT in development and extension of the Sage X3 ERP ■ Misc. financial modelling – COGS projections, created 13-week cash forecast, print service pricing, and more
Financial Analyst World Business Lenders Oct 2011 – Oct 2013 ■ Assisted with $10M equity raise by creating pitch books and participating in investor presentation ■ Devised strategy to avoid 70% of non-performing loans by statistically analyzing credit data ■ Implementation of key technology systems to streamline loan origination and loan accounting ■ Automated time-consuming processes including custom loan amortization and credit presentation ■ Created models to forecast business expansion to UAE, brokerage division, and Islamic lending branch
Equities Trader Chimera Securities June 2010 – Jul 2011 A proprietary trading company ■ Co-developed a technical trading strategy for the equities, FX, and futures markets ■ $30,000 in gross profit from event-driven and technical trading strategies
EDUCATION MS Finance Florida State University Graduated May 2010 GPA: 3.67 Beta Gamma Sigma National Honors Society BBA Finance James Madison University Graduated May 2009 GPA: 3.40 Economics minor
TECHNOLOGY AND SOFTWARE EXPERIENCE ■ Sage X3 ERP ■ BirdDog shipping audit software ■ Expert-level Excel and PowerPoint ■ Facebook Ads and Google AdWords ■ Visual Basic (VBA) ■ MailChimp, Google Analytics ■ MS SQL, MySQL, SQL Server Mgt. ■ Web Development & WordPress Studio ■ QuickBooks and Xero accounting ■ Crystal Reports, BI360 software ■ SalesForce.com ■ LA-Pro Enterprise Loan Software ■