SCHOOL: ______st Talladega County 21 Century Competition MIDDLE OR HIGH: ______Brochure Rubric EVALUATOR: ______DATE: ______UNSATISFACTORY PROFICIENT ADVANCED CRITERIA WEIGHT (Below Performance Standards) (Minimal Criteria) (Demonstrates Exceptional Performance) 25%  Communicates ineffectively with  Communicates effectively with awareness of In addition to meeting the PROFICIENT criteria little or no awareness of audience or audience and purpose. Brochure purpose.  Writing is coherent, adequately organized  Communicates insightfully with  Writing has random or weak and developed. consistent awareness of audience and Language purpose. organization with little development.  Provides a variety of details, quotations or and  Provides little or irrelevant examples to support claims.  Writing is confident, coherent, clearly focused, well organized and thoroughly evidence to support claims.  Demonstrates adequate control of sentence Writing developed.  Demonstrates inadequate control structure with appropriate use of language and of sentence structure with inappropriate word choice.  Provides a variety of well-chosen details, quotations or examples to support use of language and limited or incorrect  Reflects fundamental control of the claims. word choice. conventions of written English and is generally free  Reflects a variety of errors in the of errors.  Demonstrates exceptional control of conventions of written English; these sentence structure with precise use of errors cause confusion. language and word choice.  Reflects mastery of the conventions of written English and is virtually free of errors.

0 ------8 ------15 17 ------19 ------21 22 ------24 ------25 Includes very few of the following: Includes many of the following: 25% In addition to meeting the PROFICIENT criteria Brochure Content School Culture; Clubs/organizations; School Culture; Clubs/organizations; Includes most of the following: Programs/Partnerships; Athletics, Band, Programs/Partnerships; Athletics, Band, and extra- School Culture; Clubs/organizations; and extra-curricular; Classrooms; curricular; Classrooms; Career/College/Scholarship Programs/Partnerships; Athletics, Band, and Career/College/Scholarship Opportunities; Opportunities; Networking/Job Shadowing extra-curricular; Classrooms; Networking/Job Shadowing Opportunities; Opportunities; Student and Teacher success stories Career/College/Scholarship Opportunities; Student and Teacher success stories Networking/Job Shadowing Opportunities; Student and Teacher success stories 0 ------8 ------15 17 ------19 ------21 22 ------24 ------25 Photos detracted form content or purpose  Photos added, did not detract from the brochure In addition to meeting the PROFICIENT criteria 25% of brochure or were of such low quality as  Photos used were quality photos; easy to see Brochure Photos to discredit the brochure  Photos were creatively integrated into brochure  Photos significantly added to the overall effect of the brochure 0 ------8 ------15 17 ------19 ------21 22 ------24 ------25  Lacked creativity and originality  Brochure exhibited some creativity and originality Brochure Design In addition to meeting the PROFICIENT criteria 25%  Brochure was not neatly presented  Brochure was neatly presented and Overall Impact  Brochure was exceptionally neat  Brochure demonstrates a high level of creativity and originality 0 ------8 ------15 17 ------19 ------21 22 ------24 ------25 ADDITIONAL COMMENTS:

 Talladega County Schools 2010