MRKT11029 Marketing Library Guidebook Page 1

MRKT11029 – Marketing – Library Guidebook Page 1

Contents:

Introduction (below)

Section 1 - The Research Process

Section 2 - Identifying Keywords

Section 3 - Synonyms & Related Terms

Section 4 - Industry and Company Research Sources

Section 5 - Search Strategies

Section 6 - Catalogue Searching

Section 7 – Journals

Section 8 – Searching Journal Databases

Section 9 - Peer Reviewed Articles

Section 10 - Locating Information on the Internet

Section 11 – Evaluating Information

Conclusion and Further Information MRKT11029 – Marketing – Library Guidebook Page 2

Introduction

Welcome to the Library guidebook for MRKT11029, Marketing. This guidebook has been written by Library staff with your Lecturer to help you develop the skills needed to complete your assignments at CQUniversity. The skills taught in this guidebook are not just to help in this course but to help with all the courses you complete for your degree.

We suggest you print this guidebook since the information provided in it will be useful for other courses in your degree. However once you have completed MRKT11029, Marketing, you will no longer have access to this guidebook.

This guidebook has been divided into nine sections. Each section provides examples of the concepts you will be exploring. There are also exercises for you to complete to check your understanding. These exercises will NOT be examined. Answers to some of these exercises are provided at the end of this guidebook.

Workspaces have also been provided for you to use to plan your first assignment

The light bulb icon provides a tip to help you.

If you have difficulty with any of the sections, please contact the Business Liaison Librarian for help:

Samantha Rannard Ph 1300 369 038 Email: [email protected]