2 Content Analysis & Organization

PROVOST INFORMATION TECHNOLOGY OFFICE ACADEMIC SERVICES Website Redesign Requirements Exercise Pt. 2 v1 Rev. on: 10/5/2016 Website Requirements Exercise #2 – Content Analysis & Organization

Summary Outline After conducting the stakeholder analysis, review of website analytics and analyzing the results of any focus groups or surveys, it is time to work on your content strategy. This is the phase where you analyze what content you want to keep, delete, modify and create. You will then organize that content based on what makes sense for the users of your website. You can use your current website as a reference, or if you are taking a radical approach (reference requirements exercise #1), this can be the result of a brainstorming/workshop session with your staff. When the content that you want for your site is decided, you should categorize that information into the appropriate drop-down sections and navigation menu headings. Best practices suggest no deeper than three levels in your navigation. All of the content that you want for your website should fit neatly into a corresponding navigation menu or be accessible from appropriate locations on your web pages (e.g. buttons, side menus, callouts, etc.). We suggest that once the content is finalized, you organize it in summary outline form as shown below within this document. This will also help you detect duplicate content (review after you complete to identify) and if you need to provide links to the same content from different areas of your site navigation you can illustrate it here as well. Kentico lets you re-use the identical content in multiple places and you only have to change it in one location. It is important to first group or categorize your content to establish your top level navigation and site structure. From that structure, fill in the summary details of the website pages.

For example:

I. Home

II. Undergraduate Studies (Navigation Main Category)

a. Units – Descriptions of Undergrad. Studies affiliates w/ links to their sites

b. University Studies – Describe degree plan information (w/ an external link to http://registrar.tamu.edu/degree-plans)

c. Programs & Services – List of descriptions for all services for Undergrad. Studies, photo gallery of events

of 4 PROVOST INFORMATION TECHNOLOGY OFFICE ACADEMIC SERVICES Website Redesign Requirements Exercise Pt. 2 v1 Rev. on: 10/5/2016 d. Forms – Descriptions and links to Undergrad. Studies forms (PDF links for downloads, custom form search feature)

III. Faculty & Administration (Navigation Main Category)

a. Academic Advising – Values & Mission of Academic Advising, links to Advising Resources and Advising contact information, list of advising appointments/workshops for the current month

b. Academic Appeals – How to make an Academic Appeal (describes our Appeals process & contact info), Academic Appeal web form to submit appeals

c. Academic Coaching – Information on all Academic Consulting and Tutoring Services (also includes “Values & Mission of Academic Advising” content from above as well – duplicate content)

d. Committees

d.i. Academic Operations Committee – Committee member’s profiles w/ their pictures and contact information

d.ii. AOC Deans – List of Deans and Meeting Agendas(downloads of PDF’s)

d.iii. Orientation Oversight Committee – Committee member’s profile (photos and Bio’s)

Your Summary Outline (change, delete, add below as necessary and save/email this document back to us):

I. Home

II. (Top-Level Menu Item) (Navigation Main Category)

a. (Drop-down second level menu item #1) – This can be a navigation sub-category &/or here you state a summary of content items for this page, like section headers

b. (Drop-down second level menu item #2)– content items for this page(like above)

c. (Drop-down second level menu item #3)– content items for this page(like above)

d. (Drop-down second level menu item #4) – content items for this page(like above)

of 4 PROVOST INFORMATION TECHNOLOGY OFFICE ACADEMIC SERVICES Website Redesign Requirements Exercise Pt. 2 v1 Rev. on: 10/5/2016 III. (Top-Level Menu Item) (Navigation Main Category)

a. (Drop-down second level menu item #1) – content items for this page(like above)

b. (Drop-down second level menu item #2) – content items for this page(like above)

c. (Drop-down second level menu item #3) – content items for this page(like above)

d. (Drop-down second level menu item #4) – This can be a navigation sub-category &/or here you state a summary of content items for this page, like section headers

d.i. (Drop-down third level menu item #1) – content items for this page(like above)

d.ii. (Drop-down third level menu item #1) – content items for this page(like above)

IV. (Top-Level Menu Item) (Navigation Main Category)

V. (Top-Level Menu Item) (Navigation Main Category)

VI. (Top-Level Menu Item) (Navigation Main Category)

Mission & Goals Check #2 At this point, the summary outline has been created. There should be sufficient content and a strong structure to thoroughly evaluate the design and your previously stated stakeholder mission and goals. Every aspect of your website should fulfill one of these needs. If you find that you are void in content, or have content that does not uphold a stakeholder mission or goal, then you must revise.

Please evaluate your summary outline and decide if it meets stakeholder mission and goals, and make revisions where necessary. Attach your final content summary outline (this document) to an email and send to your project manager.

Your Notes:

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Action Item Assigned To Due Date