Just Keep Moving with Tom Daley, Becky Adlington and Finding Dory

Embargoed until 00.01 Tuesday 5 July 2016

Just keep moving with Tom Daley, Becky Adlington and Finding Dory Disney, Change4Life and the Amateur Swimming Association launch a summer of activity to get families moving

British sporting champions Tom Daley and Becky Adlington have joined forces and are encouraging children to ‘just keep moving’ this summer, as they launch nationwide interactive family swim sessions and a brand new 10 Minute Shake Up campaign – all inspired by the new Disney·Pixar blockbuster, Finding Dory.

The campaign from Disney, Change4Life and the Amateur Swimming Association (ASA) sees the launch of themed family swim sessions at hundreds of pools across the UK as well as new 10 Minute Shake Up activities, in a bid to make exercise fun and help children get the 60 minutes of moderate to vigorous physical activity they need each day.

The Finding Dory inspired swim sessions, which are co-created with the ASA and run from 22nd July until 4th September, will provide an hour of in-water storytelling for the whole family, teaching children key swimming skills as they are taken on a journey with Dory and friends, led by trained instructors.

The Change4Life 10 Minute Shake Ups with Disney are back for a third summer to encourage children to get the 60 minutes of moderate to intense physical activity they need each day with fun 10 minute bursts of activity. For 2016, there are even more interactive Shake Ups than last year, including those inspired by the new Disney·Pixar film, Finding Dory, which set a box office record for an animated film when it opened in the United States in June.

British diving champion Tom Daley, alongside double Olympic Gold medal-winning swimmer and mum Becky Adlington are supporting the initiative. Tom is starring in a series of short films, which show that even serious athletes can take time for 10 minutes of fun, whilst Becky is sharing her top tips for inspiring children to get active in and out of the pool. To coincide with the launch of the campaign, Disney, Change4Life and the ASA commissioned a survey of more than 1,000 children aged 5 to 11 and their parents on their attitudes towards physical activity. The survey revealed that three quarters of children aged 5 to 11 (73%) want to do more physical activity, and 56% of children miss taking part in school PE lessons over the summer.1 Finding ways for their children to be active is a challenge faced by families, with 61% of parents saying they struggle for ideas during the school holidays.1

The research showed that more than half of children (55%) said that swimming is one of their favourite ways to keep physically active during the summer holidays.1 39% of 5 to 11 year olds also said that they would want to go swimming more often if they could go with family members.1

Physical activity helps children build social skills, boost self-confidence, improve bone and heart health and maintain a healthy weight,2 yet just 21% of boys and 16% of girls currently meet the national recommended level of activity of 60 minutes each day.3

Campaign ambassador Tom Daley comments:

“Most people look at professional athletes and see the years of training and dedication they have put in, but do sometimes forget that what we do is also really fun and exciting. I’m a massive Disney fan myself and can’t think of a better way to get kids enjoying being active than combining their favourite stories and characters with exercise – whether that’s a Finding Dory swim session where families can learn key ASA skills or a Change4Life 10 Minute Shake Up game kids can play with their friends in the park. For me, showing that sport is not a chore and really has a fun side is an important message and I’m thrilled to be supporting this campaign”.

Campaign ambassador Becky Adlington comments:

“Since I stopped competitive swimming a few years ago, I understand how tricky it can be to fit exercise into a busy routine – and also make it fun. As a mum, it’s even harder. But I’m passionate about inspiring the future generation to get active and that’s why I’m supporting this summer’s campaign from Disney, Change4Life and the ASA. The summer holidays can seem really long but there are loads of great ideas to get kids up and about with new 10 Minute Shake Ups, and what better way to spend time together than enjoying a family swim session where you’re learning key skills.”

Search Change4Life online for Disney and Finding Dory inspired 10 Minute Shake Ups and don’t forget to book your swim session today at www.disney.co.uk/justkeepmoving.

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Notes to Editors For further information, imagery and video content for the Change4Life 10 Minute Shake Up with Disney campaign, please contact the Change4Life PR team at freuds: [email protected] / 020 3003 6570.

1. The ‘just keep moving’ campaign including the Change4Life 10 Minute Shake Up with Disney and the Finding Dory-inspired family swim sessions* launch on 5th July 2015. *booking only

2. Booking opens for the family swim sessions on 5th July and sessions will run at hundreds of pools across the UK from 22nd July until 4th September. To find your local session or to book, visit www.disney.co.uk/justkeepmoving

3. Interviews with Becky and case studies available on request – please contact the Change4Life press office (details above).

4. 3.6 million 10 Minute Shake Up wall charts will be distributed to primary schools in the summer term. Primary school teachers will also receive teaching resources for Early Years, Key Stage 1 and Key Stage 2, which link directly to the national curriculum and will make it easier for teachers to deliver physical activity throughout the day. Visit the Change4Life School Zone to download the teaching resources to help pupils get active ahead of the summer, and throughout the rest of the year.

5. Marianthi O’Dwyer, Vice President and Head of Disney Healthy Living UK says: “ As part of our global Healthy Living commitment we are constantly finding ways to use the Disney characters and stories that families know and love to help inspire children to be more active. This year we’ve created a brand new campaign featuring our latest movie, Disney·Pixar’s Finding Dory. We’re partnering with the Amateur Swimming Association to offer themed family swim sessions across the UK and with Change4Life to launch more great 10 Minute Shake Up activities and games. We hope to inspire a summer of activity and provide parents with a great way to entertain their children and to ensure they ‘just keep moving!’”

6. Adam Paker, Chief Executive of the ASA says: “ Swimming is one of those brilliant activities that you can enjoy at any age, making it fantastic for families. We wanted to make the Finding Dory inspired swim sessions as fun as possible, creating a range of activities that use key swimming skills supported with the excitement of storytelling – reminding children that swimming isn’t just about learning to swim lengths, it’s about having fun. Children will learn new skills and become more confident in the water whilst having a great time with the family. “ We know that swimming is a great way for children to stay fit and it’s encouraging that more than half of children see swimming as one of their favourite ways to keep physically active during the summer holidays. We hope that families will join in these sessions and take away new ideas that they can continue to do any time they go swimming.” 7. About Disney’s Healthy Living Commitment In 2006, The Walt Disney Company made a global commitment to support parents and create healthier families by using its stories and characters to make healthy living simple and fun. Since 2006, Disney has been looking at the different ways it can support families to live more healthily. This includes introducing robust nutritional guidelines for food and drinks as well as their advertising, offering content that positively focuses on healthier lifestyles such as Disney Channel’s First Class Chefs and Aim High, and inspiring activity and healthier eating through programmes such as Change4Life ’10 Minute Shake Up’ and Disney’s #HealthilyEverAfter marketing campaign.

8. About The Walt Disney Company UK & Ireland The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney is a Dow 30 company and had annual revenues of $52.5 billion in its last fiscal year, the highest in the Company’s history (FY15).

The Walt Disney Company has operated in the UK & Ireland for over 80 years, employing more than 2,900 people, and is dedicated to creating innovative, entertainment experiences for children and families. The Disney brand is experienced in a number of ways across the UK & Ireland including in cinemas, on stage with “The Lion King”, on TV screens with Disney-branded channels as well as non-branded content, through a wide range of consumer products that are sold at mass-market retailers and in Disney Stores. In 2008, Disney announced its partnership with Great Ormond Street Hospital Children’s Charity with a £10 million fundraising pledge towards the hospital’s redevelopment appeal, which it achieved in October 2014. Disney continues to support the charity and provides unique and memorable experiences for patients and their families.

9. PHE exists to protect and improve the nation’s health and wellbeing and reduce health inequalities. It does this through advocacy, partnerships, world-class science, knowledge and intelligence, and the delivery of specialist public health services. PHE is an operationally autonomous executive agency of the Department of Health. www.gov.uk/phe. Follow us on Twitter @PHE_uk.

10. Public Health England Press Office: Wellington House, 133-155 Waterloo Road, London, SE1 8UG. Tel: 020 7654 8400, Out of hours: 020 8200 4400. Email: [email protected] 1 Censuswide survey for Disney, Change4Life and the Amateur Swimming Association of 1,008 children aged 5-11 and parents of children aged 5-11 in England, June 2016 2 Anna Chalkey, Karen Milton and Charlie Foster (2015) Change4Life evidence review 3 Health Survey for England 2012. http://www.hscic.gov.uk/catalogue/PUB13218/HSE2012-Ch3-Phys-act-child.pdf Last accessed June 2016.