Grand Lodge Public Relations

GRAND LODGE PUBLIC RELATIONS & MEDIA TOOL KIT

Table of Contents

FOLDER 0 – INSTRUCTIONS FOR USE Explanation of what programs are used and how to open them – Word Document

FOLDER 1 – MANUAL - AIMS, GOALS & PROGRAMS GL Public Relations Aims, Goals, & Programs 2008-2009 - Word Document

FOLDER 2 – MANUAL - PUBLIC RELATIONS AND MEDIA HANDBOOK PR and Media Handbook – Word Document

FOLDER 3 – MANUAL - PUBLIC RELATIONS BASICS Public Relations Basics - Word Document

FOLDER 4 – MANUAL - STEPS TO A PUBLIC RELATIONS CAMPAIGN Steps to a Public Relations Campaign – Word Document

FOLDER 5 – MANUAL – PUBLIC RELATIONS EVENT PLANNING Public Relations Event Planning – Word Document

FOLDER 6 – MANUAL – GL PR District Chairman Manual – Word Document

FOLDER 7 - DUTIES GLPR Area Duties 2008-2009 – Word Document State Association Duties 2008-2009 – Word Document District Duties 2008-2009 – Word Document Lodge Duties 2008-2009 – Word Document

FOLDER 8 – www.elks.org USER MANUAL User Manual for www.elks.org – Adobe pdf Format

FOLDER 9 - REPORT FORMS Area PR Report Form – Excel Format Area PR Report Form – Microsoft Works State Association Report Form – Excel Format State Association Report Form – Microsoft Works District PR Report Form – Excel Format District PR Report Form – Microsoft Works Lodge PR Report Form – Word Document 1 FOLDER 10 – BANNERS & SIGNS Banner – Higher Visibility – Word Document Banner - New Heights – Word Document Banner – Today’s Youth, Tomorrow’s Leaders – Word Document Banner – Today’s Youth, Tomorrow’s Leaders – Adobe pdf Document Sign – Veterans, Elks Care, Elks Share – Adobe pdf Document

FOLDER 11 – CONTESTS & AWARDS (all are in Word Document format) Best Image of Elkdom – add your own contact information Best Image of Elkdom – each Area complete with G.L.P.R. Committeeman contact information Best Single Event – add your own contact information Best Single Event – each Area complete with G.L.P.R. Committeeman contact information Focus on the Community – add your own contact information Focus on the Community - each Area complete with G.L.P.R. Committeeman contact information

FOLDER 12 – ELK’S TOASTS Toast to our Veterans – Word Document

FOLDER 13 - ELK LOGOS 36 different Elk logos, including ENF, Elks Care – Elks Share, Elk head – opens in My Pictures

FOLDER 14 – GL, AREAS, STATE SPONSORS, COMMITTEEMEN Area Chairs – complete contact info – Word Document GL PR Map with states & committeeman – Word Document GL PR Map – Word Document Grand Lodge Sponsors – Excel Format

FOLDER 15 – OUR HISTORY & INFO OF THE ORDER Elks – About Us – Word Document Elks – Charles Vivian – Word Document John F. Kennedy – membership record – Word Document San Francisco Elks – TV story – Windows Media Player The Jolly Corks & the cork trick – Adobe pdf file The Jolly Corks, the cork trick, the Death of Charles Vivian – Word Document The Origins of the BPOE – Word Document

FOLDER 16 – POWER POINT PRESENTATIONS

ENF Programs Presentation – Power Point Public Relations v.2 – Power Point Using the media presentation – Power Point Utah Elks Power Point – Utah – Power Point

2 FOLDER 17 – SPIRIT OF OUR FLAG

I Am the Flag of the United States – Word Document I Pledge Allegiance – Red Skelton – Word Document Star Spangled Banner – Windows Media Player

FOLDER 18 – STATE ASSOCIATION CONTACTS (all are in Word format)

State Association Presidents State Association Public Relations Committee Chairs State Association Publication Chairs

FOLDER 19 – MEDIA CONTACTS Folder – Newspaper Contacts Weekly Newspaper Media Contacts – Excel Format Daily Newspaper Media Contacts – Excel Format Newspaper Media Contacts – Spanish papers – Excel Format Newspapers of the United States – Word Document Weekly Newspapers – Section 1 Weekly Newspapers – Section 2 Weekly Newspapers – Section 3 Folder – Radio Contacts Radio Media Contacts – Excel Format Folder – Television Contacts Public Service Access Channels – Excel Format TV Media Contacts – Excel Format

FOLDER 20 – SUGGESTIONS & RECOMMENDATIONS

Elk’s Magazine Submission Guidelines – Adobe pdf file GL Newsletter Guidelines 2007 – Word Document GL PR Methods of Promotion – Word Document GL PR News Release Tips – Word Document Top Ten Things Newspaper Editors Want – Word Document Press Release Checklist Summary – Word Document Major Methods of Advertising – Word Document News Release Tips – Word Document Press Release – Elk ENF MVS 2008 News Release – Word Document NEW STYLE ENF MVS Sample Press Release – Word Document Press Release – national Essay Contest 2007 – Word Document Press Release Louisiana Hurricane – Word Document Press Release – Marvel Comics – Word Document Sample PR flyer for a State Association meeting – Microsoft Publisher Sample PR Tri-fold Brochure 2008 – Microsoft Publisher Sample Utah PR flyer Fall meeting – Word Document

3 FOLDER 21 – PUBLIC RELATIONS POWER POINT SEMINARS PR Presentation 1 – Power Point PR Presentation 2 – Power Point PR Presentation 3 – Power Point PR Presentation 4 – Power Point PR Presentation 5 – Power Point

FOLDER 22 – SEMINARS & WORKSHOPS PR Presentation – Area 1 – Power Point PR Presentation – Sample – Power Point

FILES: Donate Elks Magazine – Adobe pdf Format

Elks – About Us – Word Document

Elks Lodges – Numerical Listing of all known Lodges – Word Document

GL PR Special Media Citation 1 – Word Document

GL PR Special Media Citation 2 – Word Document

GL Directory & Officers 2008-2009 contact information – Word Document