KaBOOM! Social Media Toolkit: Playability Week

Please like and follow each of these social media accounts for KaBOOM!. Also, please @-tag these pages (as relevant) and use the hashtag #playability when posting about KaBOOM! and the cause of play.  Facebook: facebook.com/kaboom  Twitter: twitter.com/kaboom  LinkedIn: linkedin.com/company/kaboom o LinkedIn Playful City USA group: https://www.linkedin.com/grp/home?gid=8194020

Engagement Themes by Day  On Monday, June 15, KaBOOM! is asking playful mayors to share their thoughts on #playability! Keep an eye out on the @kaboom handle for the following question to engage with: It’s Playability Week! Mayors, share with us why you think #playability matters! o Monday Draft Tweet: . [Mayor] believes that: [insert quote about play]. #playability  On Tuesday, June 16, KaBOOM! is asking playful city residents how they’ve made their city more playable! Ask your residents via social media how they would make your community more playable. o Tuesday Draft Tweet: . In [City], we installed [insert example of playability] to make play the easy choice for kids. #playability  On Wednesday, June 17, KaBOOM! will hold a physical announcement in Washington, D.C. to announce the 241 2015 Playful City USA Communities! We will be asking all of our networks to celebrate this recognition on social media using #playability. We encourage you to engage with people, organizations and companies that tag your city specifically and congratulate you. o Wednesday Draft Tweet: . [CITY] is so proud to be recognized as a 2015 Playful City USA community: playfulcityusa.org. #playability . We’re so proud to be recognized by @kaboom as a 2015 Playful City USA community! #playability o In addition, we’ll be live streaming the event on our website and invite you to join at 11:00 a.m. ET on Wednesday, June 17: www.kaboom.org  On Thursday, June 18, KaBOOM! will be asking our followers what their the next steps for playability are. Please engage with us and let us know all the great things you are preparing for 2015 and beyond! o Thursday Draft Tweet: . [City] is proud to announce that in 2015, we will [insert next steps]. #playability . For the rest of this year, [City] will implement [insert next steps] to make play accessible to all kids. #playability  On Friday, June 19, KaBOOM! will send out a recap of Playability Week with content you can share to your networks.  All week draft tweets- You can use these tweets any time during Playability Week: o Cities that invest in play help create healthier, happier communities! #playability o By embracing #playability, cities can improve life for all residents! #equity o We need to put kids first if we want to create a sustainable future for the next generation! http://bit.ly/1FGe9pk #playability o People want a complete reimagining of what our urban spaces and places look like— from sidewalks to bus stops. #playability