1. What Present Threat Does J&J Face to Its Sterling Reputation for Corporate Responsibility?

Weekly Review Quiz as of 2010-09-30 Marketing

J&J's Quality Control Draws Scrutiny by Jonathan D. Rockoff 09/29/2010 http://online.wsj.com/article/SB10001424052748704791004575520423587454454.html

1. What present threat does J&J face to its sterling reputation for corporate responsibility? a) Allegations of bribery in an international medical sales contract * b) A quality control problem at its Tylenol manufacturing facilities c) A massive product recall of Johnson's baby powder d) An insider-trading scandal involving the CEO e) Questionable advertising tactics within its medical device unit

Wal-Mart Bids $4.6 Billion for South Africa's Massmart by Miguel Bustillo, Robb M. Stewart, and Paul Sonne 09/28/2010 http://online.wsj.com/article/SB10001424052748704654004575517300108186976.html

2. Wal-Mart made a major acquisition bid this week for a retailer that is based in which country? a) Egypt b) Australia c) The Netherlands d) China * e) South Africa

Authors Feel Pinch in Age of E-Books by Jeffrey A. Trachtenberg 09/28/2010 http://online.wsj.com/article/SB10001424052748703369704575461542987870022.html

3. Compared to a traditional hardbook sale, how much does an author typically make for an e- book sale? a) About 10% less what he or she makes from a hardcover sale b) About 25% less what he or she makes from a hardcover sale * c) About half what he or she makes from a hardcover sale d) 25% more than what he or she makes from a hardcover sale e) 50% more than what he or she makes from a hardcover sale Unilever in Advanced Talks to Buy Alberto Culver by Dana Cimilluca and Paul Sonne 09/27/2010 http://online.wsj.com/article/SB10001424052748704082104575516451048694186.html

4. Consumer products giant Unilever is planning to purchase which hair-care manufacturer?

* a) Alberto-Culver b) Suave c) Redken d) Pantene e) Paul Mitchell

Land Yachts Launch Unexpected Revival by Vanessa Fuhrmans 09/23/2010 http://online.wsj.com/article/SB10001424052748704190704575489570376416344.html

5. Which types of automobiles have fueled a sales boom this year? a) Smaller, less ostentatious models from the premium auto makers b) Fuel efficient compact cars from upstart manufacturers in China and Japan c) Pickup trucks and SUV's * d) The costliest and largest sedans made by BMW, Mercedes-Benz, Audi, and Lexus e) Hybrid and electric vehicles