The Iebf Audience Will Benefit From

About EEBF 2005 Eastern European Business Forum is an annual conference and trade show, organised by Springfellow, focusing on business and politics in Eastern and Central Europe. This year, the focus is on Russia, Poland, Ukraine, Estonia, Latvia and Lithuania. The main topic is entrepreneurship. EEBF offers a platform for communicating business opportunities in Eastern and Central Europe throughout the year. This platform includes market studies, industry reports, road shows, media coverage (magazines and tv documentaries), the conference, trade show, workshops" and destination trips. The iEBF audience will benefit from: • A closer look at the countries that offer the most attractive investment opportunities for your company • Prominent speakers sharing their insights and experience • One-on-one discussions with investment promotion agencies from these countries, able to supply financial help and consultation • Matchmaking meetings with executives from the region looking for a Swedish partner or interested in representing your products or services in their countries • Expert advice through workshops on investment opportunities • Advice on steps required to do business in Central and Eastern Europe • Opportunity to sign up for delegation and investment trips • A trade show at the conference, presenting companies and institutions active in the region

EEBF n Brief Spnngtellow has organised the Eastern European Business Forum for three years. An audience of 780 people attended the conference in 2004. The conference received extensive media exposure, such as an enclosure in Affarsvarlden (issue 42) and a TV-documentary series in three episodes broadcasted on Swedish TV. Key note speakers at the Eastern European Business Forum 2004 were Jacob Wallenberg, Laila I-reivalds, Lennart Men, Anders Igel, Yegor Gaidar, Bengt Dennis and Jonas af Jochnick. The Eastern European Business Forum is an important meeting point where the latest business and political trends are discussed. The conference is a perfect communication platform with a broad media mix that makes networking,, marketing and hands-on experience accessible simultaneously. EEBF Advisory Board In order to assure the highest possible quality of the conference and to give the most accurate picture of the participating countries, we have developed the program and chosen the speakers together with our EEBF 2005 Advisory Board. In addition to the Embassies of Poland, Russia, Ukraine, Estonia, Latvia and I ithuama, the members of this year's board are: . Erik Berglof, SITE • Lydia Molin, Swedfund • Orjan Berner, former Swedish Ambassador to Russia and Poland • ]anusz Reiter, former Polish Ambassador to Germany and CEO of the Center for International Relations • Lars Fklund, Vmnova . S\en Hegelund, EBRD • Yegor Gaidar, The Institute for the Economy in Transition

Our Sponsoring Partners As a sponsoring partner you will benefit from the following values depending on your engagement: • Be present at the conference and to an audience of around 800 people with a strong interest in Eastern and Central Europe • Have the opportunity to speak at the conference • Market your company through our media campaign • Possibility to place your company logo on the EEBF website • Possibility to publish articles in Affarsvarlden, Scanorama and the Spnngjellow magazine • Possibility to advertise in Affarsvarlden, Scanorama, Dagens Industn and the Spnngfellow magazine • Promotion associated with industry reports • Possibility to participate in a roadshow in Sweden, Denmark, Norway and Finland • Have an exhibition stand at the conference trade show • Host a workshop during day two of the conference • Position your services to the conference participants and Eastern and Central European delegation members • Possibility of direct marketing to your target groups • Strengthen your brand in Scandinavia and Eastern Europe • Strengthen your professional network with potential customers and suppliers

Our Audience The EEBF has the following target groups: • People and companies with an interest in doing business in Central and Eastern Europe • Decision makers and managers • People with an interest in how the Nordic countries will be affected by the developments in Central and Eastern Europe • Potential and existing investors in Central and Eastern Europe • Companies wishing to expand their business into these markets • Companies with an interest in outsourcing their production to Central and Eastern Europe • Municipalities and governmental organizations

To serve these target groups we will organise delegation and investment trips to these countries in connection with the conference. All participants will also have the possibility to:

 Listen to prominent politicians and business executives with understanding and knowledge of Central and Eastern Europe • Take part in interesting and instructive experiences from companies that have been successful in the region • Learn about the latest economic and political developments • Attend individual meetings or pre-scheduled sessions with region experts and investment agencies • Establish close contacts with business and government representatives • Get advice from Spnngfellow on how to do business in Russia, Poland, Ukraine, Estonia, Latvia and Lithuania Programme The main topic of this year is entrepreneurship. On the first day, there will be speeches and several panel discussions followed by workshops on the second day. The topics of the panel discussions are Country Recap, Business Climate, Consumer Market and Market Trends and Outsourcing and Insourcing..

Day One - Speeches and panel discussions 08.00 Coffee and registration 08.45 Introduction and moderators' speech Moderators this year are Klas Eklund and Monika Richardson 9.0 Welcoming speech by Marcus Wallenberg, Chairman of the Board, SEB 09.10 Panel discussion - Country Recap A discussion on how Central and Eastern Europe have changed and developed over the last year. 10.30 Coffee Break 11.00 Panel discussion - Outsourcing and Insourcing Have the diminishing trade barriers and an open market led to an increase of outsourcing and labour movement between countries? 12.15 Lunch at Berns and start of trade show 13.15 General speech 14.00 Panel discussion - Business Climate How should one approach companies and institutions in the region? 15.15 Panel discussion - Consumer Market and Market Trends The consumption pattern and the market change continuously and rapidly in Central and Eastern Europe. What are the consumer- and market trends? What sectors are expected to flourish? 16.20 Summary by Ambassador Orjan Berner 16.30 Speech by Dr. Lars H Thunell, President and Group Chief Executive, SEB 16:45 Mingle at Berns

Day two - Workshops See www.eebf.com for further additions to this section. Coffee, lunch and mingle will be at the same hours as on day one.

08.00 Registration Block one - Business Climate Regional differences in investment climate within Russia. Custom procedures and corruption in Russia. Actual and financial integration in the Baltic Sea Region General overview and doing business in Ukraine General overview and doing business in Slovakia and the Czech Republic Block two - Consumer Market and Market Trends The role of businesswomen in Central and Eastern Europe Warsaw - the fastest growing region in Central Europe? Competitiveness - mapping of clusters in the new EU-member states Business Culture Block three - Outsourcing and Insourcing EU enlargement: Opportunities for labour circulation and outsourcing Flat taxes in the new EU states - a successful competitive tool?

SEB SPRINGFELLOW 2005 Eastern European Business Forum Sprmgfellow is a consulting firm with extensive expertise in emerging markets and with. a strong focus on Eastern Europe and China. We serve corporate, as well as government clients.

Springfellow is the organiser of the biggest annual business conference in Stockholm focusing on politics and business in Eastern Europe to help increase the understanding of doing business in this part of the world.

The main theme of the Eastern European Business Forum 2005 is entrepreneurship. The topics discussed are country recap, business climate, outsourcing and insourcing, market trends and consumer market trends.

If you are interested in participating in the Eastern European Business Forum, please contact Alexandra Niezwiestny, [email protected], +46 8 586 199 00.

13-14 October 2005 | Berns Satonger, Stockholm [ www.eebf.com