Barton School of Business

Barton School of Business College Strategic Meeting November 5, 2013 3:30-5:00

Attendance (43) S. Abdinnour D. Hackett A. Muthitacharoen J. Adkisson P. Harrison J. Pelkowski R. Boehme L. Heldman J. Perry J. Bryant N. Henry S. Porter A. Burger J. Holmes J. Quirin M. Chand M. Imhof K. Reding J. Cheng A. Jones K. Saeed J. Clark L. Kearney D. Sprankle C. Claycomb K. Kung-McIntyre L. Spurgeon H. Contreras R. LeCompte A. Thomas T. Craft S. Longhofer K. Wilkerson D. deSilva M. Mallon J. Wolff A. Dudley G. Markova D. Xu S. Farmer R. McKee R. Flowers B. Miles Internal Analysis – Strengths and Weaknesses, Khawaja Saeed Team: Donald Hackett, Roberta McKee, Khawaja Saeed, Blake Krier

• STRENGTHS – Teaching and research competency – Current industry connections and ability to connect with local businesses – Urban location – Undergraduate programs • WEAKNESSES – Fundraising – Facilities – Marketing / Advertising – Leadership

Environmental Analysis, Tim Craft Team: Tim Craft, Angela Dudley, Melissa Mallon

 Demographic factor  Economic factor  Educational factor  Governmental factor

Competitor Analysis, Jeff Quirin Team: Jeff Quirin, Jodi Pelkowski, Tony Witherspoon

KU and K-State are our perceived competitors On-line – cost and flexibility

Implications:  Needs to close the gap with KU and K-State view where students think we are weak  Building  On-Line learning  Marketing

Proposed Goals 1. To increase Barton School credit hours by 50 percent by Spring 2019. 2. To create a Barton School employee appraisal system that values performance, accountability, engagement, and professional development by December 2014. 3. To provide an applied learning or research experience that increases employability for every Barton School student by August 2016. 4. To increase the Barton School national ranking by 2017. 5. To increase and expand Barton School outreach to organizations in the areas of professional development, service, research, consulting and business development by 20% by December 2015. Take aways from Discussion around Goals: Goal 1 - Sounds a little too challenging but we will accept Goal 2 - state it as the culture – culture more dominate Goal 3 - employability Goal 4 - fill out the national rankings – this will allow us to a base rate –and– should we be concerned with our national ranking or local position vis-à-vis local competitors? Goal 5 -What are is our base outreach numbers? Where are we at now?