Unit 1: Enterprise In The Business World - Scheme Of Work (Version 1 Sept 14)

BTEC Level 2 First Business

UnitUnit 1: Enterprise1: Enterprise in thein the business Business world World Scheme of work

Guided learning hours (GLH): 30 Number of lessons: 30 Duration of lessons: 1 hour Learners should spend lesson time and non-supervised time working on assignments.

Lesson Unit content Activities Links to other units Learning aim A: Know how trends and the current business environment may impact on a business 1 Topic A.1 Finding information ● Teacher/tutor input: introduction to the unit and learning ● sources of information, e.g. broadsheet and aim A. local newspapers, professional and trade ● Teacher/tutor input: sources of information of which journals, websites, business networking learners have some knowledge and experience, e.g. organisations websites and newspapers. Discuss why some sources ● reliability of sources and bias and currency of might be unreliable and what learners can do to ensure information. that data is up to date and reliable. ● Teacher/tutor input: the concept of bias and how that impacts on sources of information. ● Individual, pair or small-group activity: Learners to research a range of information sources. 2 Topic A.2 Factors to consider in the current ● Teacher/tutor input: key terms: ‘factors’ and ‘trends’ and business environment differentiate between them. ● national factors – political issues, level and ● Individual, pair or small-group activity: Learners to type of government support for business, complete activity about how changes in the law or legal taxation, the economy, e.g. level of requirements can affect the way companies work. employment, inflation, exchange rates, cost of loans ● local factors – location of business, requirements for resources, e.g. premises, staff, equipment, location of suppliers, competitors and customers

1 © Pearson Education Ltd 2014. BTEC Level 2 First Business

UnitUnit 1: Enterprise1: Enterprise in thein the business Business world World

Lesson Unit content Activities Links to other units ● impact of factors on a selected target group of customers, relevance to business proposition. 3 Topic A.3 Trends affecting business ● Whole-class activity: learners to define ’trends‘ as ● social trends, e.g.: opposed to ‘factors’. o population changes, increasing life ● Individual or pair activity: Learners to complete activity expectancy about social trends. o households and families, more couples ● Learners to use the internet to find out if any local cohabiting statistics are published (often published by local council o education, e.g. increasing achievements and/or local business support services). at GCSE ● Class discussion: learners to identify the types of local labour market, e.g. increase in flexible o businesses that use young workers, and to then discuss. working o increasing travel for work, e.g. longer commutes 4 Topic A.3 Trends affecting business ● Class activity: Ask learners to consider how they might ● technology trends, e.g. increasing use of have behaved differently in a time before mobile phones, information technology, telephony and web computers, games machines, etc. How would they have developments communicated, learned and entertained themselves? ● Individual or pair activity: Learners to complete activity about technology trends. 5 Topic A.3 Trends affecting business ● Class discussion: Environmental and ethical trends. ● environmental trends, such as increase in ● Individual or pair activity: Learners to complete activity renewable energy and recycling about environmental and ethical trends. ● ethical trends and concerns of potential customers, including carbon footprint, sources of timber, child labour, animal welfare, inadequate pay, identification of values of an organisation, ethical codes to address ethical concerns, contribution of business to the community

2 © Pearson Education Ltd 2014. BTEC Level 2 First Business

UnitUnit 1: Enterprise1: Enterprise in thein the business Business world World

Lesson Unit content Activities Links to other units 6 Topic A.4 Size of business and type ● Teacher/tutor to present the information on business size ● micro business – up to 9 staff and type and ask learners to identify businesses that fall into the relevant categories. The SME category might be ● SMEs (small and medium enterprises): more difficult, unless the teacher/tutor has provided some o small – 10 to 49 staff local examples. medium – 50 to 249 staff o ● Teacher/tutor could provide learners with a grid to capture ● large business – more than 250 staff the information and examples. ● start-ups and existing businesses 7 End of learning aim consolidation

8 Assignment 1 ● Individual activity: Learners to complete required tasks Tasks to cover learning aim A on assignment sheet. Centre-devised assignment. Alternatively, use the authorised assignment brief from Pearson. Learning aim B: Plan an idea for a new business 9 Topic B.1 How business ideas can be ● Learners to discuss some successful local businesses, Topic B.1 has links with: successful and then explore a range of business people (e.g. Alan ● Unit 2: Finance for ● finding innovative solutions, e.g. Dyson Sugar, Peter Jones, Anita Roddick). business ● meeting customer needs, e.g. products or ● Learners to watch a short video extract from Junior services, filling a gap, doing it better than Dragons' Den that was recorded for BBC’s Children in competitors Need, and discuss with the class: ● identifying new needs, e.g. mentoring and http://www.youtube.com/watch?v=6YA7ytbnlzM coaching, using digital media including social ● Pair activity: Learners to complete activity on successful networking websites business ideas. ● continuing to meet established customer ● Individual activity: for homework learners could explore needs, e.g. adapt when gap in provision, the following website that offers business loans for school review and improve provision leavers: ● being entrepreneurial – ideas of recent http://www.telegraph.co.uk/finance/jobs/9121060/School- entrepreneurs, e.g. Tanya Budd, Rose leaver-entrepreneurs-to-be-offered-Dragons-Den- Grimond, Mark Zuckerberg loans.html ● importance of having a strong vision and

3 © Pearson Education Ltd 2014. BTEC Level 2 First Business

UnitUnit 1: Enterprise1: Enterprise in thein the business Business world World

Lesson Unit content Activities Links to other units seeing it through, e.g. Apple ● measures of success, e.g. financial, social, customer satisfaction 10 Topic B.2 Business ideas ● Individual activity: Learners to complete activity ● researching the market and identifying gaps investigating what makes business ideas fail. or opportunities ● selecting a product or service ● targeting customers by age, location, interests or concerns ● how a selected product or service will meet the need or demand of targeted customers ● difference between ‘benefits’ and ‘features’ of a product or service 11 Topic B.3 Assessing the suitability of a ● Individual activity: Learners to complete audit of their Topic B.3 has links with: business idea own skills and what areas need to be developed. ● Unit 3: Promoting a ● estimating resources required to develop ● Class discussion: teacher/tutor to lead a discussion on brand ideas, including: personal commitment, finance, materials and equipment ● Unit 5: Sales and o own and others’ time, skills and areas of as factors in deciding the suitability of a business idea. personal selling expertise Learners should understand how to establish likely o personal commitment success or failure and identify any major barriers for a o finance, premises, materials, equipment start-up business (cost and cash flow being major factors). ● selecting the most appropriate idea ● likelihood of success or failure, e.g. access to prospective customers, existing demand, estimating profitability ● identification of major barriers for a start-up business

4 © Pearson Education Ltd 2014. BTEC Level 2 First Business

UnitUnit 1: Enterprise1: Enterprise in thein the business Business world World

Lesson Unit content Activities Links to other units 12 Topic B.4 Producing an initial plan for a ● Small group activity: Learners to complete activity Topic B.4 has links with: business idea setting plan and completing a team-building task. ● Unit 2: Finance for ● producing a plan, including: business o a rationale for a realistic idea, including vision and concept o supporting evidence, e.g. possible customers, possible routes to market, strategy for dealing with competitors, ideas for financing, ideas for implementation 13 End of learning aim consolidation ● Teacher/tutor input: Revision prior to assignment.

14–20 Assignment 2 ● Individual activity: Learners to complete required tasks Tasks to cover learning aim B on assignment sheet. Centre-devised assignment. Alternatively, use the authorised assignment brief from Pearson. Learning aim C: Present a business model for a business start-up 21 Topic C.1 Choice of format ● Teacher/tutor input: learners will probably aim for a ● definition, features, advantages and business idea that centres on them being a sole trader. disadvantages of the following formats: They should be reminded that successful sole trader businesses often expand and change format. o sole trader o partnership ● Pair activity: Learners to explore different business o limited company formats, providing real examples and advantages and o public limited company (plc) disadvantages for each format. o social enterprise ● Class discussion: Discussion following the activity above. 22 Topic C.2 Sources of help and support in ● Class activity: learners to discuss some of the obvious Topic C.2 has links with: developing a new business sources of help and support for new businesses, giving ● Unit 6: Introducing ● sources of help, e.g. finance (bank manager), local examples if possible as well as more well-known retail business start-up capital (selling shares to family ones. members, Prince’s Trust), research (other ● Pair activity: Learners to complete activity about possible

UnitUnit 1: Enterprise1: Enterprise in thein the business Business world World

Lesson Unit content Activities Links to other units businesses), independent advice (Business sources of help for businesses. Link) ● support networks, e.g. Chambers of Commerce, trade associations, professional bodies, friends and family, charities and voluntary organisations 23–24 Topic C.3 Business model ● Teacher/tutor input: Discuss business models. The Topic C.3 has links with: ● definition of a business model – shows how a teacher/tutor should work with learners to explore what ● Unit 2: Finance for business aims to generate revenue and make questions should be asked when starting a business. The business a profit from operations: the model includes pros and cons of every decision should be identified; for example, ‘make’ or ’buy for resale‘? In the long term ● Unit 4: Principles of the components and functions of business, as customer service well as revenues it generates and expenses it producing products should give a higher profit, but buying incurs raw materials and equipment is a risky strategy without ● Unit 6: Introducing any customers. retail business ● components of a business model, including: ● Individual activity: learners to complete activity about the ● Unit 8: Recruitment, results of researching the market, o components of a business model. selection and including identifying potential customers employment (businesses or individual consumers) and competitors o goods or services – make or buy o means of delivering to customer, e.g. internet only, franchise, direct sales o business aims – the long-term visions or goals o business objectives – measurable targets to help achieve the overall aims of a business, importance of making objectives SMART (specific, measurable, achievable, realistic and time-related) o stakeholders and their influence on the business, e.g. owners, employees, customers, financiers, suppliers, local community o finances and costs for start-up o providing evidence to justify why the idea will succeed

UnitUnit 1: Enterprise1: Enterprise in thein the business Business world World

Lesson Unit content Activities Links to other units 25 End of learning aim consolidation ● Revision 26–29 Assignment 3 ● Assignment 3 Tasks to cover learning aim C Centre-devised assignment. Alternatively, use the authorised assignment brief from Pearson. 30 This lesson should be used to ensure that all work is completed and learners have had an opportunity to submit any improvements.